In today's episode, I'm talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year. Tune in today and you'll discover: What's the difference between coaching and consulting? Why the consulting model might be right for you How you can get your own on-demand Vice President Why hope CAN be a strategy AND so much more. To see the episodes full show notes, go to https://HowCanThisBeEasy.com/35...
Sep 05, 2022•29 min•Season 3Ep. 35
Tune into today’s episode and discover how to prevent sticky situations with clients before they actually occur. Managing multiple clients at the same time takes systems, strategy, and policies. Today I’m giving you a glance into the successful and proven systems I’ve developed over the past 12 years of running my business. If you’re scrambling with each new client and recreating processes that never feel aligned, this episode is for you. You’ll discover: The exact policies I have in place and c...
Aug 29, 2022•22 min•Season 3Ep. 34
In today's episode I'm talking with entrepreneur Kim Neeson. She's a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She's not new to owning a business, having successfully sold her former court reporting business. Tune in and you'll discover how she's made the pivot to owning and running a digital coaching business. We dive into a juicy conversation around the differences between coaching, consulting, and mentoring where Kim has extensive experience. To see the f...
Aug 29, 2022•42 min•Season 3Ep. 33
In today’s episode I’m talking with Cosmetic Nurse Injector Paula Miller of Embellish Medical. She’s got over 20 years of experience in the pharmaceutical/medical industry. Paula has worked as a Nurse in ENT, Oral Surgery, Plastic Surgery and Burn Unit. When you’re new to cosmetic injections, there’s a lot to know and Paula is passionate about natural enhancements. Tune in and you’ll discover: The difference between botox and fillers. Where and why fillers are used. How to choose the best provid...
Aug 29, 2022•32 min•Season 3Ep. 32
In this episode I'm joined by Lauren Peachie a Phoneix, Arizona based Brand Photographer who has created a partnership model for her business where she makes social media easier for her clients. She's the third in my series on how to get more confident on camera. Tune in today and you'll learn: How better photos help you create better content The direct relationship between the quality of your content and getting better inquiries. What exactly is brand photography and why would you want to book ...
Feb 07, 2022•42 min•Season 2Ep. 8
In this episode I"m joined by Vicky Mina, an award winning Make Up Artist who is the secret weapon of women across Nova Scotia. She's the second in my series on how to get more confident on camera. Tune in today and you'll learn: - How Vicky uses makeup to uncover your confidence. - The reasons why your confidence might be taking a hit. - All the tips you'll need to show up on video and feel self assured. - And SO much more. See the full show notes at https://HowCanThisBeEasy.com/30...
Jan 24, 2022•32 min•Season 2Ep. 7
Today is the first in a series of four episodes diving deep into confidence and the ambivalence women feel about sharing themselves on social media. Tune in and you'll discover: The number one thing you can do to get more eyes on your services & products How your family and generation play a bigger role than you think in your success The reality of your reach when you can share more of YOU, online How being critical of yourself has nothing to do with confidence AND so much more. Show notes c...
Dec 08, 2021•41 min•Season 2Ep. 6
With more and more contests popping up on Instagram as we ease into the Holidays, you need to be more proactive than ever protecting yourself online. Today I'm talking to Vicky Mina. Listen in and you'll discover: - What to be aware of when you're entering a contest - The red flags you need to watch out for that put you at risk - What you really need to know about how Facebook or Instagram help out small business owners - And SO MUCH MORE! See the full show notes at https://howcanthisbeeasy.com/...
Nov 30, 2021•31 min•Season 2Ep. 5
Today I'm talking to Karissa Jones from The House Wren and Co. Her company helps REALTORS stay consistent in their business while making them look good. We are sharing all the things Real Estate Pros need to consider as you head into 2022. Listen today and you'll discover: The three things you can start doing today to improve your google ranking today as a REALTOR® How you can clarify your market and where to show up. Two really simple things you can START doing today that will help you MORE tha...
Nov 01, 2021•38 min•Season 2Ep. 4
Michelle Capizzi is an amazing human. After raising her three boys, she decided to follow her dream. In college she was an aspiring artist. Life sent her down a more practical route. Tune in today and you'll learn: - How she decided to chase her dream - The exact steps she took to jump into selling her art - Her secret to success on Instagram - And SO much more. See the full show notes at https://HowCanThisBeEasy.com/26
Oct 26, 2021•37 min•Season 2Ep. 3
If you've ever struggled to find your voice on social media, this episode is perfect for you. In it, I speak with one of my best friends, Jane Thibault. She is an entrepreneur in the world of social selling. Tune in today and you'll learn: - how to find your voice - where to look for inspiration - the exact things that changed the game for Jane - and SO much more. See the full show notes at https://howcanthisbeeasy.com/25
Oct 12, 2021•40 min•Season 2Ep. 25
The reality is that many business owners FREAK OUT when they realize just how dependent they are on social media to drive sales. Think about it. If you were to instantly lose access to all your followers right now, how would you sell? Enter the sales funnel. Today I’m breaking it all down for you. You’ll discover: What a sales funnel is Why you NEED one The exact emails to include in yours AND SO MUCH MORE! See the full episode show notes at https://howcanthisbeeasy.com/24...
Oct 05, 2021•11 min•Season 2Ep. 1
If you’ve virtually ignored Pinterest as a tool to bring in new leads, you’re definitely going to want to tune in to today’s episode. If you’re like many other business owners out there who are intrigued by the potential of Pinterest to grow your sales and generate more leads, but are feeling lost about how to get started – Oh, boy you are not alone. Knowing what the best Pinterest strategies are for YOUR unique business can be tricky. In today’s episode you will learn the exact process I used t...
Jul 20, 2021•17 min•Season 1Ep. 23
Today I’m giving you a candid peek into how I structure my solo business retreats to relax, refocus, recharge, and reignite my passion for my business. For some of you, I have a hunch the thought of solo travel, even if it’s local and for a getaway to recharge, freaks you out a little bit. Listen in today and you’ll discover: How to plan a mini getaway The exact schedule I follow All kinds of pro tips for a successful adventure AND SO MUCH MORE! See the full show notes at https://HowCanThisBeEas...
Jul 12, 2021•18 min•Season 1Ep. 22
Wondering what to do if your perfect domain that ends in .com is taken? Small business websites are no longer an optional marketing tool. Your clients & customers expect it. If the .com is already taken, there are lots of things you can do. In this episode you’ll discover: 7 different + creative ways to get a .com Why I don’t like using .net, .org, .co and other top level domains And so much more! See the full show notes at https://HowCanThisBeEasy.com/21...
Jun 14, 2021•13 min•Season 1Ep. 21
There are 7 key messages you need on repeat in your marketing to sell more of whatever it is you’re selling. Today I’m breaking each of them down and showing you the kinds of graphics you need to create in order to help your audience understand your offer and buy from you. You’ll discover: What the 7 messages are How you can use social media to sell AND SO MUCH MORE! See the show notes at https://HowCanThisBeEasy.com/20
Jun 07, 2021•16 min•Season 1Ep. 20
Regardless of what kind of business you have, in today’s world, having a website is more than necessary. I meet MANY women who come to me feeling frustrated that their website isn’t doing what they need it to do. They are often surprised by the costs involved to re-work what they have and launch a new refreshed website that actually works. Listen in and you’ll discover: 9 reasons why websites cost more than you think How you can determine what you should expect to pay for a website refresh AND S...
May 24, 2021•19 min•Season 1Ep. 19
Have you ever wondered why your audience aren’t buying your offers? You’ve done the work. You know the problem. You developed a solution. But after sharing it, not enough people are saying yes. I’ve been in this boat more times than I care to admit. I’ve learned so many things! I want to break down what I’ve learned about launching new offers so that you too can avoid some heartache. Listen in and you’ll discover: The 5 reasons your offers aren’t selling How to fix each one AND SO MUCH MORE! Nee...
May 17, 2021•15 min•Season 1Ep. 18
Are you longing to be booked out for months with more clients than you can serve? Are you done with aimlessly trying to connect with strangers online? I have some good news for you. It’s totally possible to find clients online. In today’s episode, I’m sharing: the 7 myths that might be holding you back how writing one email can bring new clients the secret to growing your client list and so much more! Access the show notes for this episode at https://HowCanThisBeEasy.com/17...
May 03, 2021•21 min•Season 1Ep. 17
Have you been staring at your screen forever and you still have no idea what to send your email subscribers? Out of email newsletters ideas? I’ve got you covered. If you’ve started to build a list the next logical step is to introduce an email strategy that will nurture your new leads. I’m building on last week’s episode on email marketing. (LINK) This episode if full of: tips on how to increase your open rates how to increase your click rates what really makes a good email some of the best prac...
Apr 26, 2021•27 min•Season 1Ep. 16
We hear it all the time - you need to be list building! But WHY? Today I’m breaking down what email marketing it, why it’s something you can’t ignore, and how it helps nurture new leads even when you’re asleep. You’ll discover: Why it’s MORE important than your number of followers on social media How it works AND SO MUCH MORE! If you want to check out the show notes for this episode, they are at https://HowCanThisBeEasy.com/15
Apr 12, 2021•17 min•Season 1Ep. 15
When a new client hires you, what happens? When I first started my business, I didn’t even have a contract in place. I certainly had no processes in place to welcome new clients. Do you send dozens of emails back-and-forth trying to figure out scheduling and project timelines? How do you handle payments and manage client expectations? Today I’m sharing everything I include in my Client Welcome Kit. If you’re tired of clients ghosting you, having unpaid invoices, or sticky situations come up, you...
Apr 06, 2021•20 min•Season 1Ep. 14
Are you struggling to stay on top of the ALL THE THINGS? Are you frustrated your to-do list is so long? Maybe you’re overwhelmed trying to figure out the tech stack you need to execute your next big idea. Today we are talking about how and when to outsource. You’ll discover: the decision making matrix you can use to help you decide when to delegate the kinds of things you should be delegating how to decide who you’re going to bring on to help and so much more. You can access all the show notes a...
Mar 30, 2021•23 min•Season 1Ep. 13
Have you ever struggled with launching something new? A service, a business, a digital product, a new product, or a course and had disappointing sales? When this happens I’ve found that the disconnect between your new offer and lacklustre sales is more often than not, about one important missing element and not the actual offer itself. Today I’m sharing the one element you need to fix. You’ll discover: Why your offer isn’t working 5 marketing messages you need for any launch AND so much more! Ge...
Mar 22, 2021•24 min•Season 1Ep. 12
Have you ever worked with a seemingly ideal client and, out of the blue, received TERRIBLE feedback? The kind that feels like a sucker punch, right in the gut? When you own your own business it’s not a case of ‘if’ this ever happens to you, rather it’s a case of ‘when’. Today I want to break down for you. You’ll learn: why this feedback hurts how to handle it like a pro how to turn it from an obstacle into an opportunity (like my friend Andrea would say!) AND so much more! Spoiler alert: Someone...
Mar 15, 2021•18 min•Season 1Ep. 11
If you’re using social media for business, you know it’s more than just a platform for your cutest fur baby antics and funny memes. It’s a powerful tool for building your brand and cultivating an audience online. But to reap the rewards, you don’t just need an audience: you need engagement. AND, engagement only has value when it’s genuine — coming from real people who really care. Today I’m sharing 10 ways you can create engagement in your social media! To see the show notes go to https://HowCan...
Mar 08, 2021•20 min•Season 1Ep. 10
This week I'm joined by Rebecca Bly to talk about how she pivoted during the pandemic with her business. Rebecca is one of the incredible women in my group program Her Launch Lab. Listen in and you'll discover: - How she created a new business model - The exact tools she uses in her business - How she created a life (& business) living in Costa Rica You can learn more at https://HowCanThisBeEasy.com/9
Mar 01, 2021•41 min•Season 1Ep. 9
Are you looking for clients or customers? Do you have offers that just aren’t selling? Are you wondering why no one is buying your solutions? I’d be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business. In today's episode you'll learn: How to find your dreamiest clients How to develop your own ICA How you can use your audience to refine your offers And so much more! Your Right People are waiting for ...
Feb 23, 2021•23 min•Season 1Ep. 8
Today I’m welcoming my first guest to the podcast. Corinne Boudreau is a Canadian Lawyer who is my go to resource for helping you understand how to protect your website and the content that you publish on it. From how to protect your content from being stolen to coaching agreements, growing your team, and hosting in person events like retreats we covered it in this episode. You can see all the show notes at https://HowCanThisBeEasy.com/law...
Feb 15, 2021•44 min•Season 1Ep. 7
Today I’m covering all the misconceptions you might have about what it takes to grow a digital business. Spoiler alert: it might not be as Insta-perfect as you think. You can expect to learn: The 4 common expectations that might be holding you back. 3 reasons why your business might take longer to grow And so much more!
Feb 08, 2021•17 min•Season 1Ep. 6
