S1 E1| Digital Advertising Today: StackAdapt Roundtable
Episode description
In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”.
Listen in as we speculate how the virus outbreak will impact industries like travel, education, and fitness long term. And with people sheltering-in-place, we’ve seen a huge rise in OTT consumption. Have media buyers recognized this opportunity and adjusted their spending accordingly?
We wrap up this show by sharing how agencies can thrive in this changing ecosystem.
Key Takeaways from this Show:
- Will COVID-19 alter buying behaviour forever?
- How to transition from event marketing to digital marketing
- Will the travel and tourism industry see a huge surge in 2021?
- How the cancellation of live sporting events is impacting cable subscriptions
- Why you should avoid pulling back on your advertising right now
- How to structure your brand messaging in the wake of the virus outbreak
- And so much more…
Learn More: https://www.stackadapt.com/
©StackAdapt Inc.2022