How'd She Do That? - podcast cover

How'd She Do That?

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!
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Episodes

Nicola Bathie is LIVE on ShopHSDT.com

I am so excited to share that previous guest Nicola Bathie is live on our shop! Listen in as I give you all an update on the podcast, as well as new brands arriving on the shop, my most recent purchase, and opening my DMS for any specific topics that I can cover that would be helpful to you all! As always, thank you for your encouragement and excitement around all things HSDT!

May 03, 20247 min

194. Beth Greenlaw on Creating a Brand That Transforms Sails Into Nautically Inspired Totes Made to Last and Inspire Many

We’re thrilled to share that today’s guest is the founder of Sea Bags, Beth Greenlaw. Sea Bags are born as sails and transformed into nautically inspired totes and accessories that bring their customers great happiness. You see, they believe that sails soak up sun, salt, smiles and adventure. Of course they clean their sails before they make them into bags, their materials retain the essence of what they once were, where they've been and what they've done. It's this previous life that makes each...

Apr 30, 202443 minSeason 4Ep. 13

WE BOUGHT A HOUSE!

Sharing a personal update with you all as well as the inside scoop on recent recordings and all things email marketing for shophsdt.com!

Apr 26, 20248 min

193. Soon Hagerty Shares her Global Brand Communications Experience and Incredible Life Story

When she was four, Soon’s family fled Saigon at the end of the Vietnam War. After a perilous 12 days on a boat and another six months at a refugee camp, the family ultimately settled in Fresno, California, sponsored by an uncle who had fought for the South Vietnamese. Her parents’ determination to create a successful life in America by becoming entrepreneurs inspires and defines Soon to this day. Soon has co-owned several PR/marketing firms including Luxe Communications, which she founded, and C...

Apr 23, 202441 minSeason 4Ep. 12

192. Sophie von Oertzen, the founder of Sophie Williamson Design on The Many Paths She's Traveled, and How You Can Shop Her Bold Interiors & Design while Minimizing Your Environmental Impact

Today's guest is Sophie von Oertzen, the founder of Sophie Williamson Design. Throughout her childhood, Sophie witnessed numerous scenes of Gastfreundschaft at joyful dinner parties with her parents’ friends, family holiday gatherings, and society events. And it’s those memories of listening in on the buzz of conversations and raucous laughter shared at parties and over candlelit dinners that she’s on a quest to emulate today. For Sophie, making a house a welcoming home isn’t about following the...

Apr 16, 202457 minSeason 4Ep. 11

Emily’s Edit | 4.14

No notes, just me thinking of you all, and sharing what’s on my mind! In this 15 minute clip we’re chatting all things business, shophsdt sales, longevity and securing podcast sponsors.

Apr 15, 202417 min

191. Holst + Lee Founder, Natalie Holst, on Growing Her Business into The Brand We All Know and Love, The Many Different Stages of Her Brand, and What's On The Horizon For Her Team

Today's guest is Natalie Holst, Founder of HOLST + LEE. HOLST + LEE believes jewelry can be the most transformative thing you can wear. These words spoken by the iconic Iris Apfel is the core principle and inspiration for Natalie's company. Their collections are inspired by the vivid colors of art, music, nature, and the symbols that make life beautiful and fun. HOLST + LEE was founded by Creative Director, Natalie Holst, in New York City in 2012. Before launching HOLST + LEE, Natalie trained wi...

Apr 09, 202450 minSeason 4Ep. 10

190. Laura Park of Laura Park Design on Building Her Business and The Inspiration Behind It

Today’s guest is Laura Park of Laura Park Designs. A self-taught artist, Laura’s passion for painting began in her childhood as she explored the world of color in her grandmother’s art studio. Laura took to painting full-time in 2012, pulling inspiration from her travels and personal experiences. Before long, Laura’s art started to gain recognition, leading to features in several well-known galleries in Charlotte, Raleigh and Atlanta. Laura Park Designs launched in 2016 after Park began photogra...

Apr 02, 202438 minSeason 4Ep. 9

Emily’s Edit | 3.30

Happy Easter Weekend! In today’s quick 10 minute episode, I am sharing an update on why I have decided to put our Patreon channel on hold, how excited I am to focus on our e-commerce, and a personal update as we buy our first house! I am taking time to sit back and enjoy this holiday weekend! I hope you can do the same. I’m thankful for this community!

Mar 30, 202410 min

189. Katy Allen, Founder of Artful Agenda, on How She Took a Creative Idea and Turned It Into Her Booming Business

Today's guest, Katy Allen, is the founder of Artful Agenda! When Katy started Artful Agenda, she didn’t know a thing about creating a digital product or service. Katy had to meet with a lot of people, ask a lot of questions and work a lot of long nights, but she wouldn’t change a single minute. Creating Artful Agenda has been the most exciting and rewarding professional experience of her life and we can't wait for you to hear the story behind the brand today. It’s her passion project, and nothin...

Mar 26, 202451 minSeason 4Ep. 8

Emily’s Edit | 3.22

A quickly hello from our host sharing about a recording she had today with an upcoming guest, all things shophsdt.com, and her next shop update happening for this weekend’s customers! Enjoy!

Mar 22, 20245 min

188. Nicole Newhouse, CEO of Solly Baby, on Her Own Road to Success, and Why Working at Solly Baby is Her Dream Come True

Today's guest is Nicole Newhouse, CEO of Solly Baby, the sustainably sourced baby wrap, made of 100% certified TENCEL™ Modal. The brand has gained a cult following over the years with rave reviews and has even been named “best wrap” by the New York Times and Glamour. We know listeners will enjoy getting to know Nicole in today's episode and hearing how one of our favorite brands continues to grow. This episode is brought to you by ShopHSDT.com. The ultimate conversation-inspired e-commerce colle...

Mar 19, 202454 minSeason 4Ep. 7

Emily’s Edit | 3.18

I am really excited for you all to hear tomorrow’s episode with Nicole Newhouse, CEO, of Solly Baby! In the meantime, join me over on Instagram as I share a shophsdt.com tour and a link to sign up for our newsletter! Talk to you soon xoxx

Mar 19, 20242 min

Emily’s Edit | 3.16

Hi everyone! Sitting here on a Saturday morning and wanting to connect with you! Recapping the week that was, and sharing all of the incredible products that we have added over to Shophsdt.com. I love you guys and can’t wait to talk to you soon!

Mar 16, 20247 min

187. Rebecca Hessel Cohen, Founder of LoveShackFancy, Shares the Story of Her Iconic Brand

Today's guest is Love Shack Fancy Founder, Rebecca Hessel Cohen. Rebecca has built an ultra-feminine empire with her lifestyle brand full of florals, bows, and lace. As a former fashion editor, Rebecca honed her style and aesthetic before designing her signature 'Love Dress' which was created for her bridesmaids in 2010. This style dress would then become the foundation for the LoveShackFancy brand which launched 3 years later (in 2013) and the beginning of the global business which now includes...

Mar 12, 202454 minSeason 4Ep. 6

Emily’s Edit | 3.11

We are so excited about tomorrow’s episode with Rebecca Hessel Cohen, sponsored by Glimpse Guides! Get ready to listen in and don’t forget to share the episode with a friend. Emily shares a brief update here on all things Shop HSDT and encourages listeners to reach out should they have any questions for her over on Instagram @EmilyLanders. We love our HSDT community!

Mar 11, 20243 min

186. Houston-based Interior Designer, Katie Davis on Scaling Katie Davis Design, Growing Her Business, and What Success Looks Like to Her

Katie Davis is a Houston-based interior designer focused on all aspects of residential design. She takes a practical approach to her work, emphasizing the idea that a home should be truly lived in above all else. Her portfolio is filled with stylish spaces that nod to a new-traditional aesthetic while maintaining a sense of modernity and an eye for today’s trends. Katie’s appreciation for design started from a young age, when her family undertook a major remodel of the home. She observed her mom...

Mar 05, 202452 minSeason 4Ep. 5

185. BIOLYTE's CEO, Jesslyn Rollins, on the Importance of Perseverance in Entrepenurship, Leading a Multi Million Dollar Company and Working In The Family Business

Today's guest is BIOLYTE CEO, Jesslyn Rollins. Biolyte was invented by Jesslyn's father as an "IV in a bottle". Thirteen years ago, he realized hydration drinks are not effective for severe dehydration. Jesslyn's mom was battling breast cancer and she couldn't keep up with her chemo treatments without getting IV bags because she was so dehydrated. BIOLYTE was created and now provides the medical benefits of an IV bag to many, helping them feel better no matter what they are facing. Jesslyn is le...

Feb 27, 202450 minSeason 4Ep. 4

184. Sarah Meyer Thompson, CEO of Mg Biologics on Performing Reasearch Trials and Disrupting The Equine Industry in The Best Ways Possible

Today's guest is the CEO of Mg Biologics, Sarah Meyer Thompson. Sarah's father, Mark Meyer, started Mg Biologics in 1999. It was here at Mg where she learned about antibodies, performed research trials, and launched new products for the equine neonatal industry. Mark remains involved with Mg as Chairman of the Board, however, he has passed the CEO reigns (horse pun intended) to Sarah. She is honored to be leading Mg Biologics as they press forward. Their products are focused on how to benefit yo...

Feb 20, 202449 minSeason 4Ep. 3

183. Mary Ellen Coyne, CEO of J. McLaughlin, on Staying True to Your Brand’s Identity and Trusting Your Instincts

Today's guest is Mary Ellen Coyne is the CEO of American sportswear brand J. McLaughlin – she is a fashion powerhouse, and mom of three with an effortless style and clear vision for growth. Mary Ellen has decades of merchandising experience at high-profile brands under her belt, including Ralph Lauren, GAP, Ann Taylor, and Victoria’s Secret to name a few. Mary Ellen joined J. McLaughlin in 2016 to lead the brand’s overall strategy, including operations, brand development, retail, and e-commerce ...

Feb 13, 202450 minSeason 4Ep. 2

Season Four | 182. Becco Bags Founder Caitlin Osborne on Creating Your Perfect Product, Staying Innovative, and Collaborating With The World's Best Wholesale Partners

Today we welcome Emily back to the mic as we kick off Season Four! We are thrilled to share that today's guest is Caitlin Osborne, Founder of Becco Bags. Founded in 2021 by this mother of four, Becco Bags was created after a craft project went awry at her daughter’s sixth birthday party. The failed attempt to decorate bags using items backed with velcro dots inspired Caitlin to search for a better way to personalize accessories with interchangeable patches. Caitlin came across a loop fabric comm...

Feb 06, 202458 minSeason 4Ep. 1

181. Laiza Cors On Disrupting The Interior Design Industry With Her Virtual Showhouse And Influencer Marketing Agency

Today's guest, Laiza Cors is the Founder of Embello and Living By Design Showhouse. Laiza is a rising disruptor in the interior design space who founded a completely virtual showhouse and an influencer marketing agency. She is an industry vet who worked for Barclay Butera and then went on to found Embello - built on the realization that no dedicated agency or platform existed to help home brands navigate the influencer space. The company has grown to include more than 10k influencers in home &am...

Dec 19, 202356 minSeason 2Ep. 47

180. Sunshine Tienda Founders, Laura and Amanda Ernst, on The Power of Sisterhood, Creating a Brand That Will Last, and Enjoying Each Step Along The Way

Today's guests are the founder of Sunshine Tienda! This Texas-based brand was founded in 2014 by identical twin sisters, Laura and Amanda Ernst. Everything is designed around a simple state of mind -- to “Be Vacation Happy.” Sunshine Tienda’s collections of statement-making jewelry, charming sun hats, and breezy beach dresses are influenced by a love of warm-weather destinations. Each collection of accessories is developed by the Texas-based duo and handcrafted by female artisan partners around ...

Dec 12, 202352 minSeason 2Ep. 46

179. CEO of Electric Picks, MJ Carlson on How She Created a Jewelry Empire with a Powerful Community

Today’s guest is MJ Carlson, the CEO of Electric Picks! This role combines MJ’s lifelong penchant for design and business. She started her career doing PR for Ocean Drive Magazine, and shortly after launched an event planning company in Miami. Before that, MJ could be found peddling custom friendship bracelets to her neighborhood while growing up in a small suburb of Chicago. MJ now lives with her husband and young sons just outside New York City. We know listeners will love today’s episode whic...

Dec 05, 202348 minSeason 2Ep. 45

178. Alex Kaehler, Founder of Alexandra Kaehler Design, on Growing Your Business, Taking The Leap Of Faith To Begin, And How Her Brand Has Grown Over The Years

Today's guest, Alex Kaehler is the Founder of Alexandra Kaehler Design. Alex grew up in the suburbs of Chicago, where she lives now with her husband, and three kids. After she began what she believed to be her dream career in advertising, she quickly realized design was her calling after starting a lifestyle blog in 2009. She attended a post-graduate program, at Harrington College of Design and went on to open her firm, Alexandra Kaehler Design in 2011. Alexandra Kaehler Design has established a...

Nov 28, 202350 minSeason 2Ep. 44

177. Mariah Grumet on Her Passion For Teaching Etiquette, Helping Others, Launching Old Soul Etiquette, and How She Is Growing Her Business

Today's guest is Mariah Grumet the founder of Old Soul Etiquette! Etiquette is something that has interested Mariah since she was a teen. She credits that to her old soul. When she first moved to NYC to work in fashion, Mariah took an etiquette course as a fun weekend activity. She saw the true power of modern etiquette and what it meant to redefine people’s misconceptions of it. She quickly realized that she was missing her calling. Eventually, which you'll hear more about in today's episode Ma...

Nov 21, 202347 minSeason 2Ep. 42

2024 SPONSORSHIP UPDATE

Our 2024 sponsorships are filling up quickly! Head to howdshedothatpodcast.com/contact for more information.

Nov 17, 20231 min
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