Branding Won’t Pay Your Bills But Here’s What Will

Are you making starting a business harder than it needs to be? If you've spent hours in Canva, tweaking your website, or telling yourself you need one more course before you're ready—this episode is for you.

Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing everything right—except the one thing that actually makes money: selling. She shares how her own early mistakes cost her time, money, and energy, and why branding should never come before testing an offer.

You'll also hear how a childhood coloring contest convinced her she wasn’t creative (spoiler: she was wrong), how perfectionism and imposter syndrome sneak in to keep you stuck, and why comparing yourself to someone else’s Year 5 is a recipe for quitting before you even start.

If you’ve been waiting for permission to launch messy, this is it.

Get the FULL Show Notes at HowCanThisBeEasy.com/63