How'd She Do That? - podcast cover

How'd She Do That?

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!
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Episodes

It’s Election Day!

Standing in line to vote? We’ve got your entertainment covered with this special ‘Election Day’ check in from our very own Emily Landers! We’re so grateful for this community! If you haven’t subscribed to the show be sure you do so today and don’t forget to shophsdt.com.

Nov 05, 20249 min

217. Nicole Reilly, Founder of Dear Hayden, On How She Launched Her Brand, What She is Learning Through The Children's Apparel Industry, and What's Next For Her

The concept for Dear Hayden was imagined during nap times after Nicole's second child was born. She loved to dress her little ones in adorable rompers and overalls but was fed up with the tedious buttons and snaps on all of her favorite outfits. Nicole's second child, Julien in particular protested getting changed, so outfits that could easily go on and off were essential. She struggled to find pieces that were elevated and stylish as well as functional. Nicole couldn’t stop thinking about the c...

Oct 29, 202456 min

216. Wellness Curated Founder Laura Gerchik on Her Experience In The Skincare Industry and How She Is Revolutionizing The Luxury Wellness Space

During her long tenure as the US General Manager of Biologique Recherche, Laura relaunched the brand and drove revenue to increase by over 800% . A strategic leader, Laura identified market opportunities and took an active role in business development leading to partnerships with over 200 leading hotels, day, and medical spas. Laura cemented Biologique Recherche’s position as a privileged hotel partner, resulting in the brand becoming The Official Skincare Brand of Forbes Travel Guide, and servi...

Oct 22, 202446 min

215. Tiny Gods Founder, Mary Margaret Beaver, on Creating Her Fine Jewelry Store with The Ultimate Curated Collection of Unique Pieces

Tiny Gods was founded by Mary Margaret Beaver in November 2020. After 20 years in the jewelry industry, Mary Margaret actualized her dream of opening her own fine jewelry store with a mission to connect clients with meaningful pieces of jewelry that reflect their own unique style and personality. Mary Margaret's passion is embedded in discovering the brightest and most talented designers from around the globe and introducing their works of art to her beloved clientele in Charlotte, NC and beyond...

Oct 01, 202451 min

214. Carmindy of Carmindy Beauty Shares Her Experience From 'What Not to Wear' to Her More Recent Endeavours Including The Beauty Empire She Has Founded

For over 10 years, millions of viewers counted on Carmindy to teach them about the latest beauty tips and tricks on TLC’s hit show “What Not to Wear” but what really inspired her viewers was her confidence-boosting attitude towards all people. Carmindy taught them how to see their unique beauty and stop any negative commentary going on in their heads. She showed that all people, of all ages, possessing all types of features had the right to love and celebrate themselves. Since her Southern Calif...

Sep 24, 202447 min

213. LIVE Recording from Dallas Market Center with CEO and President, Cindy Morris

Today's guest is Cindy Morris, President and CEO of Dallas Market Center. DMC is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via op...

Sep 17, 202437 min

212. Amanda Khouri Interiors On How She Grew Her Eponymous Firm Into a Successful Business After Switching Industries Earlier in Her Career

Amanda Khouri creates living spaces that explore the juxtaposition of the classic and the unexpected. She is guided by a belief that sophistication and practicality can co-exist harmoniously, and weaves equal parts of both into each of her projects. Drawing inspiration from the unique interests and personalities of each of her clients, Amanda intuitively breathes new life into found or inherited heirlooms and skillfully blends eras, styles, colors and objects to deliver deeply personal homes tha...

Sep 10, 20241 hr 2 min

211. Founders of SDCO Partners, Amy Pastre and Courtney Rowson, Share the Story Behind Building Their Impressive Creative Studio and What's Next For Them

SDCO Partners was founded in 2009 by designers and owners Amy Pastre and Courtney Rowson. Since their founding, they have built a national and international presence, garnered awards and accolades, reimagined brands, and redefined industries by cultivating new ways of seeing through design , strategy , and story . SDCO Partners uses these daily practices and guiding principles for the way we operate , act , create , and communicate . We know listeners will enjoy hearing more about their philosop...

Sep 03, 202452 min

210. Master Esthetician Angela Caglia On How She is Ringing in A New Era of Clinically Proven Better-Aging Skincare, Her A-List Clientele, and How She Creates Cutting-Edge Skincare Technology

A master esthetician for 28 years, Angela Caglia, has spent more than 30,000 hours practicing and perfecting her craft. Trained by paramedical skincare experts in France and guided by leading stem cell scientists, chemists, and her robust knowledge of ingredients, her unique approach to skincare is grounded in biocompatible treatments that utilize naturally occurring ingredients and cutting-edge skincare technology to protect the skin barrier while delivering transformational results—all without...

Aug 27, 202446 min

Our Host Emily Landers Updates Us on The Incredible Growth of Our Shop, How She Is Growing in Her Career, and How to Prioritize Gratitude When Things Don't Go Your Way

In today's episode, Emily updates listeners on the growth of HSDT through the podcast and the shop. She also shares professional and personal updates we know listeners will enjoy hearing. As always she shares a positive outlook on the different stages and seasons of life listeners may be walking through. We can't wait to hear what you think of today's episode! Emily also walks through certain aspects of the shop so if you have your phone with you while you're listening head to shophsdt.com to se...

Aug 20, 202439 minEp. 4

209. Meghan Guffey on Marketing, The Early Years of Her Successful Career, and How She Plans to Scale Bea Colette Through Hardwork and Passion

Meghan Guffey spent a decade in New York City working in advertising sales and brand partnerships until she eventually settled down in Dallas, TX in 2020 to start a family with her husband Peter. Outside of work, family, fashion, and travel have always been her greatest passions, with Europe serving as her main source of inspiration. Once Meghan became a mom, she channeled her passion for fashion into childrenswear and often found herself shopping across countless websites to find chic, European...

Aug 13, 20241 hr 14 min

208. Park & Oak Founders, Christina Samatas and Renee DiSanto, Discuss How They Built Their Nationally Sought After Design Firm and What's Next For Them

Today's guests will inspire your eye for design and beauty! Christina Samatas and Renee DiSanto founded the Park & Oak interior design studio in 2015. They are known for creating homes that are visually stunning, yet functional and comfortable. Their work, rooted in the art of timeless style, is driven by the belief that design can be used to create feelings of comfort and happiness. It combines the best of their individual aesthetics for a unique look. Christina and Renee have a creative en...

Aug 06, 202453 min

207. Proper Portraits Founder, Anne Caroline Hill, on Creating Affordable and Beautiful Portraits

Proper Portraits started like most businesses—creating a thoughtful solution for an unfulfilled need. Anne Caroline and her husband were looking for an affordable portrait option for their son to capture his personality at a young age. While they were (and are!) very interested in commissioning an oil portrait, they knew he was not at the right age to make such an investment. Hence, their portraiture search began, but they never found exactly what they were looking for. Anne Caroline has a backg...

Aug 02, 202457 min

206. Jennifer Hunt on Her Successful Stationary Brand Dogwood Hill, the Ultimate Purveyor of Semi-Custom Stationery and Wedding Paper for Discerning Clients

Jennifer Hunt’s Dogwood Hill is representative of all the ways her products can be enjoyed: a church for weddings and baptisms, a tearoom for social gatherings, a pond for summer celebrations, a town square where shops and entrepreneurs can be found, and homes where parties are planned, rooms are decorated, and holiday cards are addressed. Each detail has been thoughtfully considered with our community in mind. Dogwood Hill's story began in late 2014 when Jennifer Hunt—a busy mother of two who m...

Jul 23, 202459 minSeason 4Ep. 25

205. Author Julie Bennett on Motherhood, Fighting for Family, Battling Breast Cancer, and How We Can Bring Belonging to Our Communites

Julie Bennett and her husband, Chris, are passionate about how to combat our loneliness epidemic, build deep connection, and fight for (not with!) the ones you love, no matter what challenges you face. In a time when so many suffer from isolation and it feels like developing authentic relationships and true belonging is harder than ever, Chris and Julie Bennett invite you into their story to discover why we were meant for togetherness and why it's worth facing any amount of hardship to keep our ...

Jul 16, 202441 minSeason 4Ep. 24

204. New York Based Artist, Clare Spooner, Shares Her Journey Around The World and Her Path to Success as an Artist

Today’s guest is New York City based artist Clare Spooner. Clare’s a painter working in watercolor and oil and she also accepts commissions for custom paintings. Clare lives and works in NYC and travels often, usually to her home state of Virginia or to Europe. And when all else fails, she takes a visit to the Met for a little escape! Art history shapes much of her art, and she’s always aiming to continue her education. Emily and Clare discuss her inspiration for her art, upbringing, and all tha...

Jul 09, 202451 minSeason 4Ep. 23

203. Jordan Soderholm, Co-Founder and Chief Growth Officer of ⁠Ranger Station⁠, an American Heritage Fragrance Brand Shares How You Can Scale Your Buisness and The Lessons She's Learned Along The Way

Jordan Soderholm is co-founder and chief growth officer of Ranger Station, an American heritage fragrance brand founded in 2015 with husband Steve Soderholm, and founder of Nashville Candle + Supply, a private label and custom candle manufacturing company established in 2021. A native of Knoxville, Tennessee, Jordan came to Nashville in 2009 to study marketing and fashion merchandising at Belmont University. During her sophomore year of studies, Jordan began a full-time position at ABLE, which w...

Jul 02, 202448 minSeason 4Ep. 22

Emily's Edit | 6.28

Likely our favorite Emily's Edit yet! Sharing more about the team here at HSDT, shop updates, and what's on the horizon. Our DMs are always open as is our new Social Club Channel on IG! Connect with us @howdshedothatpodcast on Instagram and don't forget to join our newsletter linked in our highlights on social. We will talk to you soon! FOLLOW EMILY ON INSTAGRAM ⁠HERE⁠. FOLLOW HSDT ON INSTAGRAM ⁠HERE⁠. JOIN OUR NEWSLETTER (EMIL'YS EDIT) ⁠HERE⁠. SIGN UP FOR OUR SHOP EMAILS ⁠HERE.⁠

Jul 02, 202421 min

202. How The Sisters Behind LeMel Grew Their Brand From an Etsy Shop to Welcoming Guests to Their Showroom

Today's guests and new shophsdt.com brand, Jen and Mel, are the sisters behind LeMel. They've always loved to play with each other’s style and they love, love, love helping clients find a first (or latest!) piece to add to your jewelry stack. Anything that’s available in their shop is something they love, would wear themselves, and probably test-wore for so long that they didn’t want to give it back anyway. Stylish, collectable jewelry for everyday wear – that’s what they always come back to. It...

Jul 02, 202448 minSeason 4Ep. 21

201. Little Spoon On Being The Leading DTC Brand and First End-to-End Platform for Kid’s Nutrition With Co-Founder Angela Vranich

Today's guest is Angela Vranich, the co-founder and Chief Product Officer of Little Spoon, the leading DTC brand and first end-to-end platform for kid’s nutrition. Today, Angela and her team are responsible for feeding millions of babies and kids each month, which is no small task. But just 6 years ago, Angela and her partner Ben didn’t have any customers - just an idea: to completely reinvent the baby food category, and make it something that parents could feel good about feeding their littles....

Jul 02, 202449 minSeason 4Ep. 20

Our 200th Episode with Emily Landers | Emily's HSDT Story, The History of The Podcast, How She Created A Business Sharing Female Founders' Stories and What's Next for Your Favorite Podcast & Shop

To celebrate our 200th episode and 4 years of How’d She Do That, we are showcasing our very own Emily Landers. Emily Landers is a host, author, and entrepreneur. The native Texan, who graduated from Baylor University with a BA in Communication, Class of 2013, moved to New York City upon graduating and began her career interning at Footlocker, Inc. She then held various roles in Public Relations and Marketing before moving back to Texas to help launch a social media marketing company as their CEO...

Jul 02, 202450 minSeason 4Ep. 19

199. Claudia Garrard, Designer and Founder of Lenora, on How She is Currently Building Her Lifestyle Brand, The Lessons She is Learning Along The Way, and What's Next For Her

Designed by Claudia Garrard and handmade by the 38 trusted seamstresses who comprise our sewing room, Lenora's offerings bear an unmistakable, unparalleled mark of quality. The story of Lenora is a special one. It all started with Dina Yang, a pioneering Vietnamese designer whose expertise and superior craftsmanship set the industry standard. Eventually, Claudia took the reins, excited to build and grow the brand to reach an even wider swath of women. Today, she continues to elevate Lenora throu...

Jul 02, 202443 minSeason 4Ep. 18

Emily's Edit | 6.3

Today, I am sharing more insight into our conversations from last week and this weekend, that we had on social media. I loved hearing anonymously from so many of you about your businesses, sales, and growth online. It continues to be a fascinating topic and one I am looking forward to continuing to discuss. As always, if something stands out to you or you want to chat more, my DMs are always open! FOLLOW EMILY ON INSTAGRAM ⁠HERE⁠ . FOLLOW HSDT ON INSTAGRAM ⁠HERE⁠ . JOIN OUR NEWSLETTER (EMIL'YS E...

Jun 03, 202420 min

Emily’s Edit | 5.31

Emily update! Emily shares recent podcast recordings and discusses the surprising income many influencers are sharing with her anonymously on social media. She also discussing growing HSDT’s email marketing campaigns and encourages listeners to reach out should they ever want to continue these conversations offline. The HSDT team is wishing you a wonderful weekend! FOLLOW EMILY ON INSTAGRAM ⁠HERE⁠ . FOLLOW HSDT ON INSTAGRAM ⁠HERE⁠ . JOIN OUR NEWSLETTER (EMIL'YS EDIT) ⁠HERE⁠ . SIGN UP FOR OUR SHO...

May 31, 20245 min

198. Monica Rich Kosann on How She Went From Successful Photographer to Creating Her Well-Known Luxury Label and Eponymous Jewlery Line

Today’s guest is fine jeweler, Monica Rich Kosann. Monica started out as a photographer many years ago capturing her client's stories through film (she was the primary family photographer for multiple celebrities). She then started gifting her clients vintage card cases with their photos as a thank you and from there began designing lockets. This spawned her eponymous jewelry line that has been around for nearly 20 years with the locket as the cornerstone of the brand. Sold in Bergdorf Goodman, ...

May 28, 202444 minSeason 4Ep. 17

197. Lila Limon, Founder & Creative Director of Squeeze De Citron, on Scaling Her Business, and Representing the Work of Talented Artisans From Around The World

Lila Limon, the visionary behind Squeeze De Citron®, serves as both the founder and creative director of this vibrant line of handcrafted bags and totes, skillfully brought to life by Mexican artisans. Nestled in the picturesque Old Greenwich, CT, she passionately curates all in-house designs, infusing each creation with her unique touch and creative flair. Her journey began in Mexico City where she was born and raised. Lila has always had a vast fascination with the world of color since she was...

May 21, 202445 minSeason 4Ep. 16

196. Nicole Brewer, Founder and CEO of Classic Whimsy, Shares How She Began Her Business with a Simple Yet Profound Idea: To Celebrate Life's Special Moments in Style

Today’s guest, Nicole Brewer, is the founder of Classic Whimsy! Classic Whimsy (formerly called “smocked auctions”) is a leading D-to-C retailer for infants and kids clothing, specializing in smocked and everyday pieces for celebrating all of life’s special moments. Nicole leveraged a handful of social media followers who were drawn to her smocked clothing pieces into 700k social media followers and an e-commerce site selling both private label and other brands nationwide. We know listeners will...

May 14, 202453 minSeason 4Ep. 15

195. Emily Hostetler, Co-Founder of Heaven on Earth, Shares How She Creates Unforgettable Retreats

Today’s guest is Emily Hostetler, Co-Founder of Heaven on Earth festivals. Emily is native of Boulder, Colorado, is a dedicated music and art enthusiast and mom of four. She loves traveling and being outdoors whenever possible. With dual degrees in music and art, she seamlessly intertwines her creative passions while homeschooling her kids and spitting time between Connecticut and Texas. Formerly running Paper Moss, her thriving custom stationery company for over a decade, Emily now channels her...

May 07, 202451 minSeason 4Ep. 14
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