Nowstalgia, Throwbacks, and Internet Girl Summer - podcast episode cover

Nowstalgia, Throwbacks, and Internet Girl Summer

Apr 25, 202432 min
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Episode description

Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:

  • Boat shoes are trending on TikTok
  • Blogging is coming back in the form of Substack
  • Lana Del Rey headlined at Coachella
  • Gen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.

While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?

Tune in as we dive into all things nowstalgia, and share what we were up to on the internet some 12 years ago. Hint: blogging was heavily involved.


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