The Truth About ‘Consistent’ Content

I regularly preach the importance of consistency in your marketing.

In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot.

And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…

BUT consistency isn’t just about showing up a certain amount of times over a long period of time.

And yes, I know “showing up and sharing consistently” is often the advice shared in the online space on repeat, BUT that’s giving surface-level, not really helpful kinda advice.

Because “showing up and sharing consistently” means NOTHING if it’s not helping you make sales.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the truth about “consistent” content, and the reasons why you’re not seeing your consistency translate into sales.

Let’s dive in!

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