If you love hearing tons of numbers in your headphones, this episode is for you 😱😅🥂. We break down evvvvverythnng from our Fall Enrollment period of our WAIM Unlimited coaching program (you may have heard us mention them as our “sponsor” in previous weeks 😉). We are so excited to welcome 107 amazing humans to our WAIM family and to see a total of $214,000 in revenue added! Strap yourself in and get ready to hear us talk about how many affiliate sales we received, how much actual revenue we t...
Oct 14, 2021•1 hr 8 min
This week, we wanted to share some of the absurd things we consistently do to inject fun into our businesses (and lives). From having silly acronyms for everything, like PEWT, BASSSF, JICLI, etc. To embracing characters and themes, like Iggy the Idea Monster (Teachery) and Hoggy the Hedgehog (Un-Boring Coaching). To having random dance parties or jumping around like a goofball in the middle of a meeting. We are always trying to break up the monotony of life and work by allowing ourselves to have...
Oct 07, 2021•1 hr 3 min
In this week’s episode, we dive into a topic that is truly a bummer but it’s a bummer you can LEARN from 👏👏. Launching a product or service takes soooo much effort. You pour your heart and soul into your creation only to have no sales? Ouch. We know the feeling and we wanted to talk about what you can do after a (financially) unsuccessful launch. Also, shout out to our 14 listeners! We see you, we love you, keep Cinnamon Rolling! 😂 🍿 Movies discussed: Poseidon and Gone in 60 Seconds ** More ...
Sep 30, 2021•59 min
What are all the things we do leading up to a big launch? How much content do we create? When do we start creating content? How much time is right for pre-launch promotion of a higher-priced product? Does IG actually help us sell our program?? In this week’s episode, we share our entire pre-launch strategy for WAIM Unlimited (currently open for enrollment!) We share why we think starting your launch PLANNING 90 days in advance is a must-do and we break down the specific steps we take for all our...
Sep 23, 2021•1 hr 14 min
How do you go from $0 to $500/month in business? What about $3,000 to $5,000/month? We share the key shifts we made at every stage of online business from $0 all the way up to $10,000++ per month. If you’re on our WAIM Weekly email newsletter, you most likely received our Grow It Gradually 🦋 email series the past six weeks. We know we packed A LOT of information in each of those emails to help you grow from one stage of biz to the next: $0 to $500 per month $500 to $1,500 per month $1,500 to $3...
Sep 16, 2021•1 hr 26 min
With oodles of sales launches under our belts, we've learned quite a thing or two. We want to share ten of our top launching tips with you in this week's episode! The discussion of the exact number is ongoing in our household, but we’ve done somewhere near 40 sales launches in the past decade. Some launches have exceeded expectations, some have flopped miserably, and some have been stress-free! The ten tips we shared in this week’s pod come from our own personal experience and are things we hope...
Sep 09, 2021•1 hr 3 min
It's the 100th episode of our podcast - HURRAY! This week is a bit different as we gathered some fun "assumptions about us" over on our @wanderingaimfully IG account and recorded a video talking about them. You can listen to the audio version right here as a podcast ep and it's still a barrel of fun (we hope!) Can you believe it’s the 100th episode of our podcast?? We did something different this week and recorded a video version of this episode, loaded with extra bits and bobs based on your ass...
Sep 02, 2021•27 min
It’s really easy to feel like you have to say YES to any opportunity that comes your way in business but in this episode, we want to share why (and how) saying “NO” is one of the best things you can do for your future self. If you’re at the very beginning of your business it may feel like you’re in “scarcity mode” and you have to YES to any opportunity that comes your way. However, we’d argue that this is the best time you can cultivate the habit of saying NO and creating boundaries to avoid cau...
Aug 26, 2021•47 min
In this week’s episode, we talk all about your offer (the thing you sell that makes your business a… business). We talk about the three different offer “models” and how you can use each one to your advantage at different stages of your biz. There is no right offer model, just the one that works best for you at this current moment in your life! Listen to us share some of our mistakes over the years with offers and how we turned Wandering Aimfully Unlimited into a thriving business from the hot me...
Aug 19, 2021•46 min
Now… should we share the mistake in these show notes? Ehhh, why not!? The #1 mistake we see: Focusing too much time on creating and building a business and NOT enough time marketing and promoting it. If you are building a BUSINESS (a thing people pay you money for) you absolutely have to promote it and ask people to give you money. Do you have to do that in a sleazy way? Absolutely not! And that’s what we want to talk all about in this week’s episode. Hope you cinnamon rollers enjoy the chat and...
Aug 12, 2021•58 min
We. Are. BACK! Did you miss us?? We missed you! After a month off, we are back in the podcast-saddles and excited to share all our ramblings with you. In this week’s episode, we go over a mindset shift we’ve had about procrastination and what we’ve learned about having more compassion for it. We also dive into five, six, maybe ten (??) tips about procrastinating less. These are simply things that have worked for us and we’re not saying they will work for everyone. Take anyone’s advice with a gra...
Aug 05, 2021•59 min
This will wrap up our 4-part “Zooks Travel Full-Time in 2022” impromptu series! We hope you enjoyed it and in this episode, we answer some questions from IG, our Slack Community, and a few from some Jason Z guy. LOL. 🤔 What’s the #1 thing we’re afraid of for our 2022 travels? 🤔 What are the 3 must-have items we’re packing and how are we deciding what to pack and not pack? 🤔 Are we selling all of our stuff before we leave and how will that work? 🤔 Plane, train, bus, rental car? Rate them from...
Jul 01, 2021•55 min
Well, we made a decision! 😂 We are NOT going to create an entirely separate brand to share our 2022 travels. Just because you CAN do something, doesn’t mean you SHOULD. That’s the advice we’d give someone else so we’re taking it ourselves. In this episode, we walk through our content strategy to document and share our 2022 travel plans, including how we think it ties in as marketing for our WAIM Unlimited program. There was also a really perfect opportunity that popped up with AirBnb (“Live Any...
Jun 24, 2021•56 min
In this week’s episode, we chat about what we think our slow travel lives will look like on a week-by-week basis. Then, we dive in on a discussion about creating a brand new business (alias: Zook Travel Emporium) where we’d be writing travel blogs, filming travel videos, and running travel social accounts. We’re sharing the “messy middle” of those plans and aren’t even sure where we ended up 😂. Hope you enjoy the episode and if you want more travel-planning content, shoot us an email at hello@w...
Jun 17, 2021•49 min
Hello friends! This week, continuing our “fun in the summer” podcast series, we decided to have our first official meeting for our upcoming 2022 year of traveling - WOW. We share the plans as they sit right now on this episode including our slow travel mindset and figuring out where the heck to even start (we think we figured it out while recording, listen for the 🤝 moment!) We have 6 months until our planned departure date (January 3, 2022). What goes into a big life adventure like this? Tune ...
Jun 10, 2021•1 hr 3 min
The next few weeks of our podcast will shift from business and focus more on life, silliness, and just all-around fun (we hope!) as we partake in our summer sabbatical. In this episode, we answered 10 thought-provoking questions and they range from deep and meaningful to utterly ridiculous. A great metaphor for the two of us as human beings, don’t you think?? Here are the 10 questions if you want to answer them yourself, with your spouse, or with a friend: How old would you be if you didn’t know...
Jun 03, 2021•1 hr 6 min
From our extensive experience with burnout, taking time off BEFORE you burn out is a crucial move. But, we only got to that place through trial and error as we’re pretty sure you can relate. This summer we’re going to be taking two months off for a summer sabbatical and we wanted to share how we got to a place where that was possible. We also go over our history of not taking breaks and how that’s changed over the years. We hope this episode convinces you to take more time off from work (however...
May 27, 2021•1 hr 1 min
We try to keep our podcast light-hearted but we’re also two human beings that deal with the ups and downs of life. One of those downs is Caroline’s anxiety which has flared up recently. We wanted to turn on our mics and have an honest conversation of what being in the middle of dealing with a mental health condition is like. This is not the, “I had anxiety and everything is fine now” episode. This is a transparent conversation about having anxiety and feeling its difficult effects on a day-to-da...
May 20, 2021•50 min
Fear of missing out (FOMO) is real. In this episode, we want to share our mindset shift of FOMO NOMO. Share that phrase with your friends, they’ll think you’re suuuuuuuuuuper cool. When it comes to running your business, there’s FOMO around every corner. We share our thoughts and how we’ve dealt with and continue to deal with FOMO. We also lightly chat about NFTs and cryptocurrency, but not too much! 😂 Movies discussed: Event Horizon and 2021 ** More goodies from us: Feel like you might be expe...
May 13, 2021•44 min
We hope this episode gives you a real look into a couple and how to navigate tough situations and conversations. We want to be 100% clear: We are NOT licensed therapists or mental health experts. We don’t claim to be, and any “advice” you might hear in this podcast is just our personal experience (and should be taken with a big-ole-grain-of-salt!) Movies discussed: Equilibrium and Italian Job ** More goodies from us: Feel like you might be experiencing a business roadblock? Let us help you get u...
May 06, 2021•1 hr 26 min
Ahhh, “The Art of Making It Hard…” that age-old saying that no one has ever said before as it relates to business 😂. Innuendos aside, the point of this week’s podcast episode is to share some advice that goes against all the growth hacking, overnight success, slippery funnel, etc talk. To share how we INTENTIONALLY make some things a bit more difficult for our customers/subscribers/followers. Why we like adding a bit of friction to make sure we know someone really wants to take the action we as...
Apr 29, 2021•58 min
We want to first acknowledge we know COVID-19 isn’t over. In some countries, cities, and states, cases are on the upswing and it’s scary. As vaccines get a more widespread rollout there’s an underlying anxiety about returning to life as it was pre-March 2020. Going to restaurants, gathering with friends/family, etc etc. When will we all feel comfortable and will there ever be a moment of returning to normality?? (Spoiler alert: we don’t think so.) In this week’s episode, we wanted to share how w...
Apr 22, 2021•1 hr 10 min
Whether it’s your job, buying a house, or starting a family, there are pressures from all angles on what you *should* be doing. As we’ve learned over the years, pushing back against some (read: most) of these societal pressures can actually provide us a life we love. Sure, it may be hard to feel like the black sheep in our families and friend groups, but we enjoy knowing we’re living life on our terms and not based on the ideals created by other people. We hope this episode gives you food for th...
Apr 15, 2021•1 hr 18 min
If you’ve been thinking about starting a paid membership community, boy-oh-boy do we have the podcast episode for YOU! We break down everything we’ve learned these past three years growing our paid membership from nothing to a thriving business (with predictable income AND a wonderfully amazing group of humans). Even if you aren’t thinking about starting a paid membership, hopefully, you’ll learn a thing or two you can apply to your business! Or… you can just hear us argue over calling you a cin...
Apr 08, 2021•1 hr 39 min
In this week’s episode, we share how we’ve cultivated strong boundaries when it comes to our work. We also talk about a recent product that we got a lot of requests to sell but decided not to (a hard thing to say “no” to as a biz owner!) Let’s talk about the importance of intentional decisions and how thinking a bit longer term can make future-you a LOT less stressed and burned out. Also, movies this week: Rocky IV + The Net Ps - if you enjoy this pod, leave us a rating and review! Thanks, Cinna...
Apr 01, 2021•57 min
What season of business are we in right now? How do you gain confidence in your pricing? How do you balance client + digital product work? What advice have we've given that we'd change? Wait... Super Mario originated from the first Donkey Kong game??? A few weeks ago we asked our peeps in IG if they had any business questions for us… and they did! We answer a handful of those but we ALSO talk about our after-school rituals as kids (really, it’s what did you eat/watch after school growing up??). ...
Mar 25, 2021•1 hr 14 min
If we've learned anything in all our time as online biz owners (and humans existing with other humans) it's that perfectionism DOES NOT SERVE US. Instead of perfection, we like to focus on completion and imperfect action. Perfectionism affects us in many ways and in this episode we explore how we’ve navigated its evil clutches over the years. From business perfectionism, like thinking something isn’t good enough to show other people, to life perfectionism, as is people-pleasing or avoiding diffi...
Mar 18, 2021•51 min
To succeed in business, does your idea have to be truly original? Do you have to come up with the most unique business concept ever? Or... has everything already been done? Let's discuss! When it comes to ideas for business products or even your entire business, how much does originality matter? In this episode, we chat about original ideas and the importance (or lack thereof?) of being completely original. For anyone, like us, who suffers from imposter syndrome or self-doubt, hopefully, this ep...
Mar 11, 2021•46 min
Marketing your online business can be confusing and overwhelming but our goal in this episode is to change your perspective on marketing AND give you concrete marketing ideas to try moving forward. Marketing, marketing, marketing… merrily down the stream? No idea. Anyway, what even is marketing? How do you market and promote your creative biz? In this episode, we share our Marketing Bridges 🌉 concept with you and then walk through nine marketing examples you can steal and use! Read our in-depth...
Mar 04, 2021•1 hr 7 min
As with every episode of this podcast, we aim to dig deeper and ask the important questions when it comes to making decisions for your business (like using new social media apps or pivoting to other marketing channels). The new hot social app is Clubhouse , a “drop-in audio” application where you can join active discussions (think: live podcasting or a panel at a conference). We talk about our first impressions of it and if it’s worth spending your time on. Then, we go into a deeper discussion o...
Feb 25, 2021•1 hr 2 min
