Talk of the House: Deinfluencing
Apr 13, 2023•33 min
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Episode description
Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of.
In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands.
Listen to learn how:
- Brands can mitigate the risks associated with deinfluencing
- Transparency and authentic relationships with influencers are key, as well as collaborating with brand fans for user-generated content
- Brands must understand that their products may not be for everyone and own that fact.
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