086 - The art of making it hard (LOL)
Episode description
Ahhh, “The Art of Making It Hard…” that age-old saying that no one has ever said before as it relates to business 😂.
Innuendos aside, the point of this week’s podcast episode is to share some advice that goes against all the growth hacking, overnight success, slippery funnel, etc talk. To share how we INTENTIONALLY make some things a bit more difficult for our customers/subscribers/followers. Why we like adding a bit of friction to make sure we know someone really wants to take the action we asked them to take (purchase, subscribe, or follow).
Also, we have a very lengthy discussion about the difference between a metaphor and an analogy. It goes as well as you’d expect from us!
Movies discussed this week: The Matrix and Vertical Limit 🔥💎
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