The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year! On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall: Where are the keyword gaps in your competitor’s SEO strategy? How can you make your content more searcha...
Jul 29, 2021•20 min•Ep. 97
On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and university websites. Zach outlines a helpful framework for how to think about, audit, and augment the experience your website offers to mirror the experience of being on campus. Furthermore, Zach shares predictions for what the future of college and university website experiences will offer. These predictions include: Search will not be ancillary to na...
Jul 23, 2021•43 min
This special segment is the fourth and final part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here , part two, the State of Content Marketing in Graduate Enrollment Management here , or part three, the State of Email Marketing here . Tune in for insight...
Jul 22, 2021•35 min•Ep. 96
Zach is out at a leadership retreat this week, so we’re featuring our most recent Starter Stories episode on the pod! Get ready to meet Elizabeth Johnson — Co-Founder and Chairman at SimpsonScarborough, one of the leading market research, branding, and design firms serving higher education today. In her senior year of high school, Elizabeth thought she’d go and study psychology in college. But, after a conversation with her father who was footing the bill, she learned that she had two different ...
Jul 15, 2021•1 hr 20 min•Ep. 96
In a recent Snapchat study , Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay. On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information. G...
Jul 09, 2021•50 min
This special segment is the third part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here , or part two, the State of Content Marketing in Graduate Enrollment Management here . Tune in for insights, data, and strategic recommendations for how to up your e...
Jul 08, 2021•28 min•Ep. 94
This special segment is the second part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here. To access the full benchmarks report, visit www.BeatTheBenchmarks.com ! More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report: The research...
Jul 01, 2021•34 min•Ep. 95
Guest co-host Jamie Gleason joins the discussion this week as Mickey breaks down his approaches to working prospective student pipelines. Mickey discusses three components to address the pipeline as the conversation gets intense quickly! From defining stages and substages, to high conversion moments, to prioritizing your daily and weekly engagement efforts, this episode dives deep. Tune in to hear the approaches Mickey has successfully applied to improve student conversions and increase enrollme...
Jun 25, 2021•39 min
This special segment is the first part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. Tune in for insights, data, and strategic recommendations for how to up your event email marketing game plan! To access the full benchmarks report, visit www.BeatTheBenchmarks.com ! More about benchmark data and the 2021 Enrollment Marketing Benchmarks Repor...
Jun 24, 2021•26 min•Ep. 92
On this week's episode of Fanatical Fridays, Zach and Mickey flesh out a tried and true framework for social media advertising that helps schools of all shapes and sizes generate quality leads (regardless of their media budget). Furthermore, Zach shares ideas for how enrollment marketers should diversify their marketing channels based on their average annual budget for media buys. Get ready for some specific, tactical tips to up your channel strategy game! Learn more about this episode and about...
Jun 18, 2021•43 min•Ep. 38
On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently conducted of high school juniors. A total of 7,129 juniors responded to the survey and expressed their hopes, dreams, and fears about their college search process in a (soon-to-be) post-pandemic world. Tune in for a fascinating discussion on what these survey results suggest about the future of higher ed marketing and student recruitment. Some note...
Jun 17, 2021•57 min•Ep. 91
In our first SUMMER SESSIONS☀️ episode, Mickey and Zach chat about the disruption in the higher ed industry ushered in by the pandemic and the unique challenges faced by various types of educational institutions. The hosts dive into the following questions: Is this the 'moment of truth' for schools who are facing massive enrollment declines? How do they become genuinely distinct, before going extinct? Why do enrollment marketers focus on huge virtual events, when there can be rich and engaging e...
Jun 11, 2021•45 min
In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success. While tides are shifting, there is still a lot of work that needs to be done in higher ed to associate brand and marketing impact with an institution's bottom line. On this week's episode, Zach sits down with Jason Simon — CEO of Simps...
Jun 10, 2021•49 min•Ep. 93
We're gearing up to launch a new, special segment of Fanatical Fridays called SUMMER SESSIONS. ☀️ Get ready for 6 episodes designed especially to teach you a new strategy and/or tactic that will help you become a better enrollment manager or higher ed marketer this summer. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network ...
Jun 04, 2021•9 min•Ep. 92
Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns. If a picture's worth a thousand words, a video must be worth a million?! 90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month. And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-...
Jun 03, 2021•42 min•Ep. 91
On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment. They discuss how higher ed institutions will evolve their offers and experiences and whether or not schools will become more specific with their audience targeting. That would be a shift from positioning themselves as a place for e...
May 27, 2021•50 min•Ep. 90
This week’s Fanatical Friday’s episode is the second part of an Enrollify Podcast two-part series ( catch the first episode here ). Zach Busekrus is joined by a special guest, Jamie Gleason, a 15-year enrollment management veteran (both on campus and in the ed-tech/enrollment marketing space). Anthony de Mello, a Jesuit priest and psychotherapist said that “We yearn for change, but cling to the familiar.” Those who have been in enrollment management for a long time get opportunities every year t...
May 21, 2021•31 min
In this week’s episode, Zach Busekrus welcomes Jamie Gleason (DD Agency’s VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific. In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old “what’s next in enrollment marketing” question. For instance, what would it look like to introduce a video-first communication flow (yes, instead of that old email comm flow you’ve been using). Is there a point in which ...
May 20, 2021•43 min•Ep. 89
A recent Pew Research Center report pegged YouTube as the most popular and fastest-growing social media platform, reaching 81% of US adults in 2021 — up from 73% in 2019. And Gen-Z? 90% of them watch one or more videos on the platform every month! But, enrollment professionals have struggled to effectively use YouTube for student recruitment — and it's time that changes. On this week's episode of Fanatical Fridays, Zach offers a crash course on YouTube advertising for enrollment marketers. Tune ...
May 14, 2021•30 min•Ep. 88
Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack? On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind — an education technology company focused on storytelling through personalized, one-to-one video. Zach and Kerry discuss how to rethink the student recruitment proce...
May 06, 2021•1 hr 19 min•Ep. 87
Zach and Mickey share practical ideas for the data points that enrollment managers should be leveraging to better personalize their communications to prospective students. Don't miss the debate on the value of personas at the end and a special announcement about a new series coming out this summer! Learn more about this episode and about our sponsors in our show notes . - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea A...
Apr 30, 2021•39 min•Ep. 86
TikTok advertising today is basically what Facebook Advertising was in 2014 — organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy? According to Enrollify subscribers, it's "because we aren't sure how to get started." Well, buckle up folks because on this week's episode, Zach shares detailed insight into why enrollment marketers should up the...
Apr 29, 2021•39 min•Ep. 85
In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space. Joseph dives into the following questions: What are the most important channels for enrollment marketers to be spending money in right now? Where should enrollment marketers spend time “building clout” online right now? Are there specific networks or channels you believe enrollment managers and higher ed market...
Apr 22, 2021•57 min•Ep. 84
Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him — even if they were sparse. Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be. Tune into this week's episode of The Enrollify Podcast for a conversation about marketing automation...and what schools wit...
Apr 15, 2021•51 min•Ep. 83
May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021. On this week's episode of Fanatical Fridays, Zach and Mickey riff on enrollment marketing strategies and tactics that will help admissions teams discern which applicants are worth continuing to market to (and which ones aren't!). Check out our show notes for more episode details and to learn about our sponsors. - - - - Connect With Our Host: Mallory Willsea ht...
Apr 09, 2021•33 min
CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software. Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate instit...
Apr 08, 2021•48 min•Ep. 82
We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand new shows, Starter Stories. Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In ...
Apr 01, 2021•49 min•Ep. 81
If you're a graduate enrollment manager, chances are you've run a LinkedIn Ad campaign before. But have you ever run a LinkedIn Video Ad campaign before? If so, were you left overwhelmed, underwhelmed, or perhaps just confused? If you answered "yes" to any of the above, then this week's episode of Fanatical Fridays is for you. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The High...
Mar 26, 2021•20 min
About the Interviewee: Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating the financial barriers that delay and derail college enrollment and completion. Amy is focused on helping colleges and universities deliver student financial success through automation, advising and analytics. Dedicated to improving staff efficiency and the student experience, Amy has spent her entire career optimizing the financial aid process while...
Mar 25, 2021•59 min•Ep. 80
What can enrollment managers do today to increase their chance of yielding the right class tomorrow? On this week's episode of Fanatical Fridays, Mickey shares a framework he uses to help enrollment teams think creatively about discerning whom to continue to nurture post-application and whom not to. Plus, stay tuned for a special announcement at the end of the show! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About...
Mar 19, 2021•33 min
