We're getting really close to the final launch of our (un-boring) coaching program for 2020. In this week's episode of The Uncertain Times, we share what last-minute tasks and to-dos we're working on plus some mindset tips on doing ENOUGH selling. More important than the tasks and the to-dos, we talk a bit about selling in general. Most people undersell their offerings because they don't want to feel "sleazy" 😤or like they're 😬overselling. We've sold enough stuff in our 10+ years of entreprene...
May 14, 2020•22 min
Let's get into the nitty-gritty of how we manage a big project (like our upcoming 2-week launch for our coaching program). We share the details of how we break down a big project into bite-sized pieces and how we stay sane throughout! If you've ever launched anything before you know it's about 10x harder than it looks. There are more to-dos than you think. Each to-do takes twice as long as it should. And, you have to manage the roller coaster of emotions that goes along with selling something. W...
May 07, 2020•34 min
One of the biggest things that are helping us navigate getting ready to do a launch of our Un-Boring Group Coaching program (this will be our FINAL enrollment for the year) is the subtle mindset shift of "we're pushing our launch on someone" to "we're offering our launch to the right person." If you're feeling uncomfortable about selling right now, maybe that shift can help you? We also break down the next steps we're taking for our launch: Creating an affiliate program for our current members a...
Apr 30, 2020•35 min
This past week we embarked on a new idea 💡 to give back to our online biz owner community while also trying to do something interesting leading up to the launch of our coaching program. In usual Zook-fashion, we bit off more than we could chew with this new idea and it led to a small "breakdown." After navigating our emotions Caroline brought up the thought that's been going through all our minds, which is just being more present right now. Not getting overwhelmed by all the *what ifs* of the f...
Apr 23, 2020•31 min
This week we (obviously) shared our “Quarantine Five” but before that, we went over a few housekeeping items. We reflected on our overall mindset and how we’re managing each day as it comes. Some days are great, productive, and our outlook is positive. Some days are the complete opposite. Both are okay and completely normal right now! Jason shared Twitter poll results based on people’s spending behavior right now for digital products. The results were *somewhat* surprising, even though Caroline ...
Apr 16, 2020•45 min
We share with you how we're settling into new routines and taking each day one step at a time. We also talk about how running any type of business is hard (be it a client-service business, a digital products business, or a software business). They all have their "shit sandwiches" you have to eat at one point or another and if anyone tells you differently, they're lying to you. Back in 2011, Jason surprised Caroline with a birthday trip to NYC ✈️ 🍎 . We took a few minutes to reflect on that trip...
Apr 05, 2020•31 min
We're navigating COVID-19 the best way we can but that way may not be the right way for you (and that's OKAY). 👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty. ** 🎥 Subscribe to our Wandering Aimfully YouTube channel: https://ww...
Mar 29, 2020•24 min
What questions are we asking ourselves? How are our priorities shifting? How are we staying sane and hopeful through a trying time? Our only hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty. You can consume our "The Uncertain Times" seri...
Mar 22, 2020•32 min
In January, Caroline 👩🏻🦰 came down with the most debilitating season of anxiety she'd ever experienced. She dealt with symptoms she'd never had before with such severity, things like depersonalization, acute tension headaches, vertigo, extreme sensitivity to light and sensations, and all of this left her completely unable to work, much less get out of bed. After months of these symptoms, trying to simply rest and recuperate and nothing changing, depression started to set in and she no longer...
Dec 15, 2019•54 min
What are the implications of uploading our photos to a random app and should we be concerned about the privacy implications? 👴🏻 You can view Jason as an old man here: https://twitter.com/jasondoesstuff/status/1151246452368142336 What about the societal norms of men and women when it comes to aging? Can we do something to counteract the stigmas associated with getting older? We also chat about Cat & Cloud Coffee getting sued by Caterpillar (yes, the billion-dollar construction company is su...
Jul 24, 2019•55 min
One of Jason's weird rituals has gone on for over 1,000 (nearly) straight days and it took him from feeling negative throughout each day to creating a ripple effect of positivity as soon as he opened his eyes each morning. Caroline's most important rituals have evolved over the past six months as she's been willing to try any new habits to overcome her bout with anxiety. Her latest morning ritual has been extremely beneficial! Have a listen as we chat about the rituals we've created, the habits ...
Jul 17, 2019•1 hr 14 min
While working on a Building A Squarespace Site from Start to Finish (BASSSF) project, we had a couple tough conversations. This isn't the first time we've experienced friction while working together but we wanted to flip on the camera/mic and record it for you. Have a listen as we try to develop a process, real-time, and figure out a way to make project collaboration go a bit smoother moving forward. We really hope you enjoy being a fly on the wall of conversations like these. We rarely see coup...
Jul 08, 2019•1 hr 9 min
UPDATE: Last week we talked about how we weren't doing a video version of the show but this week Caroline talked Jason into just doing a simpler video version and letting go of some of the production effort. Sooo... we're still doing a video show, just with less editing. What can we say? We like to wander aimfully around here! Anyhoo, this conversation is on our experience working with clients, why we eventually stopped working with clients, and a foolproof way creative freelancers can get MORE ...
Jun 30, 2019•52 min
In this episode we talk about some of the things that have made the biggest impact in improving Caroline's battle with anxiety, including a specific vitamin regime and a big change in our diet. We also share what's next for Wandering Aimfully and what we have planned for the rest of this year. Hope you enjoy the update and the longer, looser show format! Let us know what you think by reaching out on social or sending an email our way 👋 If you want more updates from us... Follow us Instagram: ht...
Jun 23, 2019•1 hr 5 min
When it comes to relationship advice we don't tend to give it very often. Relationships are all extremely different and individualized but we have noticed a few key trends and important factors in almost a decade of being together. In this week's episode, we explore some of the biggest lessons we've learned and share some of those important factors we believe all couples can utilize to keep relationships healthy and happy. Plus, if you just like seeing a married couple try to navigate their rela...
Jun 09, 2019•32 min
Around these parts, we believe feedback is dangerous and can almost literally kick you in the face, Chuck Norris style! We all struggle to deal with feedback and criticism so we decided to share tips we've learned over the years. One of the tips we'll spoil for you, because podcast description, it's SO IMPORTANT to realize who you are getting feedback from and IF you should take that's person's feedback. While we all love our friends and family, often times their feedback isn't warranted and sho...
Jun 02, 2019•34 min
Being on social media websites can be helpful for our businesses and for staying connected with loved ones, but the longer we spend on these networks the more our self-worth gets tied to them. We've realized over the years how swept up our decision-making can get with social media metrics. Even on this episode, we talk about not posting more "real" moments because they don't match the curated life we want to portray. We definitely don't have all the answers when it comes to NOT measuring your se...
May 26, 2019•32 min
When it comes to getting rid of bad habits the first thing you need to do is acknowledge them. So often we go through life not changing our ways because we're ashamed of some of the choices we make and don't want to deal with adjusting our behaviors. But, like many things in life, when you do the hard work you come out a better person because of it! We're not going to pretend we've gotten rid of all of our bad habits (ahem: Caroline's clothes pile and Jason's limited patience with all other driv...
May 19, 2019•33 min
We're all guilty of thinking of ourselves before thinking of others but in this episode, we want to challenge you to add more thoughtfulness to your daily life (and business!) How can you be more considerate of the other humans around you? What SMALL change(s) can you make that might cause a positive ripple effect for someone else? In this fast-paced world, it's easy to get caught up in our daily grind. Take a moment to step outside yourself and see if you can break a bad habit or two. The world...
May 12, 2019•29 min
It's really easy to hand out business advice and platitudes when everything is going well (as the person giving the advice). Sure, slow and steady does win the race, however, it can be difficult to fight your urges to go faster! What do you do if things are going slower than you want with your business? How do you deal with feelings of wanting things to grow faster and smoother? In this episode, we chat about Caroline's zoomed-out view of how we're all constantly running around trying to do ALL ...
May 05, 2019•30 min
You don't run an online business if you don't use the word "pivot" and constantly find yourself experimenting! For us, that's what the past year has been almost on an almost daily basis with our Wandering Aimfully Memberships. In this Unedited Meeting, we share our thought process with switching BACK to our "lifetime pricing" model (aka: BuyOurFuture). If you like the raw and unfiltered conversation that happens around a big shift in running a business, this is the video for you. Also, if you li...
May 03, 2019•43 min
This is Part 2 of 2 of a Q&A we did via Instagram and here on YouTube! Some of the questions we answered in Part 2 include: How did we know we were done speaking or attending conferences? Where do we see ourselves in 5, 10, 20 years?? What is our step-by-step preparation for launching a new product? What would we have done differently to have better balance? What business dealings/associations have helped and what would we avoid? How have we handled Caroline not being able to work as much? A...
Apr 28, 2019•24 min
This is Part 1 of 2 of a Q&A we did via Instagram and here on YouTube! Some of the questions we answered in Part 1 include: Are we going to have kids? Are we vegan or plant-based eaters? Do we ever have arguments around business/work? Would we ever live in another country long-term? How do we turn off "work brain?" Has Caroline learned any good tips for dealing with her anxiety? What is the best thing about our relationship? A big thanks to Nina B, Lisa Criswell, Rawa Majdi, Maddy Beard, Mar...
Apr 20, 2019•24 min
Hey friends! We're taking a short break from podcasting to avoid burning out. With Caroline's health stuff (see the previous episode) and an impending move, we knew something had to give in our day-to-day/week-to-week lives. Don't worry, this break should only last a few short weeks while we recharge our creative batteries and get to make our new home our own! We appreciate your support and love and we'll be back before you know it.
Mar 17, 2019•6 min
This episode will be a bit different than the rest as we share Caroline's story in dealing with anxiety. It's something she's been confronted with for years but recently it hit her extremely hard, to the point of feeling she couldn't even get out of bed for weeks on end. We wanted to have an honest conversation about how it feels to go through a mental health issue and talk about how it affects our relationship, work, and more. Our goal with this episode is that it helps anyone with anxiety or d...
Mar 04, 2019•1 hr 6 min
We aren't going to bury the lead, our secret to success is: Doing things differently. That might sound nebulous and generic but when you dive into this week's WAIMSHOW episode you'll hear specific ways we use "doing things differently" as a filter for everything we do: Building companies, selling products, attracting customers, creating content, etc. Thinking outside the proverbial box is something EVERYONE can do, it's just not something everyone DOES do. We believe putting your own unique spin...
Feb 24, 2019•33 min
Does it feel like time is always slipping through your fingers? Are you working long hours and not seeing the monetary rewards for your efforts? This week's WAIM Show is all about time management and specifically how you can be more efficient with your time. We share a couple of simple time management tips you can try: Using time blocking to stay focused and accomplish more work in a shorter period of time Giving yourself permission not to work a standard 9-5 schedule How to be realistic about t...
Feb 17, 2019•31 min
We've had the DISpleasure of dealing with creative burnout on more occasions than we'd like to admit. It simply seems like experiencing burnout is a right of passage when you work for yourself. But... We have a few tips on how to avoid burning out. How to (hopefully) not hit your own wall and feel like your health and life are suffering because of your work. Burnout is something soooo many of us deal with but we can feel ashamed to admit it. Well, we're here to pull back the curtain on burnout s...
Feb 10, 2019•31 min
Let us start off by saying EVERYONE deals with self-doubt. Especially when it comes to running your own business or making a big change in your life, it's normal to go through imposter syndrome. One way Caroline deals with self-doubt before starting something new is to acknowledge how much she'd regret not doing that thing. Yes, it's scary to navigate uncharted waters, but it's much worse to have never dipped your toes in those waters and always wondered "what if." For Jason, dealing with impost...
Feb 03, 2019•31 min
What's the thing you've always dreamed of doing? That place in the world you've had on your bucket list to visit? An experience you've read about over and over? We share our big dreams, or lack thereof, in this episode. We also explore if our big dreams come from our own desires or if we're merely focusing on things society has told us we should want. TELL US - We'd love to know your big dreams and the wilder the better! ANNOUNCEMENT: As of this episode going live, January 28, today is the last ...
Jan 27, 2019•33 min
