Growing Steady | Intentional Creative Business Podcast - podcast cover

Growing Steady | Intentional Creative Business Podcast

Wandering Aimfullywanderingaimfully.com
We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
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Episodes

136 - You DON'T have to "dent the universe"

The famous Steve Jobs quote goes something like this: “We’re here to put a dent in the universe. Why else even be here.” And while that’s inspiring for some, it’s not the only perspective in life. Also, we can think of a million other reasons to exist as a human that don’t require trying to dent the universe. In this episode, we want to deconstruct some of these big aspirational quotes that get shared constantly around social media. There’s a lot of ego at play in the “dream big” messaging and t...

Aug 04, 202258 min

135 - Trying to cultivate more satisfaction

When was the last time you caught yourself scrolling through IG, Pinterest, etc, and wishing you had the exact kitchen, outfit, aesthetically “perfect” office, completely passive income business, etc? We live in a time when we don’t just see what our neighbors are up to, we’re now trying to keep up with billions of people. In this week’s episode, we wanted to talk about how these thoughts are affecting us but also how we’re trying to combat them with our own future life decisions. If you’re feel...

Jul 28, 202247 min

134 - Are you playing the game of life on hard mode?

When you’re a person who lives with an “invisible illness” (anxiety, depression, chronic fatigue, Binocular Vision Dysfunction, etc) it can be very difficult for the rest of the world to see how much you are struggling. It’s like you’re playing the game of life on HARD MODE, while everyone else is playing on normal mode. A few years ago, while struggling with anxiety, we were very lucky to discover that Caroline has a slight misalignment of her eyes that causes a condition called Binocular Visio...

Jul 21, 202251 min

133 - Surviving the summer business slump

In this week’s episode, we’re talking about surviving the summer business slump. We’ve learned to embrace this season as sales, attention, and growth all comes to a screeching halt. We want to normalize this a bit more so it’s less shocking to you when it happens, and also something you’re preparing for every year. We’ll share how seasoned business owners can be ready for the summer slow-down and why resting and ENJOYING this time of year is just as helpful as doing a bunch of work. We’ll also d...

Jul 14, 202252 min

132 - Do you HAVE to niche down to succeed?

For all our multi-passionate business owners out there, this episode is FOR YOU. We hope our discussion this week helps you in one of two ways: 1. Either you’ve been wanting to stay more generalized and multi-passionate, but it hasn't been working for you and this can give you permission to go more narrow OR... 2. You’re still really committed to being a generalist (like we are with WAIM!) and this can help shift your expectations in terms of how to make that happen. We believe it IS still possi...

Jul 07, 20221 hr

131 - Business Nemesis (aka dealing with comparison)

This episode was inspired by a message we received from someone who said a version of the following, “What do you do when someone does something very similar to you and reaches a level of success or virality while you’re sort of toiling away?” It’s a GREAT question and something we’ve dealt with a few times over the years (and will continue to deal with, as it’s very natural and happens to everyone). We share a few of our own stories about comparison and what we’ve learned about working through ...

Jun 30, 202256 min

130 - Being a Highly Sensitive Person (HSP) in a relationship

The term Highly Sensitive Person (HSP) is becoming a lot more well-known and we think that’s GREAT! This trait is something that can be seen as a detriment, but we also know it provides a lot of benefits in our relationship and work. We go through some of our history in understanding Caroline is an HSP and how our relationship works out with a very NON-HSP in Jason. We discuss some of the feelings and factors that define an HSP as well as ways to support an HSP in everyday situations. Hopefully,...

Jun 23, 20221 hr 2 min

129 - Reflecting on 40 years in life and 4 years in biz

Every “milestone” birthday has you reflecting on life and your previous years. Jason left his 30s behind and moved into the 40s, sharing five life/biz lessons with you. For WAIM, our little entrepreneurial endeavor passed the 4-year mark and it’s hard for us to believe! But, during these past 4 years, we’ve learned some well-worn lessons we wanted to share with you that we hope you can apply to your business. And, of course, there are lots of silly stories and walks down memory lane shared this ...

Jun 16, 202250 min

128 - Where we've been the past 8 weeks

In this episode, we catch you up on our time moving from Croatia to France and then spending Jason’s 40th birthday in Greece. Hope you enjoy reliving some of the highs and lows of our full-time travel adventures this year in Europe. We’re excited to be back and recording new weekly podcast eps for you! Watch our Split vlog: https://www.youtube.com/watch?v=g_hUrSDe7vg Watch our Hvar vlog: https://www.youtube.com/watch?v=LYvZ7j5GlAY Watch our France vlog: https://www.youtube.com/watch?v=aDRt49YwB9...

Jun 09, 202251 min

127 - When something has to give...

We don't want this update to come off as us complaining, more just sharing the REALNESS of what it takes to travel full-time while continuing to run two businesses (and trying to stay alive and healthy as human beings). At a certain point, something has to give to avoid burning out. Full-time travel is such an amazing privilege and we are so grateful for this opportunity, but at the same time, it's also one of the hardest things we've ever done in our lives. We'll be back before you know it and ...

Apr 21, 202210 min

126 - How do we handle a full day of travel?

In this episode, we’re going to chat about what a full day of travel adventures looks like. One of us (Caroline) deals with flight anxiety, and the other of us (Jason) deals with an incredible urge to make every process as efficient as possible (even though that’s wildly IMPOSSIBLE in airports). We take you on our journey getting from Dublin, Ireland to Split, Croatia — the place where we are as of recording this ep! Check out the Laganini Loft on Airbnb - https://www.airbnb.com/rooms/51124009 C...

Apr 08, 202251 min

125 - 5 essential business mindsets

Let’s have a chat about five key mindsets we believe every business owner needs, especially when getting started (but also as your business evolves and changes!) This week, we want to talk to you about what it takes to work through the mental hurdles of running your own business. These are not the only mindsets that matter, but they’re the ones we’ve identified that have been most important for us over the years. Experimentation Aiming for enough Patience You don’t have to do it alone Prepare fo...

Mar 31, 20221 hr 7 min

124 - What self-imposed rules are you placing on your biz?

Just because you’ve done something in the past with your business doesn’t mean it has to be a hard and fast “rule” forever. We should embrace working less hours, doing fewer things, and striving for enough instead of more. This week, we shared a bunch of thoughts around having to be consistent or over-stuffing our products and services with too many things, and instead, to actually talk to our customers and find what’s valuable to THEM. If you’ve been feeling disillusioned with social media, you...

Mar 24, 202255 min

123 - What we've learned after 2 months of full-time travel

It feels like the first two months of our year of full-time travel have gone by fast AND slow. We’ve experienced so much already on this journey and we wanted to share a bunch of that with you! In the prâmvéllë of this episode, we go over our final week in Kinsale, Ireland. From the 17th century fort, to stunning cliffs, and three of our favorite restaurants, we bring you along and talk about some of our best moments (and how we dealt with some of the hardest too). The rest of this week’s pod is...

Mar 18, 20221 hr 11 min

122 - Embracing YOU: Selling (and Kinsale, Ireland stories!)

It’s so easy to get swept up in all the sales tactics. The manipulative wording, the guilt-tripping, the urgency, the scarcity, and so many of those things happen without even realizing it because we’re following the advice of someone else. Our goal this week is to show you some options that can feel more congruent with who you are at your core. When it comes to selling, we take a lot of pride in being as truthful as possible and only making promises we know we can keep. No false guarantees and ...

Mar 10, 202253 min

121 - Embracing YOU: Decision Making (and our next travel destination revealed!)

This week, we’re talking all about decision-making. And when it comes time to make a decision, people often look to others for advice, and people LOVE to give their advice. But unfortunately, advice from external sources can often be broad, sweeping, blanket terms based on the things THEY value in life (which can be out of alignment for YOU). Our Embracing YOU series is all about putting the standard operating procedures of different aspects of life under the microscope and we’re excited to expl...

Mar 03, 20221 hr 6 min

120 - Embracing YOU: Productivity (and final Lisbon stories!)

Productivity is such a loaded word. For a long time it was just used synonymously with working. But we have a different definition. To be “productive” doesn’t just necessarily mean working. It means doing what you intend to do. If you intend to rest and you rest, you’re productive. If you intend to write a newsletter and you write it, or you plan it, or you name the Google Doc so you can sit down and write it next time...hey I think that’s productive too. A lot of productivity advice assumes tha...

Feb 24, 202255 min

119 - Embracing YOU: Social Media (and more Lisbon stories)

In this week’s episode, we tackle the monkey that can sit on all our backs from time to time: social media. We all know that social media can be valuable for our businesses but is it causing more harm than good? Could we be investing our time and energy somewhere else that doesn’t feel heavy or toxic? Also, if social media doesn’t bog you down, by all means, keep using it! That’s the entire idea of this Embracing YOU series. Only you know what’s right for your life and business and we’re just he...

Feb 17, 202255 min

118 - Embracing YOU: Branding + Copywriting (and Jason got covid)

It can feel risky to stand out with your business but we’d say it’s one of the most important decisions you can lean into when building your brand and doing any copywriting (emails, sales pages, newsletters, articles, etc). Your brand is how someone feels when they experience your product or service and the more you inject your authenticity and uniqueness into that brand the more you’ll align with your customers/clients! For years, we’ve wrestled with the ideas of “being professional” and… what ...

Feb 10, 202246 min

117 - Embracing YOU: Goal Setting (and we made it to Europe!!!)

Did we mention we made it to Europe and OMG we live out of our suitcases now and are traveling full-time?? Wowowowowow. Tune in to hear where we are in Europe and the truth about how hard it is for a highly sensitive person with anxiety to be awake for 24+ hours and on planes for more than half of that. But, we made it and we want to share some stories about our first Airbnb, the cute little grocery store we found, the amazing coffee shop that’s just downstairs, and our very first rooftop dinner...

Feb 03, 20221 hr 12 min

116 - 2021 Year-End Review and 2022 Preview

If you want to write or record your own Year-End Review you can follow our simple format we’ve used for years: What went well? Feel free to share life and business moments (plus anything fun, like “Classic Movie Night” or any other traditions/experiments during the year). What didn’t go well? Life, business, or just keep this section short if it doesn’t serve you. Next year's preview! What are you focusing on? Looking forward to? Plans/goals you hope to hit? This section is super fun for the fol...

Jan 27, 20221 hr 1 min

115 - The storm before the calm

In this episode, we go over the final things we had to do before making our big move into full-time travel. We go over selling the remainder of everything we own, talk about a few logistical challenges, and where we ended up financially after all the eBay, OfferUp, and Garage Sale-ing. We also dive deep into a heavy conversation about Caroline’s current emotional state. We get into the grief of a big transition (or two), talking about a big identity change, and lots of thoughts and feelings tied...

Jan 20, 202241 min

114 - How can we make this easier?

In this week’s episode, we do a feelings check-in. How’s everyone feeling about our nemesis Omicron? How’s everyone feeling about the remaining tasks to do? How’s everyone feeling who is finishing a third round of shingles? Then, we take you on an adventure through our Garage Sale AND the UN-Fine Art Sale (which is still going until December 17 — just 9 pieces left for sale as of recording!) We break down exactly how both of these two projects went, including the emotional roller coaster we each...

Dec 16, 20211 hr 2 min

113 - Embrace the chaos

Everyone deals with chaos at one time or another and there’s no perfect way to get through it. One thing that helps us is to not try to fight it and instead to embrace it. Caroline getting shingles for the third time? Sorting through 300+ pieces of one-off to sell? Gearing up for a garage sale to sell the majority of our things? And a bunch of other smaller decisions to make thrown in? What chaos??? 😂🙈😂🙈 Hopefully, this episode doesn’t stress you out, and instead, shows you how we work throu...

Dec 09, 202152 min

112 - We've entered... the stressful season! (2022 travel update)

We are fully aware that this big life change is something we chose, so the emotions we’re feeling are self-imposed. However, much like starting your own business, or growing your family, or moving across the country, etc, even if you’re making that choice those big life events can still be (and are!) hard. This episode is a bit of an emotional check-in where Jason ACTUALLY has some emotions - gasp! 😱 After going on an emotional journey with both of us, we get into some nitty-gritty items like s...

Dec 02, 202152 min

111 - How long could you survive in the wilderness?

We have 11 questions we grabbed from the game OpenUp! These weren’t pre-selected and we simply picked them at random while recording to make it fun and authentic. Have fun asking these questions with your friends, family, partner, or just answering them on your own: If you had a hairy spot on your body that you could NEVER shave and that would grow forever, where should that spot be? Do you feel that life has been generally fair or unfair to you? Do you eat food that’s past the ‘best by’ date? E...

Nov 25, 20211 hr

110 - You are not a machine

We’ve learned so much in recent years that not everyone has the same circumstances, opportunities, or physical/mental abilities to work at the same pace. We’ve tried to shift our online biz messaging to remove any mention of a certain pace or amount of money being deemed as “good.” What matters is that YOU define the pace and the amount of money/work that YOU can do that’s right for YOUR life. There are so many external pressures to be more productive but maybe we’re not realizing our human-ness...

Nov 18, 20211 hr 5 min

109 - No right way to transition from clients

This week, we’re sharing our experiences about moving from client-based businesses to running digital products (or really anything non-client biz related). The BIGGEST point we want to hit home is that there is no one-size-fits-all approach to moving away from clients. It might take you a year, and that’s okay. You might need to save up 6-months savings to feel comfortable, and that’s okay. There might be clients you want to keep and it’s not actually a full transition away from clients, and tha...

Nov 11, 202159 min

108 - Focusing on the input, not the outcome.

This week, we’re sharing an idea that James Clear popularized in his book Atomic Habits . You can read more about his Systems vs Goals excerpt here . We talk through how the idea of focusing on your input instead of the outcome can drastically change how you feel about the tasks you need to do consistently (posting on social media, writing an email newsletter, working with clients, etc). 🍿 Movies discussed: Scream 2 and Happy Death Day ** More goodies from us: Feel like you might be experiencin...

Nov 04, 202158 min

107 - Lessons from 3 weeks of travel

The past 3 weeks haven’t been a perfect dry-run of our full-time travel adventures we’re embarking on, but they showed us a handful of lessons we wanted to share here on the pod. We discovered a way we hope to avoid being slapped in the face with plug-in air fresheners. We learned that someone 👩🏻‍🦰 has to sleep on a particular side of the bed. We figured out that a dining room table with a dedicated charging station was an absolute must-have. 👨🏻‍🦲 shares his nerdy coffee routine for all yo...

Oct 28, 20211 hr 7 min
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