Nowstalgia, Throwbacks, and Internet Girl Summer
Apr 25, 2024•32 min
Episode description
Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:
- Boat shoes are trending on TikTok
- Blogging is coming back in the form of Substack
- Lana Del Rey headlined at Coachella
- Gen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.
While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?
Tune in as we dive into all things nowstalgia, and share what we were up to on the internet some 12 years ago. Hint: blogging was heavily involved.
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