We have a second biz-baby and its name is Teachery . Teachery has been around since 2013 when it started on a whim when Jason couldn’t find an online course platform he could customize to his liking. Teachery has always been a side project but in 2020 we invested a ton of time and energy to rebrand and redesign the entire interface (all done by Teachery’s newest employee: Caroline 😂). Hope you enjoy learning more about how we run Teachery, how we think about building a SaaS business, and what s...
Feb 18, 2021•1 hr 6 min
With Valentine’s Day ❤️ right around the corner (or around the corner depending on when you listen to this), we wanted to answer, “36 questions that lead to love.” While these questions are more for the beginning of a relationship, we enjoyed watching Johnny and Iz Harris answer them and thought it would be fun! If you want to answer the questions with your significant other (or a complete stranger), you can find them here: https://www.nytimes.com/2015/01/09/style/no-37-big-wedding-or-small.html...
Feb 11, 2021•1 hr 35 min
When it comes to business, we are all VERY accustomed to tracking metrics (views, likes, sales, etc). But when it comes to life, there’s no system for tracking the really important things: happiness, relationships, etc. In this episode, we explore the idea of tracking your “Life Metrics” and how we might be building a system/process for this. If this episode was exciting to you and you’d like to let us know, shoot us an email hello(at)wanderingaimfully.com ** More goodies from us: Feel like you ...
Feb 04, 2021•54 min
One of our “cinnamon rollers” brought up a really great topic for discussion that we chat about in this episode. If things are going to plan, how do you avoid the urge to switch everything up?? This episode especially goes out to all our creative business owners (us included!) who constantly want to redesign their website or create a new product. So, when do you stay the course and when do you change things up? Let’s discuss this week! ** More goodies from us: Feel like you might be experiencing...
Jan 28, 2021•45 min
This week’s episode is going to be different. Just a heads-up: If hearing us talk about a family member having COVID or thinking about a family member passing away (we did NOT have a family member pass away, thankfully) is triggering for you at all, feel free to skip this episode. We wanted to record an episode during a tough period for us. Caroline’s dad and brother got COVID and we’ve had to figure that out living thousands of miles away. It’s, obviously, something too many people around the w...
Jan 21, 2021•47 min
In this week’s episode, we take on one of the biggest buzzwords around, “ intention .” First up, we do our best to define intention without using the word intention . 😂 Then, we share some of the biggest and smallest intentional choices we’ve made in our lives and businesses. These aren’t meant to be prescriptions for you but we’re hoping they can inspire changes you’ve been wanting to make in your life/business! Hope you enjoy the show, cinnamon rollers! ** More goodies from us: Feel like you ...
Jan 14, 2021•1 hr 7 min
Listen, James Clear (author of best-selling book Atomic Habits ) is a great guy and all, but sometimes we don't want all the science-y bits and critical analysis of habit-building. We just want to make some changes in our lives! In this week's episode, we explore habit-building for normal people. Caroline comes at it from years of trial and error, exploring all kinds of processes, and Jason is once again a robot. We share the habits that have made the BIGGEST positive impact and the habits we've...
Jan 07, 2021•1 hr 23 min
Hold on to your butts, it’s our first-ever Top 5 Draft on the podcast. We decided to rank our Top 5 Christmas Movies using a fantasy sports draft format (snake draft for this one). Then, we obviously had to argue about each other’s picks. 😂😂 We’d love to hear if you do a Holiday/Christmas Movie Draft (or any draft!) with your loved ones, family, friends, etc. Be forewarned, it can get a bit… competitive! Hope this bonus episode brought you a little cheer and maybe even some movie recommendatio...
Dec 22, 2020•39 min
Welp, 2020 is finally nearing its end and it's time for us to look back. We really like doing year-end reviews as it helps us see where we've been, what we've learned, and what we can improve/change moving forward. Grab our Yearly Planning Notion Template (fo free!): https://www.notion.so/Yearly-Planning-f7f24c8972ce4a00b3c8c198dd0add0d We know 2020 brought many challenges and we hope you made it through okay and are enjoying the holiday season. Here's to a much smoother year in 2021 cheers ** M...
Dec 17, 2020•1 hr 37 min
No matter what you're creating, the last 5% of a project is ALWAYS the hardest part (and sometimes it can take as long as the first 95% - eeeek!) In this week's episode, we share our journey of completely redesigning our online course software Teachery. We talk about what it's like to be in the last 5% of a big project and how we're working through all the ups, downs, and inbetweens. ** More goodies from us: Feel like you might be experiencing a business roadblock? Let us help you get un-stuck w...
Dec 10, 2020•1 hr
There's a fallacy in modern society that you have to turn your passions into money-making opportunities. In this episode, we share our ideas about using "work" as a means to fuel/fund your passions. It can be really hard to monetize your art, so what if you gave yourself permission not to? We explore Caroline's concept of Longevity work vs Legacy work in this podcast ep. We hope it helps you see the work you do to pay your bills in a slightly different light AND remove some of the pressure to ge...
Dec 03, 2020•50 min
HOLY MOLY, PEEPS! Get ready to hop in the Zook 👩🏻🦰👨🏻🦲 time machine and listen to an in-depth discussion of our past 10 years together (with a ton of lessons shared that we learned along the way!) Did you know our relationship started long distance? Or how about the fact that Caroline convinced Jason to hire her? Or that Caroline almost didn't create her first online course? Or that Jason wrote his second book publicly for everyone to read? We share these stories and many more as we take ...
Nov 26, 2020•2 hr 58 min
We've been doing this online business thing for many years and the one thing we keep coming back to with every business we start is a specific framework for creating content. Spoiler alert: Social media is always the LAST part of our content strategy 😱. In this episode, we'll go over the three aspects of our Content Salad (strategy) and share with you the exact system we use over and over to build an audience, create authority, and have fun along the way! ** More goodies from us: Feel like you ...
Nov 19, 2020•44 min
When it comes to making our work more enjoyable, we are always on the lookout for helpful or weird things. In this episode, we share 10 things (5 for each of us) that help us run our businesses and enjoy our daily work. They cover a wide range, from productivity apps to microphone stands (yep!) You can find a link to everything we talked about on our Wandering Aimfully Tools page . Have a listen and we hope this episode helps you think of little changes you can make to create a bit more enjoymen...
Nov 12, 2020•50 min
One of the toughest decisions, when you work for yourself, is deciding when you should PUSH THROUGH and when you should PULL BACK. In this episode, we share our experiences of times when we had to push a bit harder to meet a deadline or finish a project. We also share times when we pulled back to ensure we took care of our mental health (and our future selves). We hope the MMM & Enough Number exercise toward the end really helps you know when to push through and when to pull back! ** More go...
Nov 05, 2020•41 min
We are conditioned to get as much done as quickly as possible in life and business, but is that the best way to do things? And how can we enjoy more of the mundane tasks in life? In this episode, we share a subtle reframing that helped us go from: How fast can I get this done to How can I enjoy how long this takes? ** More goodies from us: If you want un-boring business advice every Monday, jump on our weekly email newsletter - wanderingaimfully.com/newsletter Build and sell your online course u...
Oct 30, 2020•38 min
If you’re anything like us, 2020 has really thrown your future plans for a loop. We had some pretty big goals to move to Europe in 2021 and live abroad for a year. That isn’t going to happen. So, what the heck do we do now? Do we just eat our feelings in cinnamon rolls? Do we give up completely on our future plans? In this episode, we explore how to deal with the changes 2020 has brought down on us and how YOU can navigate any future plans that got completely derailed. ** More goodies from us: I...
Oct 22, 2020•36 min
We've worked together in some capacity for nearly 10 years 😱. It hasn't been all sunshine, rainbows, and gumdrops, but for the most part, we have a really great working partnership! So, how do we do it? How do we work together and make it through the inevitable tough days/weeks/months and stay connected as a couple? In this week’s episode, we share a bit of our backstory about working together and how our relationship has evolved over time. We also share some of our biggest lessons learned (and...
Oct 14, 2020•59 min
For years we've been trying to get off the treadmill of "running our businesses" and trying to focus on slowing down, having less stress, and running... calm businesses. The idea of a calm business is to ask our recurring question, what is it all for? What are all the long hours and late nights for if they never end? In this episode, we share our philosophy on slowing way down, focusing on enough, and making sure our businesses don't run our lives. We hope you can do the same thing based on some...
Oct 08, 2020•43 min
You have a business and it's not making money... let us tell you why (from our own experience, obviously). The three reasons your biz might not be making money aren't the ONLY reasons but they are the mistakes we've made in the past and ones we see ALL. THE. TIME. Stop making these mistakes and start making more progress toward your financial goals!
Oct 03, 2020•35 min
For years we didn't have a process to help us understand the most important things to focus on in our businesses. We would jump from working on the product, to marketing, then to our ideal customer avatar, then think about our email content strategy, and it was just a hot mess (maybe you can relate??) Last year, we finally sat down and wrote out a process that could help us and YOU work on your business in a specific order that made the most sense. This became our 5-Step Business Checklist and w...
Sep 24, 2020•1 hr
Mark Manson wrote a quote that we learned about from Liz Gilbert in her book, Big Magic. The quote is, “everything sucks, some of the time. You just have to decide what sort of suckage you’re willing to deal with. The question is not so much “what are you passionate about?” The real question is "what are you passionate enough about that you can endure the most disagreeable aspects of the work?” In this episode, we're going to dive deep into what it means to have to eat a shit sandwich. Because, ...
Sep 17, 2020•39 min
If you're like us, you can find yourself feeling stuck in the daily slog of work. But what if you reframed the work you were doing? What if you asked yourself during every task... what is it all for? Could the majority of the work you do become less of a burden and more of a purpose in your life? In this episode, we explore the idea of purpose when it comes to work. Is it important? Is it different for everyone (spoiler: YES)? We also navigate the idea of retirement and how we think about the co...
Sep 10, 2020•37 min
From working with clients, to selling our first digital products, to running software companies, and then building a membership community, we've experienced all sorts of fears along the way. This week, we wanted to share our fears with you in case you're on a similar part of your journey and want to hear how we dealt with the bumps in the road you might be experiencing too. Imposter syndrome and self-doubt are real, folks. There's no amount of hustle, hard work, or previous success that can help...
Sep 03, 2020•55 min
As online business owners, we tend to think the grass is always greener. Specifically for this episode, we want to talk about the green-ness of the grass when it comes to product launches (online courses, ebooks, etc) versus running a membership program (a community with monthly payments). We've spent the past decade selling things in all different kinds of formats and we're here to share EVERYTHING we've learned as well as which direction you should go if you're on the fence. We'll talk about w...
Aug 27, 2020•1 hr 2 min
We've been heavy social media users since Jason ran his IWearYourShirt project all the way back in 2008 (which is basically an entirely different millennium in the Internet age). Since that time we've realized the negative toll being on social media can take. In this episode, we explore if we're going to continue using social media at all moving forward. We also share our thoughts on if social media makes sense for new online business owners or existing biz owners who might be wondering... what ...
Aug 20, 2020•53 min
After two years of recording our podcast as "Wandering Aimfully: The Show" we've decided to switch gears a bit on the name and the focus. In this episode, we share our journey with this podcast and discuss what the new name ( What is it all for? ) means. Every week on Thursdays we hope to visit your earballs with an honest, thoughtful, and maybe even sometimes uncomfortable conversation about what's going on in our lives (which might also be going on in your life too!) The goal with this podcast...
Aug 12, 2020•37 min
We've thoroughly enjoyed wandering aimfully through the past 50 episodes of this podcast. There was no real plan with our show other than to share how we bumped into the walls of business and life. After two years, we're excited for a NEW chapter of our podcast! While, the crux of the podcast will be the same (it's just us, Caroline and Jason Zook), we feel there's a better name for this podcast and a more focused idea for the content we'll bring to your ears each week. More on that on August 17...
Jul 29, 2020•9 min
Whenever you're doing a launch for a product you typically have multiple ideas and plans. For us, we had ONE specific plan that involved something way more hands-on and a ton of extra effort (YouTube Live, promotion, etc). We decided to completely scrap 🙅🏻♀️🙅🏻♂️ that part of our launch plan to keep our sanity. We spent some time talking about 👀SALES FUNNELS 👀 and how we're rethinking these for our own businesses. The subtle reframing to 🌉MARKETING BRIDGES 🌉should help us not get bogged...
May 28, 2020•23 min
If you're feeling in a bit of a rut or you haven't seen much movement with your biz lately, maybe it's time to SWITCH 👀 IT 👀 UP 👀. Doing something new can reinvigorate you and whatever part of your business you're working on. Yes, we ALLLL want success to come to us faster but it doesn't happen just because you dream about it. For our own Wandering Aimfully business, we've tried tons of stuff in the past two years. If you want to read about all our experiments, what's worked, what hasn't, and...
May 21, 2020•20 min
