Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Coultas to the show! Seeing a gap in the market regarding the level of service offered, Jason started Huckleberry Enterprises in 2022. They've grown and scaled quickly, hitting 3.5 million in revenue in just two years. This conversation is packed with practical examples from our industry and others explaining his ideas. Jason offers vivid, relatable exampl...
Sep 05, 2024•56 min•Season 14Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Herz to the show! Coming up through the ranks from a nationally recognized commercial maintenance company, Jason got his first introduction to the landscape industry. Like so many of us, he's found it to be a place that rewards those willing to work hard. Today, Jason owns a startup Tree Care company called JH Arbor Care and is a brand ambassador for MitoG...
Aug 29, 2024•40 min•Season 14Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Semko to the show! Chris started in the Green Industry after college and worked for a small landscaping company. He moved on to a large commercial landscaping company in Florida and started in the field, eventually working his way up to Account Management, Branch Manager and eventually the General Manager role at his current company. He's truly a living, b...
Aug 22, 2024•53 min•Season 14Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jeremy Talboy to the show! Jeremy took a very different path to the Green Industry. Many of us backed our way into it accidentally, thinking it might be a temporary job until we found something "better." For Jeremy, he started his company on purpose; he wanted to be a business owner, and saw the Green Industry as a path to that dream. In this episode, Jeremy sha...
Aug 15, 2024•59 min•Season 14Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Anita Palmer to the show! Anita brings over 30 years of Green Industry experience to the conversation. Starting out selling lawn care door-to-door, she quickly moved into management roles. Now as the CRO of Sperber Landscape Companies, In this episode, Anita shares why authentic leadership from the top, a strong work ethic, and a willingness to evolve are the ro...
Aug 08, 2024•50 min•Season 14Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Theresa Smith to the show! Theresa started working in the family business after college, unsure if the Green Industry would be her "forever" career. But it didn't take long for her to discover a passion for the people she worked alongside. She also developed a deep commitment to their mission of providing more natural alternatives to traditional lawn care. While...
Aug 01, 2024•51 min•Season 14Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Steven Cohen to the show! Having hard work modeled for him by family and neighbors, Steven developed a love for the trades at a young age. Now, he's the owner of BCLS Landscape Services and Principal at GreenMark Consulting Group, helping other business owners learn to level up their results. And what are the keys to "leveling up" your business? In this episode,...
Jul 25, 2024•59 min•Season 14Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes John Snow back to the show! Board-Certified Master Arborist and owner of Tree Check-Up, John has decades of experience working with tree companies and directly with customers. In this episode, we discussed the importance of partnerships. John shares why your relationships with your vendors matter, why volunteering is paramount, and why partnering with your customers is crucial to succeeding i...
Jul 18, 2024•51 min•Season 14Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Puryear to the show! The Puryear family started their business in 1991 on a family farm. But the business didn't take off until after 2015; a stress-induced heart attack made him re-evaluate many parts of the business, including his own involvement. Since that epiphany and John's reassessment of his role in the business, they've grown by nearly 150%. During...
Jul 11, 2024•54 min•Season 14Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Seth Kehne to the show! Seth, like many of us, found himself "accidentally" in the Green Industry. He invested in equipment to mow lawns to make money during high school and college, but never really imagined that his "hustle" would become his career. During this episode, Seth discusses why not just "knowing" but "using" your financial numbers is...
Jul 03, 2024•56 min•Season 14Ep. 1
Let us know if there's a topic you'd like us to cover! Welcome back! To close out Season 13, Jay Worth welcomes Megan Townsend back to the show! Megan is the COO and Co-Founder of Altitude Arborist. In this episode, Megan joins the show to discuss training and partnerships. Specifically, she addressed the apprenticeship program she's been a part of in Colorado, and how that has been a huge boon to the recruiting and retention efforts across the state. Megan shares why having a plan for training ...
May 23, 2024•58 min•Season 13Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Steve Samuels to the show! No, this episode isn't a pitch for the software. Steve has the bona fides to speak to Green Industry leaders. Having been a referee for the highest levels of collegiate sports, Mayor Pro Tem of a city he lived in, AND involved in senior leadership for a large landscaping company, Steve has all the right credentials to speak authoritatively. His life has been a commi...
May 16, 2024•52 min•Season 13Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kona Gray to the show! Kona is the president-elect at the American Society of Landscape Architects (ASLA). He works for EDSA, a landscape architecture firm with over 60 years of history behind it. Growing up abroad with a father who is an architect exposed him to architecture at a young age. Discovering he could couple that passion for architecture with the outdoors and create spaces that con...
May 09, 2024•51 min•Season 13Ep. 8
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Robyn Schmitz to the show! Like so many of us, Robyn discovered a passion for the Green Industry almost accidentally. Her parents ran a flower shop, so she learned plant names and color palettes at a young age. While studying something else entirely in college, she began working for a garden center to make some money when the realization hit her; she was enjoying her work outdoors with plants...
May 02, 2024•52 min•Season 13Ep. 7
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Dylan Harper to the show! After graduating college and working with a marketing firm, Dylan quickly learned that not all agencies are created equally. He discovered that there was a seedy underside to the marketing world. Any service industry where the customer doesn't completely understand the inner workings and has to trust the professionals, there is room for that trust to be abused; think...
Apr 25, 2024•52 min•Season 13Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Frank Mariani to the show! Vito Mariani, Sr. began the company in 1958. Frank inherited the business in 1973 and never looked back. Over the years, he's built the most successful privately owned residential landscaping company in American history. And how did he do it? By hiring associates for a career (not a job), creating a clear career path for them from the moment they join the company, a...
Apr 16, 2024•53 min•Season 13Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kayla Lujan to the show! Kayla has a real passion for the Green Industry. She's got a familiar backstory, having gotten into landscaping as an "in-between jobs" job. Another leader in the industry recognized her potential and mentored her. Kayla is paying that back at Down to Earth Landscape and Irrigation. Not only is she incredibly intentional about coaching the sales team that reports to h...
Apr 11, 2024•53 min•Season 13Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Jonathan Gillespie to the show! Coming from a golf course background, Jonathan is a "turf guy" through and through. But as it happens, he's a very high-level leader with a unique business model. (You'll have to contact him about that; we don't discuss it much on the show.) Jonathan explains why Green Industry businesses thrive because of communication, responsiveness, and amazing company cult...
Apr 04, 2024•48 min•Season 13Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Amy Nakai to the show! An endurance athlete who has run several marathons and ultra-marathons (like, 100 miles a time, folks), Amy is also Nebraska's only female tree care owner/operator. And she likes it that way. She's also intensely passionate about giving back to her community. But our conversation about being "crew-focused" (one of the three keys to success she mentioned) strayed into su...
Mar 28, 2024•39 min•Season 13Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome to a new season! We kick off with Jay Worth welcoming Tyler Woodard to the show. Tyler is an Arbor Advisor with Arbor Masters. With expertise in sales processes for the Green Industry, Tyler brings valuable insights to the show. We discuss why belief in the services you're selling is vital, controlling the conversation and how to do it, and why a customer-acquisition mindset for the organization sets your business up for success. ---...
Mar 21, 2024•47 min•Season 13Ep. 1
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini-episode, Jay Worth talks with Matthew Green. Matthew has been on the Green Industry Perspectives Podcast before. He's the owner and CEO of Blue Duck Lawn Care (formerly Green's Lawn Care and Property Services) and Indy Christmas Light Pros. Matthew explains why creating and using a budget is so critical, and why you (the owner and entrepreneur) should learn to communicate bet...
Mar 08, 2024•8 min
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Joshua Malik. Joshua is the Founder and CEO of Joshua Tree Experts, a tree care, lawn care, and pest control company based in the Lehigh Valley in Pennsylvania. In the last couple of years, Joshua Tree Experts has begun franchising. As of this recording, there are now locations in Lansdale, West Chester, and Cranberry Township in Pennsylvania; Mi...
Mar 06, 2024•7 min
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jonathan Gillespie. Jonathan is the owner of Yardsy, a rapidly growing lawn care company in the Southeast with a footprint in multiple states. What do you need to think about doing to get ahead in 2024? According to Jonathan, you cannot underestimate the importance of setting goals. Tune in for this mini-episode packed with a full episode worth o...
Mar 04, 2024•5 min
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeremy Talboy! Jeremy is the owner of North Georgia Landscape Management, a full-service residential and commercial landscape company based in Alpharetta, Georgia (north of Atlanta). Jeremy shares why successful Green Industry companies will plan and communicate in 2024, and why learning from your mistakes helps you get ahead. You'll love this ve...
Mar 01, 2024•6 min
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeffrey Scott! What do you need to get ahead in 2024? According to Jeffrey, you need to be really intentional about focusing on your team. From the leadership on down, you need to invest in building a world-class team. "Really great people will make you money," he says. "When you find a great person, that's the right time to bring them in." What ...
Feb 28, 2024•8 min
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Claire Goldman! Claire is a board member at the National Association of Landscape Professionals (NALP), and she and her husband Charlie are the Principals at R&R Landscaping outside of Auburn, Alabama. Claire and Charlie have been on the show before, and Claire shared some great insights into why you might be having problems with staffing. --...
Feb 26, 2024•5 min
Let us know if there's a topic you'd like us to cover! Welcome to BONUS content from SYNKD Live 2024! In this episode, Jay Worth talks with Briana Johnson. Briana is the Founder of Dirty Marketing Group, a marketing agency that works with Landscapers and Tree Care companies. She has been on the show before, and joins this mini episode to answer two questions: What is something Green Industry companies should do to get ahead in 2024, and what is something that they should stop doing to get to the...
Feb 23, 2024•7 min
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Liz Lark-Riley to the show! Like so many of us, Liz came to the Green Industry in an indirect route. She studied theater in school, earning a Master's Degree in performing arts administration. From there, she and her husband ran a successful and popular event venue in Florida. Her formal education and practical experience have given her a deep understanding of how to create amazing experience...
Feb 15, 2024•47 min•Season 12Ep. 10
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Paul Fraynd to the show! Paul is the CEO of Sun Valley Landscaping in Omaha, Nebraska. He and a college roommate wanted to earn extra cash to support a more entertaining college experience. What started with a $50 garage sale mower has turned into a team of 70 landscape professionals serving high-end residential and commercial clients. Paul is full of energy and excitement for what he and his...
Feb 08, 2024•49 min•Season 12Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Tyler Benoit to the show! Tyler comes from a family where working in the Green Industry is the norm. Following (unexpectedly) in her grandfather's and father's steps, she is an Account Manager for Crystal Greens Landscaping in Portland, Oregon. Tyler is passionate about people. That passion is almost tangible throughout this entire interview. It's hard not to listen to it and feel the same wa...
Feb 01, 2024•45 min•Season 12Ep. 8
