S1 E7 | Digital Advertising in the Finance World
Episode description
In this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak.
As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization?
Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns.
So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19?
The topic and this episode are highly relevant for any brand in any industry - today and long into the future.
Key Takeaways from this Show
- How to alter your messaging in the wake of the pandemic
- How to accurately gauge the effectiveness of your marketing campaigns
- How to cultivate unwavering brand loyalty and a strong customer base
- And so much more…
Resources
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