On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed. Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content. Furthermore, Joe outlines the creative framework he uses to brainstorm and create...
Dec 15, 2021•51 min
On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing. This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries. In the second part of the show, Zach interviews Callie Goodwin from Columbia ...
Dec 15, 2021•1 hr 26 min
On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving. In March of 2009, Erin became an admissions counselor at The Parson’s School of Design, which is a part of The New School in New York City. Over the course of a decade, Erin worked her way up to the role of Associate...
Dec 09, 2021•1 hr 5 min•Ep. 113
On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money. Most enrollment marketers are at least somewhat familiar with predictive analytics as it relates to deciding which names to buy for a student search campaign, but there is so much more to predictive. Discover how schools are usin...
Dec 02, 2021•55 min•Ep. 112
One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use or personalization tokens, but actually communicate to prospects where, when, and how they wish to be engaged. On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow. As always, you can expect decent storyt...
Nov 30, 2021•51 min
On this week’s episode of The Enrollify Podcast, we feature the first episode in Enrollify’s mini series on “My Career in Higher Education.” Janice Cheng-McConnell is the Assistant Director of Graduate Enrollment Communications at Syracuse University. Janice started working in higher ed as a fry cook in the dining hall of her alma mater, Binghamton University. Since then, she has worked at state schools, community colleges, and larger private schools, and as such, has a diverse perspective on ho...
Nov 18, 2021•42 min•Ep. 111
On this episode of Signals, Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s TikTok account. Paige shares detailed insight into what does and doesn’t work on the platform, who should be (and shouldn’t be) creating content on your TikTok account, and how to increase your chances of going viral. Stream a fun dialogue filled with campaign ideas, expert tips and tricks, and examples of the colleges and universities that are early ad...
Nov 17, 2021•1 hr
It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students. Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagra...
Nov 17, 2021•48 min
Higher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where schools spend their media budgets and where current high school students spend their time. On the pilot episode of Signals, Matt Diteljan, Co-Founder and CEO of Glacier, and our own Zach Busekrus from Enrollify, sit down for an educational conversation about where high school students actually spend their time online. The duo offer creative ideas for h...
Nov 17, 2021•1 hr 5 min
On this week’s episode of The Enrollify Podcast, we feature a recent conversation between Eric Stoller and Cliff Holekamp that was originally published on the In Your Element podcast — a sister show to The Enrollify Podcast. This fast-paced dialogue drops listeners into a compelling conversation about higher education. In Your Element asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education. Cliff Holekamp is the Cofounde...
Nov 11, 2021•38 min•Ep. 110
Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional undergraduate student population. As such, graduate enrollment management teams tend to be under-resourced when it comes to time, money, and talent. But tides could be shifting as fewer students are going to college and as schools across the country are still recovering from losing significant revenue due to the pandemic. In this episode of The Enr...
Nov 04, 2021•56 min•Ep. 109
Stream a dynamic conversation between Mickey and Zach on how enrollment managers can rethink their approach to virtual student recruitment in tandem with a more traditional approach. The duo unpacks how to create content that builds trust throughout a student’s journey from prospect to deposit and how to optimize communications that align with how students find, navigate, and digest information. Also — walk away with tips and tricks for how to make your school’s Error 404 page more dynamic! Lear...
Oct 29, 2021•49 min
On the pilot episode of Chat’s What (S)he Said, Nicole and Zach take a deep dive into the should do’s and please don’ts of how to have productive recruitment conversations with Gen Z. Zach shares a couple of stories of how his siblings (Gen Z-ers) navigate, consume, and share information, and Nicole offers several frameworks for how admissions counselors and higher ed marketers can think about attracting, engaging, and delighting prospective students in a way that not only stands out, but helps ...
Oct 28, 2021•53 min
On this week’s episode of Fanatical Fridays, Zach and Mickey pontificate about what the future of prospect engagement and the admissions team will look like at colleges and universities across the country. The duo discusses the power of two way engagement and what it means for how enrollment teams operate both strategically and functionally. Learn more about this episode and about our sponsors in our show notes . - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/malloryw...
Oct 22, 2021•32 min
There are a lot of opinions out there about what the future of higher education should look like, but what do students actually think? After speaking with undergraduate students from across New England about what the future might have in store for collegiate education, Zach sat down with Julia Wheeler, a graduate student at Roger Williams University, to brainstorm what the future of graduate education should look like. Discover Julia’s thoughts on how schools can better prepare students for grad...
Oct 21, 2021•21 min•Ep. 108
Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The Enrollify Podcast, Zach sits down with Paige Steffy, a Customer Success Manager at Unibuddy, to discuss what the future holds for digital events. They discuss ideas for how to approach event marketing in unique and differentiated ways, how to structure and title your events to stand out in a sea of virtual offerings, and what enrollment marketers can ...
Oct 14, 2021•46 min•Ep. 107
Zach and Mickey discuss how admissions and marketing professionals should intentionally approach professional development opportunities. How should you decide what sessions to attend at your association’s event? What balance should you strike between tactical and inspirational content? Unlock Mickey’s hacks on how to make the most out of every conference and virtual event in this week’s episode of Fanatical Fridays. Learn more about this episode and about our sponsors in our show notes . - - - -...
Oct 08, 2021•37 min
Marcus Hanscom is an incredible thinker with progressive insights about the future of graduate education and graduate student recruitment. On Enrollify’s recent Podcast Roadshow around New England, Zach sat down with Marcus to discuss the future of graduate enrollment management. Marcus talked a lot about incentive alignment. Graduate education needs to be more agile, advanced degrees that meet the continually changing demands of today’s market need to be spun up quickly, but, in order to do so,...
Oct 07, 2021•45 min•Ep. 106
The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest. Mallory posits that virtual events,...
Sep 30, 2021•55 min•Ep. 105
During one of the most tumultuous seasons in the life of higher education, Southern New Hampshire University (SNHU) cut their campus tuition in half — and claimed that students could still get the same high-quality education and campus experience, at a radically more affordable price. On this week’s episode, we talk with Tim Whittum, Associate Vice President of Enrollment Management at SNHU, about the radical ways in which the university is rethinking the modality and flexibility of higher educa...
Sep 23, 2021•43 min•Ep. 104
Zach and Mickey debrief after The Enrollify Podcast Roadshow and riff on ideas about how the freshman year should be reimagined. Should students be required to enter college as “undecided”? Should the core curriculum include content on “how to manage a budget”, “understanding your personality test”, “possible career pathways for people like you”, etc? Students might have an idea of what they want, but they don’t always know how to get there…what if freshman year was hyper-focused on helping stud...
Sep 17, 2021•38 min
Experiential learning has become such a buzzword in higher ed. I don’t know a single school that doesn’t tout their “experiential approach” to learning. And yet, so many students graduate underprepared for the workforce. In this episode, Dr. Neil Niman, a faculty member at University of New Hampshire’s College of Business and Economics joins Zach for a progressive conversation on the future of coursework, course modality, and experiential learning. Learn all about the Business in Practice (BiP) ...
Sep 16, 2021•47 min•Ep. 103
How do you evaluate your on-page SEO game? How do you optimize your website pages to increase their rankings for one or more targeted keywords? Learn a simple framework for how to dissect top ranking pages to boost your page on SERPs. Also — The Enrollify Podcast is heading out on the road! Next week we will be interviewing students, VPs, and CMOs on the topic of “The Future of Higher Ed: What Students Actually Want, What the World Needs, and How to Design a Sustainable Experience That Achieves ...
Sep 02, 2021•22 min•Ep. 102
On this week’s episode of Fanatical Fridays, Mickey outlines a framework he uses to help enrollment managers evaluate the strategies and tactics that worked best to recruit this year’s class (and the ones that that didn’t work at all), in order to craft a more sustainable recruitment plan for the next recruitment cycle. Learn more about this episode and about our sponsors in our show notes . - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitte...
Aug 27, 2021•30 min
Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies. And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing. On this week's epis...
Aug 26, 2021•36 min•Ep. 101
Join Zach and Mickey for a conversation around the do’s, don’ts, and really don’ts of hiring in and around higher ed right now. Mickey fleshes out a favorite framework he uses to help schools hire for the right roles from Jack Welch, former CEO of General Electric. Zach riffs on why organizations need to do a better job of paving other pathways to financial and influential success outside of the path to leadership. Learn more about this episode and about our sponsors in our show notes . - - - - ...
Aug 20, 2021•40 min
Welcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options. Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first col...
Aug 19, 2021•1 hr 16 min•Ep. 100
Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple. But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer. On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, t...
Aug 12, 2021•51 min•Ep. 99
On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed marketers and admissions professionals should adopt conversational marketing and admissions frameworks to their student recruitment mix. Tune into this episode to learn the following: What conversational marketing means in higher ed student recruitment Successful frameworks for how to implement conversational marketing and admissions strategies at you...
Aug 06, 2021•38 min
Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated. On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in paral...
Aug 05, 2021•47 min•Ep. 98
