Fanatical Fridays Episode 37: Disruption in Higher Ed — Becoming Distinct Before Going Extinct

In our first SUMMER SESSIONS☀️ episode, Mickey and Zach chat about the disruption in the higher ed industry ushered in by the pandemic and the unique challenges faced by various types of educational institutions. 

The hosts dive into the following questions:

Is this the 'moment of truth' for schools who are facing massive enrollment declines? How do they become genuinely distinct, before going extinct?

Why do enrollment marketers focus on huge virtual events, when there can be rich and engaging events on a smaller scale?

When will there be a disruption of the application process? Will institutions ever rethink application deadlines, especially as they shift toward being test-optional?

Jump into this first episode for additional insights by Mickey and Zach. And stay tuned for five more episodes of this special segment designed to teach you a new strategy and/or tactic to help you become a better enrollment manager or higher ed marketer this summer.

Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register