Feeling overwhelmed by technology? You’re not alone. If you’ve ever thought, “I’ll never catch up” or “I’m just not good at tech,” this episode is for you. I’m breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business with confidence—without frustration or feeling like you’re constantly behind. In this episode, I’ll cover: ✅ The only tech skills you actually need to grow your business (hint: you don’t need to learn ev...
Mar 13, 2025•9 min•Season 4Ep. 65
Ever tried adding a link to your Instagram caption, only to realize—Instagram won’t let you? Yep, we’ve all been there. 😤 Instagram makes it incredibly frustrating to share links, but don’t worry—I’ve got four simple hacks to work around their rules and send people where you want them to go without paying for ads. In this episode, I’ll walk you through: ✅ Why Instagram limits where you can put clickable links (spoiler: it’s all about keeping you on the platform). ✅ The only two places Instagram...
Mar 13, 2025•14 min•Season 4Ep. 64
Are you making starting a business harder than it needs to be? If you've spent hours in Canva, tweaking your website, or telling yourself you need one more course before you're ready—this episode is for you. Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing everything right—except the one thing that actually makes money: selling. She shares how her own early mistakes cost her time, money, and energy, and why branding should never come before testing an offer. Y...
Mar 13, 2025•15 min•Season 4Ep. 63
B-roll is the secret ingredient to making your Instagram videos more engaging, relatable, and scroll-stopping. In this episode, I break down what B-roll is, why it matters, and how to use it to grow your audience. You'll learn: 🎥 What B-roll is and how it builds trust & connection 📌 Why pairing it with trending audio + a strong hook works 🚀 How this simple strategy helps boost engagement & reach See the FULL SHOW NOTES at HowCanThisBeEasy.com/62
Mar 13, 2025•11 min•Season 4Ep. 62
The dream of making money while you sleep is real—but only if you do it the right way. If you've ever spent months (or even years) trying to create passive income and felt like you were spinning your wheels, this episode is for you. Today, I’m breaking down the four biggest mistakes women make when trying to build passive income—and how to avoid them: 💡 Mistake #1: Thinking Passive Income is Actually Passive 💡 Mistake #2: Using Social Media Like a Megaphone 💡 Mistake #3: Gatekeeping Your Best...
Mar 13, 2025•15 min
Still relying on hashtags to boost your reach? It’s time for a reality check—hashtags aren’t what they used to be. The good news? There’s a better way to get your content seen. In this episode, we’re diving into: ✔️ Why Instagram’s algorithm prioritizes keywords over hashtags ✔️ How to use keywords in captions so your posts get found in search ✔️ The simple trick to uncovering the exact words your audience is searching for ✔️ How to update your strategy to stay ahead of Instagram’s 2025 trends G...
Mar 13, 2025•12 min•Season 4Ep. 60
Feeling like Instagram is too crowded and your message is getting lost? The secret to standing out isn’t doing more—it’s being clearer. In this episode, I break down exactly how to make your account pop without burning yourself out. Here’s what we’ll cover: ✔️ The #1 reason most accounts blend in (and how to fix it) ✔️ How to identify your niche so your dream clients instantly know you’re for them ✔️ The 3-second test to optimize your profile for connection and conversion ✔️ Why clear messaging ...
Mar 13, 2025•15 min•Season 4Ep. 59
If you’ve ever launched something online—or even thought about it—you know how exciting and intimidating it can be. Whether it’s a new Instagram account, a fresh offer, a digital course, a new income stream, or even a full-on business, launching is a big deal. But here’s the catch: a lot of women unknowingly make mistakes that sabotage their success before they even start. If you’ve ever launched something that didn’t take off the way you hoped—or if you’re holding back because you’re unsure how...
Jan 17, 2025•28 min•Season 4Ep. 58
You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten. But not anymore. I’ve created a simple system to stop the chaos and finally make those screenshots work for me. In today’s episode, I’m walking you through exactly how I do it. Here’s what we’ll cover: Why We Take Screenshots: From saving inspiration to avoiding FO...
Jan 06, 2025•29 min•Season 4Ep. 57
In this episode, we’re diving into one of the most common questions I get in my DMs: “How do I get started or restart my Instagram account?” Whether you’ve got a shiny new profile, an account that’s been gathering dust, or you’re staging a comeback, I’ve got you covered with practical tips, mindset shifts, and actionable strategies to grow your Instagram with ease in 2025. Here’s what you’ll learn: ✅ Why niching down is your secret weapon for standing out in a crowded space. ✅ How Instagram is e...
Dec 29, 2024•31 min•Season 4Ep. 56
In this episode of How Can This Be Easy , I sit down with Mary Beth Parker, a powerhouse action coach and member of my membership academy. Mary Beth shares her incredible journey of pivoting from corporate America—where she was let go six times—to creating a business centered around her unique strengths. We dive into her experiences as a foster mom, her passion for art and photography, and the Facebook group she’s started to help people tackle procrastination through a simple, one-item-a-day dec...
Nov 22, 2024•35 min
In this episode of How Can This Be Easy , I’m thrilled to introduce you to Cindy Blakely, a Chicago-based wardrobe stylist and image consultant who helps women over 50 express confidence and embrace their authentic style. Cindy shares her journey from kindergarten teacher to stylist, revealing how she turned a lifelong love for fashion into a meaningful career. We dive into Cindy’s personal experiences and insights on overcoming self-doubt, building confidence on camera, and rediscovering identi...
Oct 29, 2024•42 min•Season 4Ep. 54
In this episode, Krista talks to Salma Semaan, who owns Mrs. P’s Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. They discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how social media is creating opportunities for her businesses. Tune in today and discover how: Confidence and self-promotion are crucial for business growth Surrou...
Jun 12, 2024•27 min
In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram. I even share my PERSONAL content strategy and am peeling back the curtains and giving you a candid look into the EXACT percentage break downs of how I use content to support my busines...
May 06, 2024•24 min
Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform. Tune in today and discover: The different ways women entrepreneurs self-sabotage on Instagram The personas of self-sabotage: perfectionist poster, overthinker, eternal editor, idea hoarder, perpetual planner, story stalker, filter fanatic, engagement enthusiast, analysis analyst, and s...
Apr 29, 2024•26 min•Season 5Ep. 51
Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what's been going on behind the scenes for the past 18 months. I'm giving you all a VERY candid peek into what's been going on at Activate Her Awesome HQ and why it's been so long since I published an episode. In this episode you'll discover: How I finally overcame my years long struggle with low reach and engagement on Instagram. My moment of realization that I needed to figure out a differe...
Apr 05, 2024•22 min•Season 5Ep. 50
🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products? 👩💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she’s making bank all day long 😻. Saying something like: “Just me, waking up to find an extra 2k in my bank account ✌️! Just from selling digital products.” 🧐 Which makes you feel like you’re missing an amazing opportunity so you watch it again, t...
Sep 01, 2023•19 min•Season 3Ep. 49
As a female small business owner, it's important to know if there is funding available to help you grow your business. But most funding is controlled by government agencies who aren't allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she's recently launched an online community for Canadian women called The Roundabout. It's for women who are not only looking for funding but also skills and connections to strengthen their own businesses but to share...
Apr 13, 2023•39 min•Ep. 48
As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business. Tune in today and discover: How text generators like Chat GPT actually work The pros and cons of using it out of the box What you need to be aware if you DO plan on using it The best ways you CAN leverage it in your business AND SO much more! To see the full show notes, go ...
Apr 04, 2023•12 min
Social proof is a powerful tool that can help you build trust with potential clients and show them that you’re an expert in your field. It’s a great way to demonstrate that you’re credible and that you have the experience and knowledge to back up your claims. The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities or experts in a given field. When others endorse your business or products, it lends credibility and...
Mar 28, 2023•12 min•Ep. 46
Today’s episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly: overthinking and procrastination. These two challenges often prevent you from taking action in your business. Tune in today and you’ll discover: Why perfectionism and fear of judgment are instigators in overthinking How engaging in negative self-talk, such as feeling inadequate or comparing yourself to others is contributing to your procrastination How to reframe your neg...
Mar 20, 2023•16 min•Ep. 45
Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list. If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover: How to grow your business faster with email marketing The easiest way to use email to sell more products or services The common challenges and how you can avoid...
Mar 09, 2023•24 min•Season 3Ep. 44
Today I'm talking with Lindsay Stockall about Facebook and Instagram ads. This is the fourth episode in my series of how you can get more clients from your website. Tune in today and you'll discover: The biggest benefits of hiring a meta ads specialist to manage ads for you. The kinds of offers that are doing well right now. How much you should expect to invest if you want to leverage ads. Who shouldn't run ads. Why "Boosting a Post" is NOT going to get you results And so much more! Find the ful...
Dec 01, 2022•38 min•Season 3Ep. 43
Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website. If you’re tuning into this episode first, you’ll want to go back and listen to parts 1 and 2 so everything in this episode will make sense. In today’s episode, you’ll learn: How to get new leads and subscribers Everything you need to know about lead magnets How lead magnets lead to clients The BEST kind of lead magnets to create And SO much more. To se...
Nov 24, 2022•26 min•Season 3Ep. 42
If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified leads on a regular basis. In this episode, we’re going to explore how you can use email to build trust + make sales on your website. It can feel really overwhelming to understand all this tech and how it can help you grow your revenue. Tune in and you’ll discover: The magic of content marketing to build authority How to develop your own content plan to exec...
Nov 11, 2022•13 min•Season 3Ep. 41
This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads. We all need more clients. When we spend thousands of dollars creating a website and when it doesn’t send us a consistent series of new inquiries, we can feel really disappointed. The thing is, most women over 40 don’t understand how websites work with Google and the other search engines. In today’s podcast episode, I’m sharing all the details so that you can get MORE leads an...
Oct 31, 2022•19 min•Season 3Ep. 40
If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is the need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual impact using a bank of generic photos that anyone can use. Eventually, everyone keys in and uses the same images from the same stock photo sites and you’ll find yourself getting lost in the sea of sam...
Oct 24, 2022•25 min•Season 3Ep. 39
Sandra is the owner and founder of PHIT'Cetera - a local sustainable lifestyle-wear boutique. Tune in today and discover: What it was like to open a brick and mortar clothing boutique during the pandemic The surprising a-ha she had after her first year in business What other E-Commerce Retailers can do to make social media easier What you can really do with your old sweaters, jeans, and empty jars What's hot for fall in comfort fashion And so much more! To see the full show notes, head over to h...
Oct 11, 2022•32 min•Season 3Ep. 38
I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in today’s episode I”m going to explain how you do this. Tune in and you’ll discover: The miracle product that showed me the power of social proof How to leverage your testimonials How to capture, organize, and publish the BEST tes...
Sep 19, 2022•16 min•Season 3Ep. 37
Last week I published a reel over on Instagram and I couldn’t believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I’ve been holding in my heart for a really long time You see, I’m entering my 13th year as a business owner. I’ve partnered with hundreds of women over 40 (and those under 40, AND a handful of people who don’t identify as women) and helped them develop their digital marketing - usually a website but not limited to other marketing ...
Sep 12, 2022•25 min•Season 3Ep. 36
