Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth says his farewell as the host of Green Industry Perspectives. After conducting more than 100 interviews, Jay highlights some of the key takeaways from those conversations, discusses his perspectives on what matters in the Green Industry, and shares his views on where he believes the industry is headed. --- Check Out the SingleOps Events Page! Check Out the LMN Events Pag...
Jun 05, 2025•44 min•Season 17Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Marie Ambusk to the show! A bad experience with a landscaper set Marie on a nearly two-decade journey to make things right. When the street trees in her neighborhood failed after less than 20 years, she asked the landscape company replacing them what happened. The answer, "You get what you get, lady," made her blood boil. Since then, she's not only become a Mast...
May 29, 2025•52 min•Season 17Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Schylaur Moody to the show! Schylaur worked as a buyer (also known as "procurement") for a couple of different Green Industry companies, including nurseries and landscapers. After losing her son to complications from cerebral palsy, she decided to venture out on her own with Levi's Leaf, named after her son. Levi's Leaf helps Green Industry companies establish a...
May 22, 2025•1 hr 3 min•Season 17Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Rob Treppendahl to the show! Rob started a landscaping company and quickly fell into a trap that many in the industry have - trying to do too much for too many people, and racing to "hit the million-dollar mark." He did that in less than four years. But that was also the first year his company lost money. After acquiring a lot of debt (and the accompanying stres...
May 15, 2025•1 hr 3 min•Season 17Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Geddes to the show! Scott got started in the tree care industry at the age of 16. After that, he took on an apprenticeship at a major tree care company in his native New Zealand and even worked for a short time in Norway. In 2014, he was New Zealand's New Arborist of the Year. After that, he bought into and now runs Auckland Tree Services. He also runs Tim...
May 08, 2025•50 min•Season 17Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Kevin Caldwell to the show! Kevin started Caldwell Tree Care, located outside Atlanta. He led and grew the business for over 30 years before successfully exiting. Today, he still keeps a hand in; he is the Vice President of Sales for Tree Guardians, a private company that owns and manages almost a dozen tree care companies across the US. In this episode, Kevin s...
May 01, 2025•1 hr 12 min•Season 17Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jordan Upcavage to the show! Jordan's family has run a tree care business for as long as he can remember. Playing in the yard around the equipment and watching (from a safe distance) as tree care operations were performed are some of his most formative memories. Today, Jordan is the Vice President at Independent Tree Service. He worked his way up - nothing given...
Apr 24, 2025•1 hr 12 min•Season 17Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Lee to the show! Jason's family had a fern farm and sold the cuttings to local florists. That was his less traditional, but still formative, entry into the Green Industry. After studying at the University of Florida, Jason started Skyfrog Landscaping. He is also the co-host of the Green Side Up podcast, an industry podcast that helps professionals learn fr...
Apr 17, 2025•57 min•Season 17Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Molly Finch to the show! Human Ecology is a term many will be unfamiliar with. In this episode, Molly, who has a degree in Human Ecology from the College of the Atlantic, will share what it is, why it's important, and how to practice it in your business. She also shares how she practices it at her business, Goldfinch Garden Design in Ohio. She also shares deep w...
Apr 10, 2025•1 hr 7 min•Season 17Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Riley Marvin to the show! Riley started Alpha Landscapes in 2017, while he was still in college. After having some employees quit on him, he took a long look in the mirror and realized his management approach had been the problem. After graduating college in 2019, Alpha had its first full year of business with Riley at the helm in 2020. He's turned it into an ei...
Apr 03, 2025•45 min•Season 17Ep. 1
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Harrison to the show! Scott's an unusual guest for Green Industry Perspectives; he's not in the Green Industry. Rather, he's a professional negotiator. With a background in the oil and gas industry, Scott had to learn (and master) the art of negotiation to be successful. In his career, he's led negotiations for over 25 years in over 40 countries around the...
Mar 06, 2025•1 hr 23 min•Season 16Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Stoudt to the show! After working for years in the restaurant industry, Chris discovered the Green Industry. He quickly realized that not only was hard work rewarded in our industry, but that he could become a business owner. Chris' desire to help others learn about how amazing the Green Industry is has also led him to start his podcast, The RootZone Podca...
Feb 27, 2025•51 min•Season 16Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dave Sheridan to the show! Like many of us, Dave started in a different field before discovering a passion for the Green Industry. Unlike many of us, that field was software. After realizing his brother had a tremendous aptitude for tree work, Dave ran the numbers to see if they could make a go of it as a viable business. After going into "full spreadsheet mode,...
Feb 20, 2025•50 min•Season 16Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Christopher Regis to the show! Christopher worked in sales for some of the most iconic brands in America, like Ford and Xerox. And, growing up in Brazil, Christopher also developed a passion for protecting the environment. That led him to start Suntek Lawn Care (and Suntek Franchising), a company using all electric equipment recharged using solar power. Christop...
Feb 13, 2025•47 min•Season 16Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Perlin to the show! A physicist by training, John set out to research the history of solar power in antiquity. What he discovered, however, was transformational in our understanding of the way people relate to trees. Those discoveries led him to write A Forest Journey , a book that explains how mankind's relationship with trees has developed throughout reco...
Feb 06, 2025•51 min•Season 16Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ted Glaser to the show! What started as a way to earn extra income maintaining his family's rental properties turned into a legitimate business. Ted grew Summit Lawns to $1 million in revenue in just four short years after his official launch. And then he blew it up. On purpose. He said it had become a "Frankenstein business," pieced together from saying "Yes" t...
Jan 30, 2025•58 min•Season 16Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dr. Jessica Turner-Skoff to the show! Encouraged by parents who were always willing to pick up a plant during visits to the local garden center as a child, Dr. Turner-Skoff developed a love for the natural world at an early age. Today, she is the Associate Director for Science Communications at Longwood Gardens outside of Philadelphia, one of the most prestigiou...
Jan 23, 2025•54 min•Season 16Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Drake to the show! Ryan started working in the family business as a little kid, so he's literally grown up in the industry. After college, he went to work for a national tree care firm. The Green Industry is in his blood. After returning to the family business and spending many years in the field, Ryan earned his way into a senior-level leadership role at t...
Jan 16, 2025•48 min•Season 16Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Hannah Lewis to the show! Hannah's Green Industry experiences are actually in the non-profit sector. She works for an organization called Renewing the Countryside. But she's also an internationally published author of a book called "Mini-Forest Revolution: Using the Miyawaki Method to Rapidly Rewild the World." It's been translated into multiple languages (inclu...
Jan 09, 2025•58 min•Season 16Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Jeff Hempel to the show! Like many of us, Jeff found himself in a career he wasn't happy with and made a change. Unlike many in the Green Industry, Jeff left several years of running his own business in a completely different industry to come to the "green" side. In this episode, Jeff shares why fine-tuning your bidding, finding people who excel ...
Jan 02, 2025•50 min•Season 16Ep. 1
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Basil Camu to the show! After running Leaf & Limb, the largest privately owned Tree Care company in North Carolina, Basil had a bit of a personal revelation: he did not want to perform tree removals any longer. Listen to this fascinating episode where Basil shares his definition of success: doing what's good for the planet, people, and profit (in that order)...
Dec 05, 2024•44 min•Season 15Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Hudson to the show! People usually take one of two paths into the Green Industry; they either discover it by accident or were raised working alongside someone who does it. Ryan falls into the latter category; he worked alongside his father in the family company starting at about eight years old and took over the company while he was in high school. After st...
Nov 26, 2024•52 min•Season 15Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Seargeant to the show! Scott's work has literally taken him internationally. He has not only worked in many places across the US, but he's been called in to share his tree care expertise on projects in both Canada and Mexico. In addition, Scott has traveled across the US on a book tour to promote his work on a book he wrote regarding allergies and trees. S...
Nov 21, 2024•53 min•Season 15Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Edward Morrow to the show! Growing up on a farm instilled Edward's love of the outdoors from a young age. He was encouraged to learn another skill, so he studied and tried to earn his credentials as an accountant. But the trees kept calling him back. A creative by nature, Edward realized that there was a gap he could help bridge; many tree care company owners we...
Nov 14, 2024•1 hr 7 min•Season 15Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Mario Cambardella to the show! With a Bachelor's degree in Landscape Architecture and Master's degree in Urban Planning, Mario comes with some serious classroom chops. But that doesn't mean he's never gotten his hands dirty; Mario started with Valley Crest (now Brightview) and worked his way up to management before becoming Atlanta's (and America's) first Urban ...
Nov 07, 2024•52 min•Season 15Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Naomi Zurcher to the show! Naomi has an amazing story. She grew up in New York City and never stepped foot into a forest until she was married and in her twenties. The wonder and serenity of the forest led her to eventually become one of the first Urban Foresters in the US. With connections to both Dr. Alex Shigo and Dr. Suzanne Simard, Naomi brings a truly uniq...
Oct 31, 2024•58 min•Season 15Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dan Wegener to the show! Originally a turf guy from a golf course background, Dan found himself unemployed when a new management company took the contract for the course where he worked. Dan was only one of the many casualties from that takeover. But from there, he joined a landscape company that also offered design/build services and spent several years learnin...
Oct 24, 2024•54 min•Season 15Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Graeme Knight to the show. Many of us come to the Green Industry from other places. Graeme's story is no different; a chance encounter with an arborist who asked him to build a website has led to many deep relationships in the Green Industry helping Tree Care companies put their best foot forward to potential customers. In this episode, Graeme shares why priorit...
Oct 17, 2024•1 hr 1 min•Season 15Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Nataly Mualem to the show! Nataly has a tremendous amount of experience working with Green Industry businesses. As a lawyer, she worked for a huge law firm for several years and handled ALL of their H2B clients during that time. Now operating her own practice, Nataly focuses on helping Green Industry businesses solve their staffing needs. And while H2B visas are...
Oct 10, 2024•53 min•Season 15Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Eva Monheim to the show! Eva has tremendous roots in the Green Industry. Eastern European grandparents taught her gardening and a love of the forest; she taught at a major university and now one of the country's premier gardens; now she co-hosts an award-winning podcast for those who love trees. This episode is a bit different. Eva shares some of her ...
Oct 03, 2024•1 hr 14 min•Season 15Ep. 1
