When your DMs become your lifeline and group chats feel like a dream, how do you actually make friends as an adult? In this episode of House of Content , we unpack the emotional rollercoaster of building a community from scratch when moving abroad, both online and IRL. From lonely starts to digital soulmates, Bumble BFF, and brand-backed friendships, we explore what real connection looks like in a swipe-first world. Episode Highlights: Why adult friendships feel harder (and lonelier) than dating...
Jun 12, 2025•34 min•Season 5Ep. 10
Crisis mode: activated. From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while. In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all). We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to...
Jun 04, 2025•36 min•Season 5Ep. 9
Two aesthetics. One algorithm. Gen Z is living through a cultural split screen—where prairie-core modesty and borderline NSFW outfits are trending side by side. In this episode, we dig into why the same generation is romanticizing religious dress codes and wearing less than a bikini to dinner. We unpack the rise of modesty as rebellion, the spectacle of emotional overshare, and what it all means for brands trying to pick a lane, or survive in the contradiction. Takeaways: Modesty is trending, as...
May 29, 2025•31 min•Season 5Ep. 8
Let's get candid about the unspoken rules of beauty in professional spaces—from dialing down your looks for women interviewers to using your aesthetic as a social currency. Inspired by creators like Vic Path and Avery Bravery, we unpack the three tiers of pretty privilege, where it thrives (spoiler: not in corporate), and whether it empowers or endangers women. From free drinks to the currency of looks, this conversation questions whether beauty is a brand, a burden—or both. In this episode: The...
May 22, 2025•29 min
Is everyone suddenly obsessed with extremely specific corners of the internet? This week, we’re talking horseshoe TikTok, miniature cooking, and the oddly addictive rise of hyper-niche content. What makes these oddly satisfying worlds so sticky—and why do they hit harder than mainstream moments? Join us as we unpack the psychology behind ultra-specific content and what it means for brands, creators, and the future of virality. Why hyper-niche communities are taking over our feeds—and our brains ...
May 15, 2025•35 min•Season 5Ep. 6
Is magical thinking having a moment in marketing (and our own lives)? This week, we’re diving into the psychology, trends, and aesthetics behind manifestation culture. From TikTok tarot to “me as a song” content, manifestation is no longer just a private practice—it’s a social one. Join us as we explore why this kind of soft spirituality is hitting so hard right now and how brands can tap into the idea of “reveal me to me.” Personal stories of manifestation that weirdly worked (yes, down to the ...
May 08, 2025•35 min•Season 5Ep. 5
Is not buying into consumerism the new luxury flex? This week, we examine how creators and consumers are pushing back against overconsumption, embracing capsule wardrobes, rentals, and rewear culture instead of fast fashion hauls: Why renting your faux fur and calling it a “conscious flex” is the new it-girl energy The rise of anti-haul content and creators getting real about shopping addiction Why fast fashion rebrands (👀 PLT) are missing the mark with Gen Z...
May 01, 2025•32 min•Season 5Ep. 4
Is motherhood being redefined or just unraveling? From egg freezing to step-parenting to the glamorization of tradwives, the paths to and through motherhood are more diverse (and more politicized) than ever. As birth rates fall and childcare costs soar, a new narrative is emerging. And, it’s shaped by a generation of people who are chronically online, eager to find their own definitions. With unique (and varying) experiences with motherhood, the hosts dive into: Why economic pressure, social tre...
Apr 24, 2025•39 min•Season 5Ep. 3
Is marketing getting larger while the products themselves keep getting… smaller? From Jacquemus’ giant handbags to Rhode’s oversized lip gloss installations, brands are going big with their campaigns—but what are we actually buying? Mini bags, tiny perfumes, bite-sized beauty. This week, we’re unpacking the weird tension between supersized branding and shrinking products , debating why we have such a contrast in the first place. Why “mini culture” is everywhere, and how tiny products became luxu...
Apr 17, 2025•30 min•Season 5Ep. 2
Is LinkedIn starting to look a lot like the next big creator playground? In this debut episode, we’re diving into the rise of the LinkedInfluencer , how B2B brands like Hootsuite and Apollo are already tapping in, and whether this slow-burning platform might be the next TikTok (but for B2B and beyond). Join us as we unpack the opportunity for creators on LinkedIn, and what it’ll take for the platform to really show up for them. Who’s winning right now, what kind of content works, and how creator...
Apr 10, 2025•32 min•Season 5Ep. 1
Saving the Best for Last: This week, we’re holding a career therapy session to close out Season 4, drawing from our first decade working in advertising. What’s on the agenda? Emotional labor in the workplace, how the expectation of being perceived as “good” can affect — or even hinder — professional growth, and how gender norms shape the way we navigate work. Here’s what we’ll cover: Personal experiences of corporate trauma and what we’ve learned from them Setting boundaries in the workplace Get...
Dec 05, 2024•30 min
Is our career success written in the stars? Can we grow professionally by looking at our birth charts? This week, we're bringing on Monica Engelbrecht to decode how astrology affects us professionally and personally. As a budding astrologer (and full-time marketer at Yellow Tail!), Monica joins the show to discuss: What to look for in your chart for professional growth How to find your calling based on planetary alignments And if you should listen to TikTokers and dress like your rising sign or ...
Nov 21, 2024•32 min
Is it just as or is food having a major moment in marketing? This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond. Join us as we examine the impact of food trends on branding, why it's blowing up, and our predictions for what's next. Follow House of Content on TikTok , Youtube , and Instagram ....
Nov 14, 2024•23 min
The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally? This week on House of Content, we share our experiences and tips for networking, mentoring, helping younger creatives in the field, and how we find opportunities to grow our network. From meeting the Sheryl Sandberg to accidentally meeting the founder of Instagram, tune in as we spill the tea on what’s worked for us, and what our goal...
Oct 31, 2024•27 min
In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more. From our pop culture obsession with true crime to the unsettling way these narratives go viral, we’ll unpack how creators are navigating the landscape, examining the dark side of social. Join us as we explore the haunting trends that make us question what’s real and who we can trust online. Follow House of Content on TikTok , Youtube , and Insta...
Oct 24, 2024•32 min
Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound. This week, we debate some of the worst pieces of advice we've seen on social and share our take on topics like: Unpaid interview assignments Job hopping and when's a good time to make a move Lateral moves, raises, and more. Follow House of Content on TikTok , Youtube , and Instagram ....
Oct 17, 2024•24 min
From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning on trying out. Here's what we cover: Egg freezing, retainers, and supplements 25-step hair growth routines Chinese medicine and alternative holistic treatments. Are you team L.A. or New York? Let us know in our DMs. Follow House of Content on TikTok , Youtu...
Oct 10, 2024•33 min
Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core. From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living. We examine the complexities of comparison culture and its impact on our wallets and wellbeing. We also dive into the phe...
Oct 03, 2024•32 min
What do you want to be known for? More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building? Listen on, because this episode is all about crafting your career narrative. Recently, we happened to get into a deep conversation about reinventing yourself with a conference attendee in her 50s. Her advice? It’s never too late to pivot. Here’s what we cover: People who’ve mastered the art of personal storytelling. How we approach our own brands o...
Sep 26, 2024•33 min
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office. But that's not here nor there. This week, we ask ourselves: What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences? In this episode, we cover the rise of the office siren and #corprcore ...
Sep 21, 2024•32 min
Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there. In part two, we discuss creator-led marketing, creator collaboration, and most importantly, investment into social media and what that looks like: The state of creator economy, creator marketing, and creator-founded brands Why organic social isn't free media, and what brands and agencies should invest in from team development, mentoring, re...
Sep 12, 2024•38 min
We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in. After a short catch up, we'll discuss what can only be described as our perennial Roman Empire: Why so many brands fall short on social and what you can do to fix it. Here's what we cover in part one: Why brand social is such a hot mess Brand social strategy and how to build and follow it effectively Do's and don'ts for activating trends on social, b...
Sep 05, 2024•34 min
It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style. The podcast will be out on a summer break, coming back for season four in September, but before we go, here's what we cover in this episode: Who we envy from creators to professionals Misconceptions and hidden talents Goals for the future and what we've not achieved yet. Follow House of Content on TikTok ,...
May 23, 2024•25 min
What happens when a passion for wedding content on social turns into a bridal brand? This week, our very own co-host Janni shares the story behind Rare Brides , her custom veil collection that just launched. From inspiration to the brand origin story, we cover the ins and outs of starting a new venture. Tune in to learn: What it takes to launch a new project or brand How Janni's experience planning her own wedding turned into a company Hot takes on wedding planning and all things #weddingtok Fol...
May 16, 2024•29 min
We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond? In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear , Marie Claire, and has a wealth of experience in bridging the gap between...
May 09, 2024•27 min
Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing. Tune in as we discuss: How young men are becoming more conservative while women are opting out of traditional caretaker roles How social is shaping gender conversations and buildin...
Apr 26, 2024•32 min
Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social: Boat shoes are trending on TikTok Blogging is coming back in the form of Substack Lana Del Rey headlined at Coachella Gen Z is re-discovering double-layering tank tops as well as emo and indie sleaze. While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back? Tune in as we dive into all thing...
Apr 25, 2024•32 min
If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way. On the pod this week: Workplace habits and behaviors that separate mid-level people from senior How to become visible in your organization and advocate for yourself Overcoming challenges and major ...
Apr 18, 2024•34 min
Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!) In this episode, we dive into our favorite brand collabs, what makes them stand out, and most importantly, what can we learn from them as marketers. Tune in to hear our take on t...
Apr 11, 2024•33 min
With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott. Shared knowledge is a positive force exposing people to answers they wouldn’t find elsewhere, changing how we consume and research brands, but it also puts more pressure on media ...
Apr 04, 2024•26 min
