People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place. On this week's solo-pod , Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last...
Mar 18, 2021•37 min•Ep. 79
Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value. On this week’s episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z — a generational cohort already more skeptical of higher education than Gen-Xers and Millennials. These two enrollm...
Mar 12, 2021•35 min
Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater. On this week's episode , Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing agency exclusively focused on higher education. Ian offers several thoughts and ideas around how a ...
Mar 11, 2021•58 min•Ep. 78
It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles innovation on the student recruitment front—especially when it comes to adding new channels to the mix. On this week's episode, Zach and Mickey discuss the significant growth in user activity and campaign performance that platforms like TikTok and Snapchat have seen over the last six months and speculate as to why less than 10% of higher ed marketers...
Mar 05, 2021•34 min
In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today. On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach for a conversation on the state of high school digital advertising. Among the myriad topics discussed...
Mar 04, 2021•51 min•Ep. 77
On this week's episode of Fanatical Fridays, Zach and Mickey talk about the new social audio app, Clubhouse, and what enrollment marketers should know about the platform. From there, these two higher ed nerds share ideas for how enrollment management teams can stand out in an ever-crowded sea of subpar communication flows. Tune in for a light, fun, and thought-provoking conversation. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/ma...
Feb 26, 2021•29 min
In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including: How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers? What parallels might exist for our audience of enrollment marketers working to attract and con...
Feb 25, 2021•48 min•Ep. 76
Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including: Hiring creators and developing original audio and video content Using video as a conversion tool and not just an asset for general brand awareness Leveraging SparkToro for insights on their target market before launching a stra...
Feb 18, 2021•19 min•Ep. 75
On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions. Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your program actually is? It's a growing trend among higher education institutions of all shapes and sizes. I...
Feb 12, 2021•37 min
In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic. More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest in order to survive. On this week's solo-pod episode, Zach talks about what colleges and universities need to do immediately if they want to still exist in the next 5-10 years. The key? It starts with ...
Feb 11, 2021•33 min•Ep. 74
On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make parallels between and predictions for what this might mean for the future of ed-tech and enrollment management teams. Oh, and we also talk about the finicky relationship higher ed has with software...and share some ideas for how savvy enrollment marketers might breakdown the technical silos that exist. - - - - Connect With Our Host: Mallory Willsea h...
Feb 05, 2021•41 min
Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience. On this week’s episode, we chat with Steve Schuetz, who has had quite a career in all things higher ed — from working as a director of financial aid to working i...
Feb 04, 2021•1 hr•Ep. 73
In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire marketing team. When expectations are clear and aligned with every individual's role, teams have a chance at reaching lofty, impressive goals together. Plus, Mickey and Zach discuss how a marketing team might go about implementing a student ambassador program (from finding the best-fit students to identifying desired results) in order to leverage the ...
Jan 29, 2021•43 min
In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how yo...
Jan 28, 2021•46 min•Ep. 72
In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method to the Inbox Zero philosophy, they chat about sharpening your processes, identifying your desired outcomes, and setting the right kind of goals. Don’t miss the show for tips on prioritization so you can lead your team (and your time!) effectively. Plus, Mickey discusses his tried-and-true framework from working in enrollment management for categoriz...
Jan 22, 2021•45 min
Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and building a more sustainable recruitment and enrollment experience between students and higher education institutions. The average student today will graduate with more than $30,000 in debt 😮 and is far less likely to start small businesses, seek the highest impact careers, buy homes, or start families. Students around the country are taking on huge...
Jan 21, 2021•52 min•Ep. 71
On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context of community, and what marketing messages and themes will be most important for enrollment marketers ...
Dec 18, 2020•39 min
SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them. Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings...
Dec 10, 2020•51 min•Ep. 71
Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions. On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make ...
Dec 03, 2020•55 min•Ep. 70
Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show! Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year). How should enrollment management teams be capitalizing on these trends? By creating quality, educational content that answers the que...
Nov 20, 2020•39 min
On this week's episode, Zach and Mickey share a framework for social media advertising that is yielding 10x returns for enrollment marketers, SEO hacks that are helping schools increase organic rankings without needing to publish a lot of new content, and why enrollment teams who are not already incorporating conversational marketing strategies in their student recruitment strategy stack, should be doing so! This conversation is jam-packed with tactical ideas that will help your team think bigge...
Nov 13, 2020•45 min
For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility. On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can s...
Nov 12, 2020•46 min•Ep. 69
Virtual tours are all the rage today...but...let's be honest...few schools are doing them well! On this week's episode of Fanatical Fridays, Zach and Mickey brainstorm several tactical ideas for how enrollment management teams can ideate, plan, and execute virtual tours and visits that are truly personalized to the various needs, wants, and desires of different target audiences. Tune in for a riveting and inspirational conversation! - - - - Connect With Our Host: Mallory Willsea https://www.link...
Nov 06, 2020•32 min•Ep. 68
SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them. Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. On this week's episode, Zach and Matt explore eight marketing trends that higher ed marketers should pay attention to as we finish off 2020 and head int...
Nov 05, 2020•33 min•Ep. 67
Transfer enrollments are down...and high school seniors are submitting FAFSA forms at a rate that is down 14% over the same time last year. Now, more so than ever before, enrollment managers need to understand the metrics that really matter. On this week's episode, Zach and Mickey share ideas for how to stay focused and make the most impact during this crucial time of year.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillse...
Oct 30, 2020•32 min
Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she’s responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing Brew — a publication of Morning Brew. On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should ...
Oct 29, 2020•52 min•Ep. 66
Everyone and their mother has been talking about how to successfully market virtual recruitment events...but what about POST-virtual-event communication strategies? How should enrollment managers effectively differentiate their follow-up emails, texts, and phone calls from their competitors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About Th...
Oct 23, 2020•33 min
When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies…and while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate student recruitment . In this episode, Zach is joined by Francesca Reed, Vice President of Enrollment Management and Marketing at Neumann University. They discuss how to effectively lead, develop, and im...
Oct 22, 2020•50 min•Ep. 65
In today's new virtual-admissions world we’re living in, having software that empowers enrollment management teams to design a remarkable, personalized, and student-success-oriented admissions experience is a “must-have," not a "want-to-have." Cornelia Anderson, Co-Founder and CEO of Verity IQ joins Zach in this week's episode to chat about how the next wave of CRMs, SIS's, and other university-wide apps and software must be built within a framework of “all-on-one” instead of the traditional “al...
Oct 15, 2020•50 min•Ep. 64
SecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends in higher education marketing that are worth paying attention to. On this month's edition, we discuss podcast search engine optimization strategies, Facebook limiting the number of ads a page can run at any given time, a merging of audience types within Google Ads, and a recent poll by RNL of 180 graduate programs across the country which uncovered ...
Oct 08, 2020•31 min
