Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensation, financial content is on the rise, and we're here to unpack it all. On the pod this week: WTF is loud budgeting, soft spending, and body dysmorphia How creators are pulling back the curtains to show the less glamorous side of debt and content creation How fi...
Mar 28, 2024•31 min
Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie. The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America). Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Either way, Janni...
Mar 21, 2024•28 min
It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has dropped by 24%. And, while these medications are a breakthrough for many that need them to manage their health, it does seem that we are collectively goin...
Mar 14, 2024•21 min
TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform. It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What do these shifts mean for brands, creators, and marketers? We have thoughts. Tune in for a conversation on: The rise of persona-driven storytelling an...
Mar 07, 2024•28 min
How do you actually move abroad? What are the things you absolutely should know and prepare for but nobody tells you? In this inaugural episode of season three, we share our unfiltered experiences of moving to places like New York, Los Angeles, and Singapore. This episode covers: What we were up to during the break with a co-host catchup. Getting student and work visas. What it actually takes, both practically and emotionally, to move your life to a completely different environment and culture. ...
Feb 29, 2024•35 min
What will happen in the realm of social media and creators in 2024? We might not be able to see into the future but we do have strong opinions on the matter. In the last episode of Season 2, we’ll bring you predictions on creator content, creators in advertising, brand partnerships, and how mega tech will evolve to better serve the creator economy. Our predictions: Regular people with regular jobs become influencers: cue dermatologist creators or the minions of corporate America. Podcasts will b...
Dec 14, 2023•17 min
What was Janni doing on the roof of a Singaporean building with a bunch of children? What did Christine do after losing thousands of fanny packs at a national conference? Fasten your seatbelts because we're talking all things work travel, and we don't hold back. From Tokyo to Stockholm, here's what we cover in this episode: Best and worst work travel experiences. What we do to stay sane on the road. Our travel must-packs. Follow House of Content on TikTok , Youtube , and Instagram ....
Nov 30, 2023•41 min
We're back for an express recap to discuss stories that have been making headlines in the creator economy lately, and what we think they mean for creators and brands, and culture overall. Here's what we cover in this episode: - The Met Gala theme for 2024, what we think about TikTok being the main sponsor, and our predictions on who's going to walk the steps - The reign of Alex Cooper, her Unwell network and tour, and why podcasting and live tours are so popular right now - Finally, we ask ourse...
Nov 16, 2023•28 min
From emotional support pumpkins to Q4 advertising madness, and best and worst purchases, this catchup with the co-hosts unpacks what's been happening in NYC and Los Angeles lately. We also recap the genesis of how this podcast came to be, and why you should also slide into people's DMs on LinkedIn. Follow House of Content on TikTok , Youtube , and Instagram ....
Nov 09, 2023•36 min
Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on content, creators are now leveraging their engaged communities to launch companies and products of their own, turning their influence into something much larger than logos alone. It isn't easy to build a business even if you have a built-in audience. Looking at celebrity-founded companies and the rise and fall of DTC, there are many pitfalls to look out...
Nov 02, 2023•36 min
We love talking money, especially when it comes to dissecting social platforms like TikTok prompting the rise of Finfluencers. From saving money to investing or tackling debt, what used to be a taboo subject is now something audiences openly share their experiences. Is #Moneytok tackling financial illiteracy one viral video or at a time or is it a vessel for spreading dangerous misinformation? In this episode, we dive into the good, bad, and the ugly of financial content, share our own attitudes...
Oct 26, 2023•46 min
What do content creators and brand marketers have in common? Both are constantly looking for ways to optimize their routines, content, and processes to work and live better. With more channels and more pressure to stay up to date, we’re seeing a shift to routines, tools, apps and methodologies that help people optimize their personal and professional lives. In this episode, we discuss how we’re optimizing our lives, content and beyond to keep up with the pace of social. Here’s what we cover: Hab...
Oct 19, 2023•35 min
Cindy Gallop said it best, just #SayYourAge. Sometimes, it's not so simple when your industry (in this case, advertising) celebrates youth at every turn. That's why it's more important than ever to recognize ageism, both internalized and cultural, to move past the notions and beliefs we have. So buckle up, it's going to be a long one. We could keep talking about ageism in marketing, business, content, and social media all season long. Join us as we debate: Aging and anti-aging: from products to ...
Oct 05, 2023•46 min
In a peek behind the curtains, we get together for a more informal (cue: chaotic) chat about how the start of Fall has been for us in Los Angeles and New York City. While summarizing this sprawling conversation would take a village - or at least ChatGPT - we cover everything from career intentions, goals for the next few months, the circus, and wild bisons (you read that one right). We also get real about moving abroad and what drove us to the US, and what qualities you need to have to make it h...
Sep 28, 2023•38 min
In the first ever House Guest edition of the show, we bring on the ingenue and multi-hyphenate Carrie Berk to discuss her solo debut, My Real-Life Rom-Com . With millions of followers on social media, Carrie has been navigating influencer fame since blowing up in the pandemic. Now, she's coming out with a book about her experiences dating during her tween and young adult years. And yes, she was indeed named after the iconic Carrie Bradshaw. Here's what we discuss: Carrie's journey on social Tour...
Sep 21, 2023•35 min
Everyone and their CMO is chasing virality on social media. It seems we still collectively reside in the early 2010s mindset of “ If the content’s good enough, it can and will reach millions” . However, between shifting algorithms, pay-to-play platforms, and rising competition, dominating cultural zeitgeist means you have to invest either money, resources, time, and sometimes, all three, to blow up. In this episode we ask ourselves: is dominating culture even possible without scale? Here’s what ...
Sep 14, 2023•34 min
Summer’s breezed by. The hosts of the show have been busy traveling for work and leisure (hello Hawaii, Cannes Lions, Finland, and South of France). It’s also been a busy season in the world of content. From Barbie-mania to a plethora of seasonal trends, we’ve been tracking the world of social and what’s been burning up the For You Page. Tune in for a co-host catch up as we get ready to get personal going into season two. Here's what we discuss: Life and career updates Life after layoffs Shifts ...
Sep 07, 2023•49 min
Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok. In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it. Tune in to learn about: How dupe culture shapes consumer behavior Best and worst brand reactions What we predict will happen to dupes in the future There's no dupe to following this show so be sure to...
Jun 01, 2023•35 min
Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators. Where is the creator economy heading to as a whole in 2023? Here's what we discuss: Who gets to be called a creator and why the definition is not what you might think What we are looking for in creators when working in advertising Our predictions on what will ...
May 25, 2023•39 min
Emma Chamberlain went from a YouTuber to a Met Gala Host. TikTokers like Remi Bader are launching their own clothing lines. It’s no secret that social media is a career-maker to the scale that we've never seen before. Nowadays, practically anyone can grab an iPhone and carve out a career on social media, but what does it truly take to succeed in this realm? Furthermore, what lessons can we glean from those who have transformed their social hustles into thriving businesses and personal brands? Th...
May 18, 2023•32 min
TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content? In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving the...
May 11, 2023•36 min
What’s behind our collective obsession with vlogs and Day in the Life videos? Are we all just nosy to a fault? Or, is it a counter-trend that's risen against glossy entertainment and fake content? In this episode, we’ll throwback to the beginning of the vlog era and uncover why the format has re-emerged in 2023. We’ll unpack what all the best ‘day in the life’ videos have in common, and talk about the downsides of making them (read: like getting fired). Whether you’re a regular vlogger or a just...
May 04, 2023•40 min
Is going viral an art you can master or just the luck of the draw? Is it true that TikTok has a heating button to decide who goes viral and doesn’t? When platforms mature and evolve to pay to play, can creators and brands go viral anymore? In this episode, we’ll share our thoughts on the topic, debating strategies for growth. We’ll share actionable tips we’ve discovered through trial and error as creators and brand marketers. Whether you’re a creator feeling stuck with views or a brand just star...
Apr 26, 2023•42 min
Mermaid Core, Vanilla Girl Aesthetic, Coastal Cowgirl, the list goes on. In this episode, we break down the anatomy of a social media aesthetic and how it relates to brands and creators. Tune in to learn about: Aesthetics the hosts are currently inspired by The problem with the Clean Girl Aesthetic How advertisers can leverage aesthetics, cores, and eras in their content Liking the episodes? Give us five stars, pen a little review, and find us on all the socials @itshouseofcontent. Follow House ...
Apr 20, 2023•31 min
Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of. In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands. Listen to learn how: Brands can mitigate the risks associated with deinfluencing Transp...
Apr 13, 2023•33 min
What makes a viral trend go viral? How can brands and creators stay current in the fast-moving world of social media? This is House of Content, a weekly show at the intersection of culture, brands, and creators. Hosted by three advertising creatives living in New York and Los Angeles, this is the podcast version of the For You Page. So walk on in. The door’s always open. The podcast is hosted by: Janni Widerholm Christine Goos Melissa Kontu Follow House of Content on TikTok , Youtube , and Insta...
Apr 05, 2023•30 sec
