In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads. ©StackAdapt Inc.2022
In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now. ©StackAdapt Inc.2022
In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt. ©StackAdapt Inc.2022
How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns. ©StackAdapt Inc.2022
Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss. ©StackAdapt Inc.2022
Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss. ©StackAdapt Inc.2022
In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance. ©StackAdapt Inc.2022
We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape. ©StackAdapt Inc.2022
In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction. ©StackAdapt Inc.2022
Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing. ©StackAdapt Inc.2022
We’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising. ©StackAdapt Inc.2022
The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We’re joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times. ©StackAdapt Inc.2022
Last year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we’re joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for holiday shopping as we head into this year’s busiest retail season. ©StackAdapt Inc.2022...
Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape. ©StackAdapt Inc.2022
Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing. ©StackAdapt Inc.2022
In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward. ©StackAdapt Inc.2022
How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive. ©StackAdapt Inc.2022
In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole. Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younge...
In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19. Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure gro...
In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily. Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels. Listen in while Ashley a...
In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out. John built an in-house next-generation marcomm team nearly 5 years ago that ...
The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions. From negligible to moderate to severe – the virus has had a varying impact on mobility and ...
In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz , GM, Activation, Comscore Inc. We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising. Next, listeners will learn about the different benefits of using Comscore sol...
In this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak. As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digit...
In this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches. In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are o...
In this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend. While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent. Listen in while John and...
In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make. The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well. Listen in as Nick and Andrew ...
In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV. The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. Listen in as the differences of advertising on CTV compared to linear TV and tradition...
In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service. Listen in as the conversa...
In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying b...
