How Can This Be Easy with Krista Smith

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes. By tuning into Krista’s How Can This Be Easy podcast, you’ll be able to stop spending so much time navigating sticky situations. Instead, you’ll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward

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Episodes

How to Get Comfortable on Camera, Even if You're an Introvert

You have an online business. BUT, you never feel confident or even comfortable sharing photos or god forbid, video of yourself. The truth is that people are more likely to share and engage with video than any other form of content on social media. Getting on camera is one of the absolute best things you can do to grow your business. But what if you’re not really comfortable with video or lack the confidence to really be visible online? Today you’ll learn: how I got over my own fear of the camera...

Feb 01, 2021•21 min•Season 1Ep. 5

How to Have a Difficult Conversation With a Client

Avoidance is a very common strategy when it comes to difficult conversations. The fact of the matter is that our lives are peppered with difficult conversations. Avoiding the tough stuff will only get you so far. In this episode I’m breaking down how to have a difficult conversation with a client. You’ll learn: how to prepare how to avoid the unnecessary anxiety that comes with a hard topic, AND how to easily find the best solution for all parties to move forward....

Jan 26, 2021•14 min•Season 1Ep. 4

How to Ask For Feedback That Doesn't Leave You Feeling Frustrated

Have you ever felt frustrated with the comments when you ask a question in a Facebook group? The issue that I see regularly online is that we ask our question but don’t get the answers we’re looking for. We’re left feeling misunderstood or worse, completely crushed, by the people who we thought understood where we’re coming from. In today’s episode I want to highlight how you can change that narrative so that you will feel less vulnerable and more confident.

Jan 19, 2021•13 min•Season 1Ep. 3

Welcome to The How Can This Be Easy Podcast

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. My name is Krista Smith and you’re in the right place. I’m a former teacher and I made the jump into entrepreneurship in 2009. I’m a web designer and brand strategist. I’m known for my ability to help you get out of your own way and I can take you from overwhelm to ease in minutes. By tuning into the Ho...

Jan 12, 2021•1 min

How to Get More Clients From Your Website

Are you wondering why your website isn’t sending you clients or customers? In this episode, Krista helps you understand how websites work and how you can tweak three things on your already existing website to improve your bottom line. She introduces you to three things you can change today to get more inquiries from your website. You’ll learn how to use the content you already have to improve your traffic flow. You’ll discover the biggest hack to ensure you get regular website visitors. You’ll f...

Jan 11, 2021•15 min•Season 1Ep. 2

When Is It Time to Get a Logo or a Website for my Online Business?

Are you waiting for a logo or a website before you share your business with the world? In the first ever episode of the How Can This Be Easy Podcast, Krista is going on a deep dive into the truth behind when you really need a logo or a website for your online business. In this episode, Krista walks you through the five things you need before you invest in a logo or a website. You’ll discover: How you know you’re ready for a website How to increase the leads from your website The real relationshi...

Jan 10, 2021•17 min•Season 1Ep. 1

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