Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Doug McDuff to the show! Many businesses that started just as the last Great Recession hit didn't survive. Landscape America, Doug's company, did. Not only that, they're thriving today, running in the high seven-figure mark for revenue and employing 50 team members. Very involved with the Massachusetts Association of Landscape Professionals (MLP), and a board member at the National Associatio...
Jan 25, 2024•52 min•Season 12Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Alison Herrell to the show! Where do tree experts at Rainbow Ecoscience go when they have a question about trees? It turns out, they have an internal position for this, called an "Arborologist." That's Alison's job - to be an expert to the experts. In this role she has worked with various Arborists and companies, answering the hardest questions. And she brings that expertise to this episode. ...
Jan 18, 2024•54 min•Season 12Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Justin White back to the show! Justin is the CEO of K&D Landscaping in Watsonville, California. Taking over as the CEO of the family business in 2015, Justin's leadership has brought K&D from a $1 million company to over $16 million in revenue. As a passion project, Justin also co-hosts the Trades Talk Podcast to help inspire contractors. Justin joins the show to discuss the importanc...
Jan 11, 2024•53 min•Season 12Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back! In the first episode of 2024, Jay Worth welcomes Heather Dirksen to the show! An Army Vet who got her start in the Industry as a private pilot for an extremely high-end design/build firm, Heather has experience as a bookkeeper for a Green company all the way to the company President for a $45+ million dollar tree care firm. An Arborist herself and the Founder of Ascend Tree Business Consulting, Heather joins the show to talk ab...
Jan 04, 2024•48 min•Season 12Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Angelique Robb back to the show! Having owned a landscaping business herself, Angelique's real passion is innovation in the Green Industry and connecting (or "SYNKing") the various sectors. Maintenance professionals should have an idea of what Designers and Architects expect, and vice-versa. The publication she now owns and operates, SYNKD, promotes exactly these principles: coordination and ...
Dec 28, 2023•1 hr 1 min•Season 12Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Briana Johnson to the show! Briana started in the Green Industry right out of college. Using her background in journalism and communications, she started working for Greenleaf Nursery Company and Garden Debut Plant Collection in their marketing department. After years of working there, she's worked for various entrepreneurs and agencies. That exposed her to national and international marketin...
Dec 21, 2023•51 min•Season 12Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome to Season 12 of Green Industry Perspectives! In this episode, Jay Worth welcomes Joshua Malik to the show. As a young man, Joshua was a thrill-seeker. Extreme sports and the outdoors called to him. It was, in part, this passion that led him to a career in the Tree Care industry. Joshua Tree Experts has nearly 20 years in business, serving customers in the Lehigh Valley in Pennsylvania. Offering Tree Care, Plant Health Care, Lawn Care...
Dec 14, 2023•48 min•Season 12Ep. 1
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Paige Tisdale to the show. Paige has a familiar story; she started in another industry, life took a turn, and she found herself working in the Green Industry. Unable to pursue her first choice of career, she switched to horticulture and started working at a golf course. Now, she's the Business Developer for Dennis' 7 Dees in Portland, Oregon. Her work focuses on Commercial Maintenance and Int...
Nov 16, 2023•51 min•Season 11Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back! This time, Jay Worth welcomes Carla Policastro back to the show! Carla has seen it all in the financial space. She's worked for a small accounting firm all the way to one of the largest CPA firms in the nation. And along the way, she really developed a passion for helping Green Industry companies. To paraphrase her, she just recognized how hard the people in our Industry work, and wanted to help Today, Carla is the co-founder a...
Nov 09, 2023•48 min•Season 11Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Neal Glatt to the show! When we talk about scaling a business, few people have the practical experience that Neal brings. He joined Case Snow Management in 2010, they had a single truck and fewer than a million dollars in revenue. When he left in 2017, he had helped grow the company to over $40 million. You learn a lot when you're an integral part of growing a company that large and that fast...
Nov 02, 2023•54 min•Season 11Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Bronwyn Fasulkey to the show! Bronwyn brings an amazing depth of perspective to this episode. Her family moved to the US when she was in her early teens, she's worked for several reputable Green Industry companies, and she overcame a massive personal tragedy. Bronwyn shares why discovering the client's preferences, clarity around the scope of work, and earning trust are necessary for success ...
Oct 26, 2023•42 min•Season 11Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Brad Stephenson to the show! Like a lot of us, Brad got his start in the Green Industry as a teenager; in his case, it was shearing Christmas trees at a local tree farm. He went on to study horticulture and sharpened his management skills at a few different companies before joining New Castle Lawn and Landscape as a laborer. In less than 10 years, he worked his way up to partner and co-owner ...
Oct 19, 2023•53 min•Season 11Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Adam Heard to the show! A family emergency during his last year of college forced Adam to accept a "temporary" job. A friend at his church owned a tree company and offered him work. 21 years later, Adam's been the VP of Sales for three different Tree Care companies. He shares insights from over two decades in our industry about what makes a company successful. Tune in to find out why leadersh...
Oct 09, 2023•51 min•Season 11Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Carita Koen to the show! Carita is the Co-Founder and COO of Green Magic Landscape in Mobile, Alabama. She was named one of Mobile Bay's "40 Under 40" in 2020 for her work at Green Magic and is a graduate of the Goldman Sachs 10,000 Small Businesses program. As a result, she's been invited to speak at conferences around the country. In this episode, Carita discusses why relationships are vita...
Oct 05, 2023•1 hr•Season 11Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Rob Braden to the show! Originally from a pest control background, Rob has been in executive leadership positions at two different multi-million dollar Green companies, including a General Manager role at a Tree Care and Lawn Care company. An expert in customer service and route-based home service, Rob brings a wealth of knowledge to this show. He discusses the crucial role that sales and marketing play in su...
Sep 28, 2023•47 min•Season 11Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Ben Schneider to the show! Ben got his start in the Green Industry by setting up estimates for the sales team at a national lawn care company. He discovered he had a passion for the industry and was deeply competitive. As his passion for turf grew, he found a niche: sod installation. He's ridden that to success with Peak Sodding, a sod and artificial turf installation company. Ben joins Green...
Sep 21, 2023•50 min•Season 11Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Mark Mann to the show! Like many of us, Mark started in the Green Industry young. He was mowing lawns as a kid and discovered a passion for working outdoors. Today, Tree Mann Solutions helps municipalities and construction companies across the state of Texas that are developing land with planning, permitting, and preservation services. He joins the show to discuss why having a passion for tre...
Sep 14, 2023•50 min•Season 11Ep. 1
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Joshua Gamez to the show! Joshua comes to the show with a ton of experience and a massive LinkedIn following. He's a former Green Industry franchise owner and made the transition from that to private ownership of his own company, East Coast Facilities. They have offices between Pennsylvania and Florida, and as far west as Chicago. East Coast Facilities is one of the largest privately-owned companies in the co...
Aug 10, 2023•47 min•Season 10Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kevin Battistoni to the show! Kevin comes from a long family history of working in irrigation. He wasn't sure what he wanted to do and found his way back to the Green Industry after leaving college. Today, he's the National Customer Experience Manager for Hunter Industries. Kevin discusses adaptability, embracing technology, and why stellar company culture sets Green companies up for success....
Aug 03, 2023•52 min•Season 10Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Zachary Martin to the show! Known on Instagram as "Tree Pirate," Zachary is the Employee Training and Development Manager at LaRoche Tree Service in Ohio. Zachary brings a wealth of insight from serving in the US military and working for several tree care companies before landing at LaRoche. He discusses the importance of defining the type of company you want to be, building support systems to allow top perfo...
Jul 27, 2023•46 min•Season 10Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Jillian Burns to the show! Many business owners face challenges in their business. For Jillian and her husband Kevin, the founder of Burns Landscaping and Snow Management, that challenge was an actual crisis - they discovered theft by their bookkeeper on a massive scale. How do you recover from that? What insights can a business owner that's had this experience share to help others who are st...
Jul 20, 2023•36 min•Season 10Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth speaks with Mark Lucas. Mark started working in the Green Industry as a teen. He studied horticulture in college and, upon graduating, worked for some of the industry's largest national firms. Today, he's the Director of Landscape Solutions for Rainbow Ecoscience. Mark shares insights from over three decades of experience in the Green Industry. He shares the importance of being process-driven, why rol...
Jul 13, 2023•53 min•Season 10Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Danielle Mears to the show! Coming from a background in agricultural communications and marketing, Danielle joined her husband Will's already-established business in 2018. Like so many businesses in our industry, Will handles much of the "Green" side while Danielle, the Vice-President and Co-Owner, deals with the "Business" side. In five short years, she's leveled up their strategic planning ...
Jul 06, 2023•51 min•Season 10Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Patrick Henry to the show! COVID forced everyone to make adjustments. "Pivot" has almost become a dirty word as a result, but that's exactly what Patrick had to do during this time. He worked as a public speaker, and when venues shut down, he needed an additional source of income. An old friend told him about this exciting new product - a greener solution to weed control. He started investiga...
Jun 29, 2023•40 min•Season 10Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Megan Townsend to the show! Megan is the COO and Co-Founder of Altitude Arborist, a tree care company based in a suburb north of Denver, Colorado. Coming from a medical background, Megan brings a unique perspective to the Green Industry. During our conversation, we discussed why owners need to have big goals, why removing yourself from the "day-to-day" as a senior leader is vital, why being intentional with c...
Jun 22, 2023•54 min•Season 10Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Dr. Damon Abdi to the show. Dr. Abdi has an unusual story; he ALWAYS wanted to be involved with the Green Industry, even from a young age. Now a professor of horticulture and a researcher at LSU, Dr. Abdi brings a unique perspective to the show. He's not a vendor, but a researcher; he works with companies all across Louisiana to help them find solutions to challenges they are facing. Drawing ...
Jun 15, 2023•49 min•Season 10Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome to a new season! In this episode, Jay Worth welcomes David Mauk to the show! David is the owner and CEO of Jones Road Tree Service in Houston, Texas. David shares how childhood and young adult experiences in sales and dog training helped shape him into a leader today. He discusses the importance of a well-communicated vision, having the right people in the right roles in the company, and why doing the right things is critical to succ...
Jun 08, 2023•40 min•Season 10Ep. 1
Let us know if there's a topic you'd like us to cover! In this episode, Jay Worth welcomes Matt Green to the show! Matt is the CEO of Green's Lawn Care and Property Services in Indianapolis. In this episode, he shares how his family's financial struggles as a child introduced him to the Green Industry. Then, experience working for a Fortune 500 company shaped his thinking and gave him the courage to start his own business. Matt shares how being people-driven has transformed his company and recru...
May 04, 2023•51 min•Season 9Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Scott Callenius to the show! Scott is the Owner and President of Forever Green Landscape Services, based in Lake Worth, Florida. Getting his start mowing lawns in grade school, Scott's company now works exclusively with HOAs in South Florida. In this episode, Scott discusses the importance of having core values for your company, supporting your team, and why investing in yourself is crucial f...
Apr 27, 2023•57 min•Season 9Ep. 9
Let us know if there's a topic you'd like us to cover! In this episode, Jay Worth welcomes Naylor Taliaferro to the show! Naylor owns Clean Cut Lawn Care Services, a landscape maintenance company in Virginia. But he's more widely known for his social media presence as the "Lawn Care Rookie." His YouTube channel has over 12k subscribers. His LCR Media podcast is also extremely popular, providing insights for start-up and early-stage lawn care and landscape maintenance companies. Naylor shares the...
Apr 20, 2023•41 min•Season 9Ep. 8
