NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand, to talk about what’s big in the GEM world as evidenced through the conference. From in-person community to enrollment/marketing technology [and even a little Tom Brady], Jack and Jamie discuss key takeaways from the 2022 GEM summit! There’s ...
May 12, 2022•37 min•Ep. 122
How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI. Furthermore, Terry unpacks the KPIs that Higher Ed CMOs should be held accountable to, she discusses who from leadership should be involved in marketing goal setting, and she offers a couple of unique frameworks for how to think ...
May 11, 2022•32 min
On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions: What’s one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2? What’s a bad behavior you fell into in Q1 that you want to break in Q2? What is something you changed your mind about in Q1? What are you most excited about in Q2? Fanatical Fridays is brought to you by Enrollify . Enrollify is whe...
May 06, 2022•47 min
What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution? In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on the cutting edge of digital marketing, discover the changes in consumer preferences that she believes w...
May 04, 2022•30 min
There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education. As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggestions for how to inspire buy-in from various constituencies. Terry also points to specific examples of s...
Apr 27, 2022•27 min
Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose. In Episode 4 of the How to Market a University Podcast series, Terry advises what an institution should do once it has completed the market research and it knows who it is, unders...
Apr 20, 2022•28 min
In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley. After 2008, Adam decided it was time to do something different - turns out he just wasn't all that passionate about advising folks on how to increase the performance of their portfolios. So, Adam went and got a master's degree in education and became a teacher. And it was during this chapter of his life whe...
Apr 19, 2022•48 min
Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift. Terry walks listeners through an experiment that she has run many times to help remind institution leaders of the importance of market research as a starting point for higher ed branding and marketing, and shares a list of do’s and don’ts in order t...
Apr 13, 2022•32 min
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. Welcome to Episode 3 Collective Enrollment — a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify . In episode three of Collective Enrollment, you’ll meet Kevin Huang and Maggie Jordan. ...
Apr 12, 2022•55 min
More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University . Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University. At a time of declinin...
Apr 06, 2022•29 min
About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix. We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by...
Apr 05, 2022•49 min
On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings. Mickey pulls a couple of frameworks he uses from Patrick Lencioni’s book, Death by Meeting , and Zach shares a few lessons he’s learned about the best (and worst) ways to facilitate group brainstorms. Fanatical Fridays is brought to you by Enrollify . Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gi...
Apr 01, 2022•41 min
On this episode of Chat’s What She Said , Nicole and Zach unpack how best to build a chatbot for higher ed. The duo shares stories about the best and worst experiences they’ve had with chatbots, frameworks for how to think through whether or not you need a chatbot, and ideas for how to build a memorable brand around your chatbot. Chat’s What She Said is a special podcast series and collaboration between Enrollify and Mongoose . Each month, tune in for fresh ideas for communication strategies and...
Mar 31, 2022•39 min
About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University . Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University. At a time of declining pub...
Mar 30, 2022•34 min
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. About the Series: In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix. We’ll explo...
Mar 29, 2022•54 min
On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions. The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the h...
Mar 18, 2022•38 min
On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org . Learn more abo...
Mar 17, 2022•45 min
On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey. Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and off...
Mar 11, 2022•34 min
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a q...
Mar 03, 2022•56 min
On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like: Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed ma...
Feb 24, 2022•1 hr 3 min
This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters. Before joining Morning Brew, Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a b...
Feb 17, 2022•54 min•Ep. 121
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve th...
Feb 10, 2022•49 min•Ep. 120
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. In just a moment, you’ll meet Kavitta Ghai Co-Founder of Nectir , an edtech startup that brings Slack-like workspaces into every college and university classroom. Kavitta was pretty much born an entrepreneur…her very first hustle was in elementary school when she start...
Feb 03, 2022•1 hr 5 min•Ep. 119
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRMprov . CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Glea...
Jan 27, 2022•46 min•Ep. 118
Zach ( @zboozee ) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging. Enrollify is higher ed's one-stop-shop for admissions and marketing educational resources. It's where higher ed marketers co...
Jan 20, 2022•16 min•Ep. 117
On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify. Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and o...
Jan 13, 2022•40 min•Ep. 116
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions: What’s one higher ed market...
Jan 06, 2022•1 hr 8 min•Ep. 115
On this episode of Chat’s What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user experience. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there’s something for everyone in this high-energy, fast-paced episode. Learn more about this episode in our show notes . - - - - Connect With Our Host: Mallo...
Dec 28, 2021•48 min
On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg. After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago. Tune in to hear the story behind how Kathleen decided t...
Dec 16, 2021•51 min•Ep. 114
On this episode of Signals, Zach sits down with Hannah Donahue and Kemal Warouw, who are senior marketing students at the University of New Hampshire that have both secured jobs at HubSpot after graduation. Zach has interviewed more than a hundred marketers and admissions professionals over the last year about how to attract Gen Z, but this is the first podcast where he interviews not one, but TWO real-life Gen-Zers. In addition to their studies, Hannah and Kemal lead Voice Z Digital, which is a...
Dec 15, 2021•1 hr 18 min
