Episode 69:  How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.

On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make smarter decisions about who they engage with.

Plus, Ardis shares insights into the role technology plays in personalization and what he anticipates 2025 to look like when it comes to implementing personalization in marketing across multi-channel communications.

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register