Welcome back to Messaging on the Mic! This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. To recap these are the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a funnel and automation wizard. In Volume 2, I reviewed the messaging of a career coach. And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide . So if you haven’t listened to those episodes, feel free to hit pause and go check them ...
Jun 30, 2025•16 min•Season 5Ep. 206
It’s another episode of Messaging on the Mic. This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast. In Volume 1 I reviewed the messaging of a Funnel and Automation wizard. And in Volume 2 I reviewed the messaging of a Career Coach. So if you haven’t listened to Volume 1 and Volume 2 you can check them out first. And today’s featured wizard is a motherhood mentor and matrescence guide. Ready to Make Your Offer the Obvious Choice? If today’s episode has you realising...
Jun 23, 2025•15 min•Season 5Ep. 205
It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of a funnel and automation wizard – you can check that ou...
Jun 16, 2025•14 min•Season 5Ep. 204
It’s my favourite time of the year – Messaging on the Mic is BACK! If you’re new to Messaging on the Mic Series let me get you up to speed. Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so they’re in demand with Beyonce-level clients 100% of the time. An...
Jun 09, 2025•13 min•Season 5Ep. 203
One of the phrases I hate hearing in the online space is “this offer is a no-brainer.” Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy. BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging. Becaus...
Jun 02, 2025•11 min•Season 5Ep. 202
You know that moment in business when you look around and think… “How did I end up here?” The money’s coming in… You’re good at what you do… But everything feels heavier than it should. Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you. If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way). Today I’m joined by Jen from The Small Wins Co. – planning nerd, F1 fan...
May 26, 2025•1 hr•Season 5Ep. 201
Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes. Most podcasts don’t even make it past episode 10. It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU. And you know what’s wild? When I go back and listen to past episodes (usually while I’m repurposing them into fresh content, because... duh, ...
May 19, 2025•15 min•Season 5Ep. 200
Everyone and their dog is using ChatGPT to write their content right now. Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.” But let’s be honest – is it actually saving you time? Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails. But before you download another ChatGPT prompt guide, I want you to think about WH...
May 12, 2025•8 min•Season 5Ep. 199
You know what you don’t see on the highlight reel? The breakdowns behind the breakthroughs. The resilience it takes to keep showing up when it would be easier to walk away. The real, messy, magical journey behind building a business, a family, and a damn legacy. Today’s guest on the How I Do Content Podcast knows exactly what it takes. Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australia's most in-demand Google-accredited digital agencies), a Go...
May 05, 2025•1 hr 6 min•Season 5Ep. 198
You’re doing all the things. You’re posting on Instagram. You’re emailing your list. Your offer is solid You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose. So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?” If you’re wondering why the heck your content isn’t converting, you’re not alone. One of the most common ...
Apr 28, 2025•12 min•Season 5Ep. 197
So many business owners tell me they want to start a podcast… But then the doubts creep in: What would I even talk about? Will anyone listen? Isn’t podcasting a lot of work? Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough. And perhaps this sounds familiar? That’s exactly why I invited today's guest Laura McRae onto the How I Do Content Podcast. Laura’s the founder of Podcast Support Services, the ...
Apr 21, 2025•42 min•Season 5Ep. 196
If you have an offer that isn’t selling and you default reaction is to consider: Lowering your prices Creating a new offer (particularly a low ticket offer 👀) Creating a new lead magnet Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊) FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!! You’re looking for the solution to your sales problem in ALL the WRONG places. What if I told you that none of these options will make your offer sell…BUT there is a better and much...
Apr 14, 2025•6 min•Season 5Ep. 195
I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail… “I LOVE your launch content Tahryn!” And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts. Nothing you read or see from me during a launch is a fluke or luck – it’s backed by strategy, consumer psychology and intentional messaging. So in today’s episode of the How I Do Conte...
Apr 07, 2025•11 min•Season 5Ep. 194
I’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour. Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people. Now this wasn’t a full holiday because I also decided if I was going to be away and doing cool shit I may as well time it around the launch of Micro Messaging. Because if there’s one thing I know to be ...
Mar 31, 2025•11 min•Season 5Ep. 193
I want to address the dementor in the room. Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations. Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now. There’s a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are everywhere. And then there’s the political climate in the US and an upcoming election here in Austra...
Mar 24, 2025•13 min•Season 5Ep. 192
Creating and sharing content in 2025? It can do your head in right?! On one hand, there’s more content than ever. You’ve got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before. But despite all this, why does content creation still feel so damn hard? Between the unpredictable political and economic climate, the never-ending content treadmill, and...
Mar 17, 2025•16 min•Season 5Ep. 191
I don’t think I need to tell you that the online space is noisier than ever. And if you feel like it’s harder than ever to stand out – it’s because it IS. There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform. There’s also shifting consumer purchase behaviours. Trust is harder to build. Consumers are getting smarter and more skeptical. And they need more nurturing to progress through your funnel. They do...
Mar 10, 2025•9 min•Season 5Ep. 190
Tomorrow is my 40th Birthday! I’m celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people. Every year when my birthday rolls around I find myself in a very reflective mood. And there’s nothing like a big milestone birthday to put my reflective mode into turbo! Over the last few months and especially with Ned’s passing I’ve found myself looking back and thinking a whole lot...
Mar 03, 2025•10 min•Season 5Ep. 189
Unlike most other business owners, I love creating content. The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit. So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’t appeal to me in the slightest. I do it myself because I’m good at it, I’m quick at it and I love it – BUT I know this might not be the case for you....
Feb 24, 2025•14 min•Season 5Ep. 188
The hottest topic in the online space right now is AI. Businesses are on the lookout for AI tools that will save them time and streamline their processes. And yes, AI IS great for helping you save time especially when it comes to your marketing. BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND. The mistake? Jumping straight into AI without nailing your core messaging f...
Feb 17, 2025•10 min•Season 5Ep. 187
Last year I witnessed a lot of burnt out biz owners limping to the end of the year. They were done. Exhausted from... The constant churn of creating content because you don’t want your community to forget about you if you stop showing up. But also feeling like what’s the point because nothing you share is actually working and converting into leads and sales like it used to. Not to mention wondering why everyone you attract into your world either isn’t ready to invest or worse they completely gho...
Feb 10, 2025•14 min•Season 5Ep. 186
Online courses are DEAD. Well, that’s what the online gurus will have you believe. The ins + outs lists for 2025 are predicting online course creators are in for a tough time. Butttt should you really believe them? Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton. Jess is a Facebook Ads Specialist & Launch Strategist who is completely obsessed with helping y...
Feb 03, 2025•53 min•Season 5Ep. 185
In today’s online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real. Think about it – the moment you unlock your phone, you’re bombarded with content: A new podcast episode from your favourite biz guru... A pre-sale for an offer you’ve been eyeing for ages... A free masterclass promising to teach you how to make 8 figures in 8 minutes... Another Instagram algorithm update... Talk about information overload. And if ...
Jan 27, 2025•10 min•Season 5Ep. 184
When I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills. She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years. And today’s guest on the How I Do Content Podcast is the Samantha Wills. If you’re new to the world of Samantha here’s what you need to know. Samantha Wills is an award-winning designer, author, speaker, and advocate for the arts. She founded one of Australia’s most popular jewe...
Jan 20, 2025•41 min•Season 5Ep. 183
Welcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year! I’ve NEVER been more excited for a new year to begin. I’m a big believer that you don't need to wait until a specific date to make changes or go after what you really want… But after the year that was 2024 I was SO looking forward to the symbolic start of a new year – a clean slate, a new season and the fresh energy that comes with it. This is my 6th year in business and it’s also the year I turn 40 so I can f...
Jan 13, 2025•11 min•Season 5Ep. 182
2024. The worst year of my life. Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode. But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff. And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll. And, honestly, business doesn’t look like the curated highlight reel you see on Instagram every single day. Th...
Dec 16, 2024•16 min•Season 4Ep. 181
I know there’s a whole lot of basic witch advice online about how to improve your messaging. But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in. So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all! Because I know you want practical and actionable solutions – so I got you! Sign up for a Biz Wizard Intensi...
Dec 09, 2024•14 min•Season 4Ep. 180
As an introvert, I’m a natural observer. Talk to people? No thanks, I’m good. Observe people? YES PLEASE! So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing. And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands who nail their messaging and what you can learn from them. Because I KNOW it’s helpful for you to see examples of magical marketing and messaging out...
Dec 02, 2024•18 min•Season 4Ep. 179
If you feel like your business should be making more money than it is right now – you’re not alone. In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)... I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don’t see the same kinda results. But what if the problem isn’t you…but the approach you’re using? So, in today’s episode of the How I Do Co...
Nov 25, 2024•9 min•Season 4Ep. 178
Standing out in the online space right now can feel difficult BUT it’s not impossible. Your soulmate clients are out there searching for you, so what are you doing to get noticed? No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from. Boring, beige, and the same-same ain’t going to cut it – you gotta be brave and bold! So, on today’s episode of the How I Do Content Podcast, I want to introd...
Nov 18, 2024•51 min•Season 4Ep. 177
