How'd She Do That? - podcast cover

How'd She Do That?

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!
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Episodes

176. Allison McNamara, Founder of MARA, on becoming a TV Host Turned Beauty Entrepreneur

Today’s guest Allison McNamara is the Founder of MARA. Growing up in southern California, the journalist and TV host turned beauty entrepreneur has always been inspired by the sea and used her decades of experience to create MARA – the leading, prestige line of algae-infused skincare. MARA is an award-winning line of algae-infused skincare and wellness products powered by our clinically-tested proprietary algae—sourced via wild collecting in France and Ireland. They put a modern take on classic ...

Nov 14, 202340 minSeason 2Ep. 41

175. Leslie Tessler on Launching Hanni, Traveling, and How She Created A Cult Favorite in Body-care

Today’s guest is Leslie Tessler, CEO and Founder of Hanni. In 2010 Leslie was working her dream job in beauty but instead of enjoying it, she felt isolated, anxious and generally unhappy. After almost 10 years of not sleeping and suffering from what seemed like constant “mystery” ailments, Leslie decided to make a change and booked a one-way ticket to buenos aires, argentina. Her only goal was learning spanish well enough to be considered fluent (and potentially finding a hunky argentine fling)....

Nov 07, 202343 minSeason 2Ep. 40

174. Lydia Fenet, Founder and CEO of the Lydia Fenet Agency, On Claiming Your Confidence, Life as an Auctioneer, and Building Her Own Agency

Lydia Fenet is the founder and CEO of the Lydia Fenet Agency, a boutique agency representing best-in-class charity auctioneers. Over her two-decade-long career, Lydia served as the Global Managing Director of Strategic Partnerships for Christie’s and reshaped the fundraising landscape as the world’s leading charity auctioneer. She has single-handedly raised over one billion dollars for more than 800 organizations and broken down countless barriers for women in the auction industry. Lydia is the ...

Oct 31, 202352 minSeason 2Ep. 39

173. Emily DiDonato, Co-Founder of Covey, On Building The Ultimate Skincare Line With Her Best Friend, Her Top Lessons Learned From Years of Modeling, and How Motherhood Changed Everything

Today's guest is Emily DiDonato, Supermodel and Co-Founder of the Covey routine. A native New Yorker., Emily has been modeling for over ten years and has been featured on the cover of numerous magazines such as Vogue, Numero, Marie Claire, Elle and more. She has been the face and spokesmodel for Maybelline New York for ten years and has fronted campaigns for brands such as Armani, Miu Miu, Juicy Couture, Ralph Lauren and more. Outside of modeling, Emily has continued to grow her personal brand a...

Oct 24, 202344 minSeason 2Ep. 38

172. Lauren Makler, CEO, Co-Founder of Cofertility on Her Own Family-Building Journey, How to Excel in Your Career in Startup Enviorments, and What Led Her to Launch CoFertility

Today's guest, Lauren Makler is the CEO and Co-Founder of Cofertility. They are a mission-driven company full of individuals who are passionate about making egg freezing more accessible to women and assisting them in their journey toward motherhood. Lauren previously founded Uber Health, where under her leadership, the business helped millions of patients get the care they need. Prior to that, Lauren spent the early years at Uber launching the core business throughout the East Coast. Her own fer...

Oct 17, 202346 minSeason 2Ep. 37

Special Conversation With Rena Quint | Holocaust Survivor and Author of 'A Daughter Of Many Mothers: Her Horrific Childhood and Wonderful Life'

This special episode was recorded two years ago with the original hopes of a mini-series highlighting women who were resilient and had experienced historic moments in their childhood and lives. At the time, after recording with Rena, we didn't secure conversations that felt appropriate to share alongside hers. This episode was meant for now. October 11th, 2023. Thank you, Rena, for sharing your story.

Oct 12, 202356 min

171. Vivian Grimes and Carolina Menendez of Henri Noël on Growing a Successful Jewelry Brand, Working with Your Best Friend, and How They Plan to Expand Their Business

Today’s guests are Vivian Grimes, Founder of Henri Noël, and Carolina Menendez, Head of Growth at Henri Noël. Vivian’s grandfather opened his first jewelry store in 1981 in Naples, FL, where he spent his life curating handmade jewelry. His mission was to make simple and timeless pieces at the fairest prices. It is with that same passion that Vivian started Henri Noël, in his name, to continue his legacy of delivering the highest quality with the most honest value. Each round brilliant cut diamon...

Oct 10, 202358 minSeason 2Ep. 36

A Few Words Before Our New Episode of How'd She Do That Goes Live Tomorrow

There is a new episode of HSDT going live tomorrow but before our prerecorded episode goes live, our host, Emily Landers, wanted to share a few words of her own with our community as we all grieve the terror that unfolded over the weekend. There truly are no words but to not acknowledge what we're all collectively experiencing didn't seem right. All our love to this incredible community of exceptional humans.

Oct 10, 20233 min

170. Mimi Striplin, Founder of The Tiny Tassel, Reflects on Perseverance, Creativity, and How She is Building a Brand That is Breaking Down Barriers

Today's guest is Mimi Striplin, Founder of The Tiny Tassel! Listeners are going to love this episode. In 2015, Mimi Striplin founded The Tiny Tassel online and their flagship store, located in Charleston’s quaint Cannonborough-Elliotborough neighborhood, opened in March 2021. Amongst the pastel-painted walls and Lowcountry chic interior finds you'll discover signature pieces like the brand’s namesake tiny tassel earrings, beautiful apparel, and vibrant accessories in classic prints and bold colo...

Oct 03, 202351 minSeason 2Ep. 35

169. Paloma Contreras on Her Journey Towards Building an Interior Design Empire, Why Languages Are One of Her First Loves, and What's Next For Her Business

Today's guest is Paloma Contreras. Paloma is an acclaimed interior designer based in Houston, Texas. After 4 and a half years teaching High School Spanish, Paloma decided it was time to move towards a different role. Hear more about this transition in today's episode. Her design sensibility is a modern take on traditional style– gravitating towards classic silhouettes and timeless pieces paired with a touch of glamour and an infusion of color. Her interiors are at once timeless, yet fresh-- bala...

Sep 26, 202348 minSeason 2Ep. 34

168. Eleanor Leftwich, Founder of Eleanor Leftwich Collection, Shares How She is Currently Building Her Brand and Business Under Her Popular Pseudonym, and What Her Days Look Like Offline

Today's guest is Eleanor Leftwich (her pseudonym), is the Founder of Eleanor Leftwich Collection. Eleanor is a fashion collector and lover of all things vintage. Her new collection is made up of pieces for work, school drop-off, the office, dinner out, and all the places that life inevitably takes us. After experiencing her own viral moment Eleanor decided to take her love for fashion to the next level by launching her own line. Made from Italian fabrics from the established mills of the Como re...

Sep 19, 202350 minSeason 2Ep. 33

167. Perfectwhitetee Founders, Jen Menchaca and Lisa Hickey, on How They Grew Their Brand From The Ground Up, Key Moments Along the Way, and How They Plan to Continue to Grow Their Perfect Tee Empire

Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers. They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa)....

Sep 12, 202347 minSeason 2Ep. 32

166. Pepper Home Founders, Erin Banta and Kelsey Brown, on Scaling a Business, What Hurdles Pepper Home Has Overcome, and Telltale Signs of a Friend Becoming an Excellent Business Partner

Today's guests are Erin Banta and Kelsey Brown, founders of Pepper Home! The two thought of the concept for the popular brand while students at Colombia Business School. The founders started out as two friends wishing they could make their cramped West Village rentals feel more like home. That’s why they founded Pepper—because they believe in owning your home, whether or not your name is on the deed. With their collection of custom pillows, curtains, table linens, wallpaper, and more, customers ...

Sep 05, 202353 minSeason 2Ep. 31

165. Sheridan French, on Building Her Eponymous Lifestyle Brand, Navigating the Many Challeneges Life Brings While Growing a Business, and The Forthcoming of Her Sixth Child

In this episode, we are thrilled to introduce our guest, Sheridan French, the founder and creative genius behind the print-driven lifestyle brand that is taking the fashion world by storm. Sheridan French is a brand that embodies the essence of accessible luxury for all. With a focus on quality and vibrant designs, they create pieces that are as dynamic as their diverse clientele. From 17 to 80-year-old women, Sheridan French embraces inclusivity and celebrates the chic, ambitious, and aspiratio...

Aug 29, 202352 minSeason 2Ep. 30

164. Sheena Wilde, Vice President of Philanthropy & Belonging at Kendra Scott, Shares Her Story of Resilience and How She Became a "Do Good" Architect For One of The Biggest Brands in America

Today's guest is Sheena Wilde the Vice President of Philanthropy & Belonging at Kendra Scott. As Vice President of Philanthropy & Belonging at Kendra Scott, a jewelry brand with 134 namesake stores, Kendra Scott’s mission to create good in the world has been realized through Sheena’s dedication and effort since 2015. A “do good” architect, Sheena oversees all philanthropic strategy, growth, and implementation for the organization's local and national programs & partnerships, includin...

Aug 22, 202356 minSeason 2Ep. 29

163. Hunter Bell, Founder of Hunter Bell, On Design, How to Be Innovative Early in Your Career, & Growing a Booming Fashion Brand From The Ground Up

Today's guest is Hunter Bell, founder of her namesake brand, Hunter Bell. Hunter studied fashion design at the University of Alabama and Parsons in New York before founding her eponymous label out of her Manhattan apartment in 2006 with a rebrand in 2013. The brand quickly grew and was soon carried by well-known retailers across the United States. Hunter was drawn to design because she was inspired by the joy it ignites in others and wanted her collections to do just that. Her love of travel and...

Aug 15, 202355 minSeason 2Ep. 28

162. Laura Deems, Abstract Artist, on Screen Printing, Patterns, Pursuing Your Passions, and How She Found Her Footing as an Artist

Today's guest is Abstract Artist, Laura Deems, of Birmingham, Alabama. Laura’s formal training is in dying fabrics, color theory, weaving, and screen-printing. The foundation of her artistic practice is derived from these methods and is where her tools come into play. Mixing materials, colors, and techniques define Laura's strong visual language. Her signature overlay marks were born out of techniques used in the screen printing process. Each tool she uses works to create a loose interpretation ...

Aug 08, 202352 minSeason 2Ep. 27

161. Allie Mason Hoffberg, Founder of The Health Mason, Shares Her Story From Her Early Days of Blogging to Motherhood & Where She Sees Content Creators Going Next

Today's guest is Allie Mason Hoffberg, Founder of The Health Mason. Allie started her blog and Instagram back in 2015 and primarily focused on creating delicious, healthy recipes. Since then, she has shifted to be more lifestyle focused, because she believes living "well” shouldn’t be limited to the foods that fuel your body. To Allie, it’s about how you live! Allie is a first-time mama to a sweet baby boy, wife to my husband Yale, and dog mom to her precious rescue, Buzz. At The Health Mason, y...

Aug 01, 202353 minSeason 2Ep. 26

160. Morgan Smith, Founder of MINNOW, on The Evolution of Her Brand, How Motherhood Has Guided Her Steps, & How To Build Up Resilience Throughout Your Career

Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand. Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children. With the beach ...

Jul 25, 202354 minSeason 2Ep. 25

159. Krista LeRay, Founder of Penny Linn Designs, on Her Time at Major League Baseball, Creating Her Successful Blog, & Becoming an Entrepreneur

Today's guest is Krista LeRay, Founder of Penny Linn Designs. Founded in April of 2020, after running out of canvases to stitch, Krista decided to try her hand at painting a needlepoint canvas and fell in love with the process. Penny Linn Designs is constantly evolving and expanding from bringing on new designers under The Collective to fresh new canvases and fun accessories . Upon graduating from The University of Kentucky in 2013 with a degree in Business Communications, Krista moved to New Yo...

Jul 18, 20231 hr 2 minSeason 2Ep. 24

158. Christina Livada, President of Chappy Wrap, on Growing a Family Owned Business, Rebranding Your Perfect Product & Connecting With Your Customers

Today's guest, Christina Livada, is the President of Chappy Wrap. Founded in 2006, ChappyWrap is a family-owned business run by mother-daughter duo Beth LaSala and Christina Livada, based in Portland, Maine. The duo makes products that bring comfort to everyone, everywhere, starting with the best blanket you will ever own. Years ago, their family-owned a reversible, extra-large, cotton-blend blanket woven with a lamb design. Treasured and loved, they curled up with it, fought over it, and snuggl...

Jul 11, 202348 minSeason 2Ep. 23

The Evolution of How'd She Do That, A Commentary from Host Emily Landers on The Early Years of The Show, Monetizing the Podcast, and Our Upcoming E-Commerce Platform

Through the encouragement from those of you who are on Threads, this deep-dive is available here on Spotify, Apple, and anywhere you listen to podcasts, & available to the public. This content is usually reserved for Patreon so if you would like to continue to receive these updates you can do so at Patreon.com/HowdSheDoThat. And if you enjoy this episode please let us know with a 5-star review! Enjoy! Xoxx

Jul 08, 20231 hr 1 min
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