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HighLevel Spotlight Sessions

Go HighLevelwww.gohighlevel.com
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing. The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
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Episodes

Website Accessibility For Everyone With Bet Hannon

In this Spotlight Session, we talk with Bet Hannon, Founder & CEO of Accessicart, a services agency that focuses on web accessibility and eCommerce Topics we discuss: 💥 The surprising number of people who need better website access 💥 How can agencies "sell" accessibility -- that is, get clients to be willing to include it or to even care about it? 💥 How can agencies get help with accessibility, and what does that look like? 💥 And more! With just a one-hour assessment they can generate 3-...

Jan 13, 202340 min

Know The True Value Of Every Lead With Keith Perhac

In this Spotlight Session, we talk with Keith Perhac, Founder & CEO of Segmetrics, a middle-of-funnel business analytics tool! We discuss things like: 💥Optimizing for Middle of Funnel - Nurture sequences and recurring revenue being so much more valuable than top-of-funnel acquisition. 💥Skipping the KPIs - How KPIs gloss over improvements in your funnel. Instead, you should focus on Outliers. 💥Marketing as Psychology - Understanding WHY people convert (or don't) through your funnel. 💥And ...

Jan 05, 202352 min

Turning Bounced Traffic Into Quality Leads With Roy Harmon

In this Spotlight Session, we talk with Roy Harmon, CMO of LeadPost, a website visitor identification platform that helps businesses turn more visitors into leads! We discuss things like: 💥 What is website visitor identification 💥 How can you boost conversions on your website with a simple line of code 💥 Find out who is visiting your site without them having to fill out a form 💥 The HL Integration, how it works & more! If your agency would like their help to win more clients visit http:/...

Jan 03, 202321 min

From Solopreneur To 8-Figure Business Owner with Aleric Heck

In this Spotlight Session, we talk with Aleric Heck, Founder & CEO of Ad Outreach, The #1 Authority For Attracting Clients Through YouTube Ads & Video Marketing We discuss things like: 💥How Aleric grew his business over 6,052% in the last 3 years 💥His Advanced 3D Targeting YouTube Ads Strategy that generated over $200+ million for his clients 💥How to pinpoint your potential customers on YouTube 💥And More! Visit https://adoutreach.com/gift to access the resources you need to dive deep...

Dec 22, 202250 min

Selling Creativity With Russ Perry

In this Spotlight Session, we talk with Russ Perry, Founder, Creator, & CEO of Design Pickle. They offer flat-rate graphic design plus a creative management platform at a crazy-affordable price! We discuss things like: 💥 “Selling Creativity" - why is that a good idea? 💥 What are the keys to pulling it off? 💥 Tips on selling - Thrive in the unsexy side of design 💥 How does Design Pickle as a platform help with all of this? Sign up for Design Pickle services here https://designpickle.com/...

Dec 21, 202248 min

Design, Organize & Automate Everything with Dean Maree

In this Spotlight Session, we talk with Dean Maree, Product Marketer at Make, a visual platform to design, build, and automate anything! We discuss things like: 🕹️ How "Make" lets you build like a gamer! 💥 The impact Make can have on businesses and individuals. 💪 The power of the HighLevel integration. 👏 And more! Our friends at Make have a special gift for the HighLevel audience. It's three months of Make's Pro plan with 10,000 ops (this promo link is valid until December 31, 2023)! Sign up...

Dec 14, 202225 min

Top WordPress Talent To Scale Your Agency With Emily Hunkler

In this Spotlight Session, we talk with Emily Hunkler, COO of GoWP, a business that helps agencies scale through their WordPress services! We discuss things like: 👩🏻‍💻 Why finding the right web developer is critical for your agency 👨‍💻 Best practices for your development team 🧑🏾‍💻 How GoWP can help any agency scale faster and more efficiently 💥 And more Visit GoWP's Dedicated Pros @ https://gowp.com/ - Highly vetted freelance developers are ready to join your team today!...

Dec 06, 202220 min

Content Optimization In An AI World With Rachel Hernandez

In this Spotlight Session we talk with Rachel Hernandez, Director of Brand Strategy at The Hoth - an SEO & digital marketing company that works with biz of all sizes and also offers white-label services We discuss things like: ✍️ The role AI plays in content production and optimization ✍️ How the content creator and AI can work together for the best results ✍️ AI and SEO in today's digital world ✍️ And more! Book A free HOTH consultation and let them help you with your content strategy! 👉 h...

Dec 01, 202248 min

Optimize Your Operations & GROW With Hassan Bash

In this Spotlight Session, we talk with Hassan Bash, Founder of Bash Revenue, which helps entrepreneurs & agencies with their operations! We discuss: 💥 What so many “ADD” agency owners need to help them achieve their goals 💥 What are the most common mistakes/areas of improvement agency owners are making today? 💥 What are some of the unique opportunities for agencies outside of the US? 💥 And more! Go to hassanbash.com and register for their upcoming workshop on December 10th! It's a great...

Nov 29, 202232 min

Cut Churn With Automated GHL Reporting With Kieren O'Brien

In this Spotlight Session, we talk with Kieren O’Brien, Founder of Shop Accelerator, one of the first 50 HL customers! We discuss: 💥Why it’s important to be your client’s “specialist” 💥The best tool for GHL marketers to keep a pulse on their client results at scale. 💥How automated reporting helps combat churn 💥And more! Get your FREE Agency Reporting trial here 👉https://app.agencyreporting.com/auth/register

Nov 22, 202224 min

Hassle-Free 1 Link Onboarding With Johannes Radig

In this Spotlight Session, we talk with Johannes Radig, Co-Founder of Leadsie, a platform that makes it easy for agencies to get access to their client accounts. What we discuss: 💥 The problem of getting access and how to solve it 💥 The value of smooth onboarding for client retention & more 💥 How to use GHL in conjunction with Leadsie to automate onboarding Start getting access to your client accounts by sending them 1 link 👉 http://www.leadsie.com...

Nov 18, 202219 min

Boost Your Social Media Engagement With Andrew Neumann

In this Spotlight Session, we talk with Andrew Neumann, Creator of ELMessenger Pro - an organic marketer's extension that helps automate outreach, organization, and engagement on Facebook What we discuss: 💥 How to increase your engagement on social media. 💥 How to use Facebook without spending your money on ads targeting higher-quality leads. 💥 How to supercharge your HighLevel account with this powerful extension 💥 And more! Connect your account to their organic lead generating software “EL...

Nov 16, 202245 min

AI-Powered SEO With Natalie Luneva

In this Spotlight Session, we talk with Natalie Luneva, Co-founder of Outranking.io - an AI-powered content platform that helps deliver better SEO results and a higher content ROI. We discuss things like: 💥 How and why Outranking.io exists 💥 How AI works to create optimized content 💥 How Outranking.io can help agencies introduce and scale content services 💥 And more! Schedule a demo for your agency at 👉 https://calendly.com/outranking/...

Nov 04, 202224 min

How To Scale Your Web Design Agency With Adam Mclaughlin

In this Spotlight Session, we talk with Adam Mclaughlin, creator of buildthatagency.com, a set of training tools to help web designers create recurring income! We discuss things like: 💥 How to choose a target industry 💥 Selling Websites as a monthly service 💥 Leveraging the power of templates to grow monthly recurring revenue 💥 And more! Get everything you need to grow your web design agency at 👉 BuildThatAgency.com

Oct 20, 202239 min

Level Up your LinkedIn With Kevin Marcus Miller

In this Spotlight Session, we talk with Kevin Marcus Miller, founder and CEO of All Approach. They specialize in helping teams and leaders to build profitable brands on LinkedIn. We discuss things like: 💥 A Good LinkedIn Profile vs A Great LinkedIn Profile 💥 Good LinkedIn Outreach vs Great LinkedIn Outreach 💥 How To Know If Your Niche Is Right For LinkedIn 💥 And More! Ready to turn heads and increase your sales on LinkedIn? Upgrade to a luxury LinkedIn profile by visiting allapproach.com...

Oct 13, 202233 min

Internet Marketing Sucks With Billy Gene

In this Spotlight Session, we interview Billy Gene of "Billy Gene Is Marketing." Billy drops some serious insights and wisdom regarding the infamous internet marketing world. You'll learn: 💾 How internet marketing started & how it evolved 💻 What It takes to market effectively in today's digital world 🦾 Using HighLevel to bring immediate value & scale your agency 📱Where the marketing world is today (TikTok, Instagram, etc.) Billy is a keynote speaker at the LevelUp Summit this October...

Oct 06, 202219 min

Edutaining Videos That Go Viral With Joey Yak

In this “Edutaining” Spotlight Session, we talk with Joey Yak, founder of Yak Agency. Joey provides viral video content to help businesses dominate in their industry! You’ll learn some insights into how to make the most of your video content, including: 🐟 How to stop catfishing your clients! 🤪 How to stop taking yourself so seriously (use humor) 🥃 How to stop marketing like the guy at the bar! Sample videos: The LevelUp Summit 👉https://bit.ly/3r10nNAThriller Video 👉 https://bit.ly/3E5O8Yb D...

Oct 03, 20221 hr 23 min

Driving Leads Into HighLevel With Matt Foley & Walt Bayliss

In this Spotlight Session, we talk with Matt Foley & Walt Bayliss, creators of a white label lead gen suite that helps attract more clients by offering the very thing they need, leads, integrated directly into their GHL dashboard! What we discuss 💥 An overview of the software and how it works with HighLevel 💥 How you can price the software for profit 💥 The new opportunities for agencies & their clients! Want to know the secret tool they used to get 180 GHL clients in 6 months? Visit t...

Sep 28, 202232 min

The Instagram Impact With Elise Darma

In this Spotlight Session, we talk with Elise Darma, an Instagram expert, and educator for businesses of all sizes. What we discuss: 💥 How to use social videos to reach more customers (no dancing required); 💥 The rinse-and-repeat system Elise uses that has resulted in 8.5 million views and over $260,000 in profit. 💥 How HighLevel coupled with Elise’s services can give agencies and their clients an amazing tool for social media success Special Offer: Take 50% Off Your First Month of On Video a...

Sep 23, 202239 min

Attacking Ad Fraud With Richard Kahn

In this Spotlight Session, we talk with Richard K. Kahn, CEO & Co-Founder of Anura, the world’s most accurate fraud solution. Anura protects your web assets by eliminating bots, malware, and human fraud, ensuring your content is seen by real people. We discuss things like: ☠️How fraudulent traffic is robbing you of your ad dollars ☠️The signs of fraud ☠️What you can do about it Visit https://www.anura.io/ and get a free trial to scan their website for fraud to see how much of an issue it is ...

Sep 16, 202219 min

Conversations That Create More Clients With Maddy Martin

In this Spotlight Session, we talk with Maddy Martin, VP of Marketing at Smith.ai, a 24/7 customer engagement platform. They are currently helping a few thousand businesses with their reception outreach. You’ll learn: 💥 Why outsourcing and automation are critical for SMBs in 2022 and beyond 💥 How to improve lead response times WITHOUT ruining staff productivity 💥 5 ways to boost marketing ROI with 24/7 live agents & AI 💥 How to use Smith.ai and HighLevel together Schedule a free consulta...

Sep 08, 202238 min

Bad-Ass Branding With Steve Sims

In this Spotlight Session, we talk with Steve Sims (The Real Life Wizard of Oz). Steve is a man of many talents: Author, Creative Disruptor, Brand Designer, and much more! In this session we discuss “Branding”Topics include: 💥 Who your content “should” focus on 💥 The secret to stellar branding 💥 How referrals can boost your email campaign's effectiveness 💥 And so much more! Steve’s new book “Go For Stupid: The Art of Achieving Ridiculous Goals” is going to be released Oct 18th! To get on the...

Aug 30, 202237 min

The TikTok Advertising Revolution With Maxwell Finn

In this Spotlight Session, we talk to Maxwell Finn, President of Unicorn Innovations and creator of TikTok Insiders. He’s worked with 10s of thousands of businesses of agencies, helping them 3X the profitability of their TikTok advertising. We discuss things like: 💥 The landscape of social media advertising 💥 Why agencies need to level up their TikTok IQ 💥 How to make the best content for TikTok 💥 The fun opportunity agencies need to take advantage of ASAP. Join TikTok Insiders! The only Tik...

Aug 26, 202243 min

High-Performing Facebook Ads With Sam Carlson

In this "Live & Together" Spotlight Session, we talk again with Sam Carlson of UpHex. With UpHex, your Go HighLevel agency can run high-performing Facebook ads in seconds while empowering your clients to launch campaigns themselves in just a few clicks. Zero Ads Manager experience required. We discuss things like: 💥 How UpHex helps HighLevel SaaSpreneurs 💥 How automation boosts your ad performance 💥 How you can macro-optimize your campaigns 💥 And more! Get your 14-day free trial of Up He...

Aug 19, 202231 min

How To HighLevel Like A Rockstar With Matt Deseno

In this Spotlight Session, we talk again with SaaS Superstar Matt Deseno. Matt is also the creator of HL Pro Tools, a resource center for HighLevel add-ons, including The Official SaaS Snapshot! We discuss things like: 💥How Matt and his team hired and trained over 40 US-based HighLevelers in the last year. 💥How to master HighLevel in only 28 days 💥The three core things you need to build a high-performing remote team 💥And more! Get Unlimited white label support @ hlprotools.com...

Aug 16, 202232 min

Marketing Systems For Marketers With Sarah Nay

In this Spotlight Session, we talk Sara Nay, COO at Duct Tape Marketing, marketing strategy experts who have worked with thousands of marketing agencies as well as businesses of all sizes. We discuss topics like: 💥 How to identify your key marketing systems as an agency 💥 The “Contractor Model” and why it is so profitable 💥 Defining your core marketing packages (that evolve with your client's needs) 💥 The WIN: Getting referrals from “qualified leads” If you are an agency or business, you can...

Aug 11, 202236 min

Predictable Agency Profitability With Marcel Petitpas

In this Spotlight Session, we talk with Marcel Petitpas, Co-founder & CEO of Parakeeto, a service firm that helps agencies measure & improve their profitability. We discuss things like: 💲The Agency Pricing Quadrant 💲Successful billing models 💲How to determine hourly vs. flat fee pricing 💲How and when to apply value-based pricing 💲And more! Access their Free Agency Profit Toolkit loaded with training videos, templates, cheatsheets and guides to help agencies measure their most import...

Aug 04, 202241 min

Better Bookkeeping For Agencies With Nathan Hirsch

In this Spotlight Session we talk with Nathan Hirsch, a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Topics we cover: 💥 Should entrepreneurs be doing their own books? 💥 When is the right time for them to pass it off to someone else? 💥 What financials are the most important to know and follow ...

Aug 02, 202251 sec

Effective Video Marketing Strategy With Uzair Kharawala

In this Spotlight Session, we talk with Uzair Kharawala, Co-founder of SF Digital - a team of talented and experienced creatives producing premium-quality images, videos, and websites along with effective marketing strategies. We discuss things like: 🎬 Getting started with video marketing & ads 🎬 How to create a sales funnel for your video marketing 🦾 How to manage them using GHL 💥 Bonus: Tools for creation and editing video If you would like to learn more about Google & YouTube Ads ...

Jul 26, 202237 min

Keeping Clients Happy & Agency Owners Focused With Taylor McMaster

In this Spotlight Session we talk with Taylor McMaster founder of DOT & Company. She and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services. We discuss things like: 💥 What to look for in an account manager 💥 How to determine communication frequency 💥 Tips to improve account management 💥 What is the “Daily Pulse” and why it is so crucial for client satisfaction To ...

Jul 21, 202224 min
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