How'd She Do That? - podcast cover

How'd She Do That?

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!
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Episodes

157. Rose-Marie Swift, Founder of RMS Beauty, on Building a Beauty Brand From The Ground Up, Traveling The World, and How She Defines Beauty After Working With Beauty Icons

Today's guest, Rose-Marie Swift, is the founder of RMS Beauty. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic, and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set...

Jul 04, 202349 minSeason 2Ep. 22

156. Coley Hull, Founder of Coley Home, on Making Luxury Custom Furniture With Unbeatable Lead Times, Fair Prices, and Navigating a Growing Business

Today's guest is the Founder of Coley Home, Coley Hull. After several years of studying and designing textiles in New York, founder Coley Hull made the move back to her hometown of Charlotte to develop her own e-commerce, direct-to-consumer furniture line to fulfill what she saw as a major need: Buying furniture should never be stressful, and Coley Home brings complete ease to the entire process, start to finish. All Coley Home products are made to order in our North Carolina manufacturing facil...

Jun 27, 202346 minSeason 2Ep. 21

155. Elisabeth Edelman of Golden Word on The World of Public Relations and When You Should Seek Out a Publicist

Today's guest, Elisabeth Edelman is the Founder of Goldenword. Founded in 2016, Golden Word is a boutique public relations and communications consulting firm based in Richmond, VA. Elisabeth founded Golden Word with a vision for creating a powerhouse little agency that chases doing good work with good people. Elisabeth hopes working with Golden Word is impactful and fun for both the client and their team. Elisabeth studied journalism at the University of Richmond, cut her teeth on PR with five a...

Jun 20, 202356 minSeason 2Ep. 20

154. Neely and Chloe Burch of Neely & Chloe on Building a Brand and Working With Family

Today's guests are Neely and Chloe Burch, founders of Neely & Chloe. Neely & Chloe is an aspirational, yet attainable accessories line designed with the consumer in mind. The eponymous creation of sisters Neely and Chloe Burch, the brand creates designs that are understated and timeless, meant to be worn season after season. All products are produced with leathers from Spain and Portugal and are created with the highest quality craftsmanship. Neely & Chloe found there was a voice to ...

Jun 13, 202352 minSeason 2Ep. 19

153. Agee Gretta Leinberry & Caroline Gilroy, Founders of Couper, on Launching an E-Commerce Brand and Building It from the Ground Up

Today's guests Agee Gretta Leinberry & Caroline Gilroy are the Co-Founders of Couper. Couper is a luxury fashion retailer that features thoughtfully designed exclusive collaborations from emerging global designers. Couper was born out of the desire to produce statement-making wearable works of art while making environmentally responsible decisions. After a decade in the tech industry, Caroline sought out Agee‘s corporate fashion experience and like-minded aesthetic to discover the solution t...

Jun 06, 202352 minSeason 2Ep. 18

152. Claire Hudson, Founder of Oso and Me, Sharing How She Launched Her Brand as a New Mom & Created a Product that Mom's and Children Can Enjoy

Today's guest is Claire Hudson the founder of the popular children's brand, Oso and Me. When Claire started her family, she felt strongly that her children should be able to dress themselves, and no clothes were too nice to play in. When her first child grew out of his baby clothes in six months, she set out to solve the problem of functional clothes that last longer for kids. Oso & Me was created in 2017 as a wardrobe full of clothes that are beautiful, functional, and worn for all occasion...

May 30, 202352 minSeason 2Ep. 17

151. Ariel Okin, Founder of Ariel Okin Interiors, Sharing How She Launched Her Impressive Namesake Brand & Continues to Elevate Her Clients' Spaces Through Interior Design

Today's guest is Ariel Okin, founder of Ariel Okin Interiors. Ariel's New York-based, full-service interior design firm specializes in luxury residential, commercial, and hospitality projects across the country. Ariel’s signature style can be interpreted as “traditional with a twist” – warm, livable, and elegant spaces, with an edited, contemporary and practical approach. A deft use of color, emphasis on clean lines, and mix of bespoke and antique items are hallmarks of her aesthetic, yet no two...

May 23, 202349 minSeason 2Ep. 16

150. Lisa Sadoughi, Founder and Creative Director of Lele Sadoughi, Shares Her Story From Creating Costume Jewlery for J. Crew in New York City, to Opening Multiple Locations of Her Namesake Brand

Today's guest Lisa Sadoughi is the founder and creative director of Lele Sadoughi. Lisa “Lele” Sadoughi started her namesake brand as a jewelry line in 2012. Over time, her eponymous brand has expanded into other categories and become the ultimate accessories destination. Some even call her “The Headband Queen.” Sadoughi covered a lot of ground in the world of fashion accessories before launching her own business. For many years, she oversaw the designs of trims and patternmaking at Rebecca Tayl...

May 16, 202348 minSeason 2Ep. 16

149. Bria Hammel, CEO of Bria Hammel Interiors and Brooke & Lou, Shares Insight Into How to Launch Your Own Interior Design Firm, Keeping Clients, & Growing Your Offerings as a Business Owner

Today's guest is Bria Hammel! Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories.Bria’s work has been featured in national p...

May 09, 202347 minSeason 2Ep. 15

148. Grace Lee Founder of Gracefullee Made on Launching Her Social Media Agency, Supporting Clients, and Creating a Life You Love

Today's guest, Grace Lee is the Founder of Gracefullee Made. In 2010, Grace launched her personal style blog: Gracefullee Made. What originally started as a hobby quickly blossomed into a passion. Through her 10+ years of experience, she has expanded her skillset as a content creator, podcaster, and freelance social media strategist. In today's episode Grace shares, more about her passion and focus on storytelling through content creation, organic social growth, and brand strategy on various pla...

May 02, 202342 minSeason 2Ep. 14

147. Cheri Leavy and Whitney Long Founders of The Southern C on Creating Lasting Connections, Cultivating Friendships Throughout Your Career, and Finding Ways to Collaborate

Today's guests, Cheri Leavy, and Whitney Long are the founders of The Southern C. The Southern Coterie developed out of a mutual love for the South and passion for the people and unique businesses that shape the region. After achieving much success both personally and professionally in former careers with local and national publications, Whitney and Cheri decided to bring their shared interests together and create The Southern Coterie. Their dream was to cultivate a space in-person and online wh...

Apr 25, 202350 minSeason 2Ep. 14

146. Sophia Demirtas Founder of Fanm Mon Sharing Her Experience Working as a Social Worker Before Pivoting Into Fashion & Launching a Brand That Gives Back to Communities She Loves

Today's guest, Sophia Demirtas is the Founder of Fanm Mon. Fanm Mon was launched in 2013 as an ode to their Hatian Heritage and the magic and enchantment of Hatian Couture. Over the years, they've embraced the artisanal techniques of Ukraine, where they were once based, and Turkey, where they have now found a new home. Today, a potpourri of delightful colors, unique motifs, fairytale silhouettes, and extraordinary craftsmanship have become hallmarks of their brand. Through their collections, the...

Apr 18, 202351 minSeason 2Ep. 13

145. Mel Bolin & Lina Dickinson: Founders of MERSEA Share Their Story And Purpose Behind One of Our Favorite Coastal Inspired Brands

Today's guests Melanie and Lina are the founders of MERSEA. MERSEA’s story began in 2013 with a singular passion in mind: Travel, and the nostalgic scents that come along with it. Fascinated by scent’s ability to transport the body and soul to places old and new, this led our founders to uncover the creations of artisans found in corners around the world. Now, MERSEA is no longer exclusively a destination for scents and self-care, but a curated collection of travel essentials crafted entirely fo...

Apr 11, 202350 minSeason 2Ep. 12

144. Sirena Singleton, Founder of Aneris Photography on Pivoting Later in Your Career, Pursuing Your Passions After Leaving a Successful Career, & Learning News Skills You Didn't Learn in School

Today's guest Sirena Singleton is the Founder of Aneris Photography. After a successful career in science, Sirena left her role in the lab to focus on helping brands gain clarity, developing a strategy, and crafting an authentic brand that attracts connections and converts through her photography. She loves capturing creative entrepreneurs and their processes and she is a firm believer that the magic is in the process and within that process is your brand story. Sirena specialized in helping her...

Apr 04, 202351 minSeason 2Ep. 11

143. Lauren Robbins Owner of Lauren Robbins Interiors on How Your Business Can Propel You Forward, Finding Success Through Hardwork, & Commitment to Your Clients

Today's guest, Lauren Robbins is the owner of Lauren Robbins Interiors. After graduating from the University of North Carolina at Chapel Hill, Lauren worked for an event planning and catering company in New York City. There, food was art. Attention to detail and outside-the-box thinking regarding food display and event design allowed Lauren to rethink the way we use everyday items. The modern tastes of New York combined with her love of antiques and other period pieces, allowed Lauren's transiti...

Mar 28, 202351 minSeason 2Ep. 10

142. Alexa Von Tobel: Founder & Managing Partner at Inspired Capital on Raising Capital, What Makes a Successful Entrepenur, & Her Experience Selling Her Company at Such a Young Age

Today's guest, Alexa Von Tobel is the founder and managing partner of Inspired Capital - a VC fund she started with former Secretary of Commerce Penny Pritzker. Prior to Inspired Capital, Alexa founded LearnVest in 2008 with the goal of helping people make progress on their money. After raising nearly $75 million in venture capital, LearnVest was acquired by Northwestern Mutual in May 2015 in one of the biggest fintech acquisitions of the decade. Following the acquisition, von Tobel joined the m...

Mar 21, 202349 minSeason 2Ep. 10

141. Eleanor Scott Davis, Abstract Artist, on Finding Your Artistic Flair Throughout Motherhood, & Creating the Job You Have Dreamed of

Today's guest, Eleanor Scott Davis is an abstract expressionist painter based in Raleigh, North Carolina. She attended Wake Forest University where she studied English and Studio Art. She went on to earn a Masters of Fine Art in Creative Writing with a concentration in poetry. While the written word remains a passion, Eleanor Scott ultimately chose to forgo the pen for a paintbrush. She is attracted to abstract art because, like poetry, it leaves the door open for individual interpretation. Elea...

Mar 14, 202346 minSeason 2Ep. 9

140. Augusta Cole, Founder of Augusta Cole Events, Sharing Her Experience Working in Events, & Launching Her Own Business Producing One-of-a-Kind Experiences All While Traveling The World

With over a decade of extensive experience in producing events across the world, today's guest, Augusta Cole, is widely trusted and respected for her discretion as well as her intuitive creative design, innate eye for detail, and seamless planning process. Based in New York, NY, and Charleston, SC, with a global presence, Augusta excels in producing one-of-a-kind occasions of all shapes and sizes, ranging from multiple-day destination weddings and high-caliber corporate programs to intimate dinn...

Mar 07, 202348 minSeason 2Ep. 8

139. Ashley McCormick Founder of Asha on Living in Paris, Creating Pieces She Would Like to See in Her Own Closet, & How to Connect with Your Customers

Today's guest Ashley McCormick is an entrepreneur who started her jewelry company ASHA while a senior at Georgetown University. Ashley conceived of an elevated fashion jewelry line that was bold and sophisticated and used the finest materials, all while maintaining an accessible price point. While studying abroad in Paris, she had a chance meeting with the head of Chanel Fine Jewelry that gave her the confidence to set the idea in motion. Ashley’s collections are inspired by art, architecture an...

Feb 28, 202348 minSeason 2Ep. 7

138. Hillary Muscatello, Founder of Tello and Rose on How to Create a Beautiful Home with Purpose, Staying True to Your Values, & Letting Your Faith Be Your Ultimate Guide

Today's guest Hillary Muscatello is the founder of Tello and Rose, a lifestyle brand that offers attainable, beautiful living to women globally. Through a range of product offerings and lifestyle tips, Tello and Rose aims to equip the everyday woman with classic, traditional style. The brand has made its mark all over the globe, with recipes, floral arranging, and fashion advice. After college at Bryant University, she landed a job at Hasbro games in their design department. Working with designe...

Feb 21, 202352 minSeason 2Ep. 6

137. Jane Winchester Paradis Founder of Jane Win Jewelry Sharing How She Created a Brand Full of Passion, Staying Genuine as Your Grow, and Working with Your Husband

Today's guest Jane Winchester Paradis is the founder of Jane Win Jewelry! After working in fashion design and marketing for 20 years Jane left her corporate job with a dream to design beautiful jewelry with meaning. Starting a company at age 45 is not the path that many take. Jane had a robust career in design and fashion marketing, working for brands such as Calvin Klein Cosmetics, Barneys New York, and Lilly Pulitzer. Jane decided to create a collection made up of 8 amulets symbolizing an abun...

Feb 14, 202350 minSeason 3Ep. 5

136. Abbey Glass, Owner and Designer at Abbey Glass on How to Pivot in the Early Years of Your Career, Seeking out Risks That Are Beneficial to Your Path, & Creating Designs You Would Love to Wear

Today's guest, Abbey Glass founded her namesake brand in 2015. Abbey Glass is a luxury womenswear brand steeped in confidence, timelessness, and playful elegance. Through the medium of fashion, we strive to help women embrace their individuality and be self-assured in their innate femininity. Their versatile, expertly tailored clothing showcases custom fabrics and prints, offering you the opportunity to explore your personal style in a way that is both approachable and functional. Every decision...

Feb 07, 202359 minSeason 3Ep. 4

135. Tina Lee Content Creator & Founder of Influencer Course On How To Create Viral Moments, What Risks She Took to Travel The World, & Where She Sees Influencer Culture in The Future

Today's guest, Tina Lee is a content creator and founder of the Influencer Course by Tina Lee. Tina is a Parsons Fashion Design graduate of the year 2014. After quitting her job, Tina Lee traveled across Europe and Africa to begin her career influencing online. She is currently based in New York, was born in Taiwan, raised in Australia, has lived in Paris and Tokyo and continues to travel worldwide. Tina’s greatest loved include shoes, lingerie and all things leather and lace. Her blog Of Leathe...

Jan 31, 202349 minSeason 3Ep. 3

134. Ruthie Ridley Blogger and Content Creator on How To Get Creative By Putting Yourself Out There, Keeping Your Family First, & Supporting Women Around You

Today’s guest, Ruthie Ridley is a mother, blogger, and content creator. Ruthie created her blog Ruthie Ridley in January of 2015 out of a strong desire to have a place for creative expression both with her love for all things fashion and her deep faith in Christ. Ruthie loves classic, timeless style with a side of fun, flirty flair! She shares affordable fashion finds, travel vlogs, family, and her faith with her growing community on social and believes that with hard work and chasing big dreams...

Jan 24, 202347 minSeason 3Ep. 2

133. Riley Sheehey Watercolor and Multimedia Artist on How She Became Instagram's Art Darling, Navigating Motherhood as Your Business Grows, Honing Your Talents, & Thinking Creatively

Welcome to Season Three! Today's guest, Riley Sheehey is a watercolor and multimedia artist and textile designer. Before becoming an artist full-time, she taught elementary school art and developed a love for whimsical styles and playful details. Her artwork reflects this childlike view of the world with fun color palettes and attention to detail that evokes a viewer’s curiosity. She specializes in watercolor illustrations and surface design and has enjoyed the challenge of expanding her practic...

Jan 17, 202353 minSeason 3Ep. 1

132. Jillian Moorhead, Founder of Powder Puff Collection on Creating a Product Everyone in The Family Will Love, & Creating a Brand That Pairs Perfectly With Your Lifestyle

Today's guest, Jillian Moorhead began her fashion journey at the Fashion Institute of Technology in New York City. Prior to graduating, she landed a role with the iconic House of Chanel in the accessories department. It was here that she further developed an appreciation and love for all accessories. Following Chanel, Jilly embarked on a fifteen-year tenure with Ralph Lauren, where she notably worked closely with Mr. Lauren and team for the launch Polo for Women. Additionally, she liaised with l...

Dec 27, 202250 minSeason 2Ep. 60

Holiday Series X Katie Roach

In today's episode, we wrap up our Holiday Series brought to us by Poppy Gifting with Sister Katie Founder, Katie Roach. We know listeners will love hearing more about Katie's holiday traditions, how she navigates this time of year as a business owner, and much more. Sister Katie is a women’s ready-to-wear collection that is built on clean lines, classic silhouettes, and pared-back minimalism. Designed for stylish simplicity, our collections are created with a materials-first philosophy, bringin...

Dec 23, 202244 min
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