If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road! In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions , you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just found...
Aug 06, 2025•20 min
Ever wonder what happens after a lead fills out your inquiry form? Spoiler: if you’re not sending them to a Redirect Workflow™ (my signature process), you’re missing out on bookings!! In this episode, I’m breaking down my exact Redirect Workflow™ the exact one I use and teach my students to effortlessly guide potential clients from inquiry to booked. You’ll learn:✨ Why your post-inquiry experience is just as important as your marketing✨ The 3 must-have elements of a high-converting redirect page...
Jul 22, 2025•19 min
What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I’d spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast! Whether you’re just starting out or looking to reset your strategy, I’m sharing the tools, investments, and mindset shifts that will give you the biggest ROI (without wasting time or money on fluff). If you’re ready to stop guessing and start bu...
Jul 17, 2025•23 min
Hello sunshines! ✨ Today’s episode is one you’re going to want to take notes on because we’re talking all about adding video to your photography business. 📸🎥 Whether you’ve been thinking about offering video for your couples, or you’re just curious how photographers are pulling off both without burning out, this one’s for you. I’m joined by Shayna Lloyd, who’s sharing her experience of seamlessly blending photography and video services, what’s actually involved in making it work, and how it’s ...
Jul 08, 2025•31 min
Ever wonder what actually makes a client book or walk away? In this episode of The Gold Biz Podcast , I’m pulling back the curtain on two real client scenarios: one that booked and one that didn’t. We’re breaking down exactly what happened inside the inquiry, the communication, the red flags, the green lights, and what ultimately led to a conversion or a pass. Whether you're struggling with ghosting, trying to improve your booking rate, or just curious about what makes clients click, this episod...
Jul 01, 2025•21 min
Named Top Photographer by Martha Stewart Weddings, BRIDES, and Harper's BAZAAR, Liz Banfield joins me to talk about converting your branding into tangible, real-life value 🌞Create predictable inquiries for your Photography Business: https://racheltraxler.com/predictable-inquiries-freebie 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral...
Jun 26, 2025•26 min
If you've ever wondered how the heck to get consistent referrals from planners (and not just cross your fingers and hope for the best), this episode is for YOU. 🎉 In today’s episode, I’m joined by a high-end wedding planner who’s spilling the real tea on what makes photographers referrable. We’re diving deep into what planners are actually looking for when they build their go-to vendor list, and how YOU can position yourself to be one of them. We cover: ✨ What makes photographers stand out (and...
Jun 17, 2025•25 min
we’re kicking off the "If I Were You..." series — your go-to for real, honest advice from someone who’s been in your shoes. Today, I’m diving into what I would personally do if: I wasn’t getting any photography inquiries I felt invisible online even though I was showing up If you’re a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isn’t converting, this episode will give you tactical strategies and mindset shifts to break through the noise...
Jun 10, 2025•19 min
If you’ve ever felt like you’re just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers . **use referral code: RACHEL and get one month free!** We’re digging into the difference between boosted posts and a real ad strategy, why your ads might...
Jun 03, 2025•26 min
If you’ve ever wondered how to get on a planner’s preferred vendor list or why you’re not getting referrals from weddings you’ve already shot — this episode is for you. I’m joined by a luxury wedding planner who’s pulling back the curtain on what wedding planners really look for in a photographer, how to collaborate well, and what separates photographers who get repeat referrals from those who don’t. We dive into how to build long-term relationships with planners, how to stand out in the high-en...
May 30, 2025•29 min
Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether it’s a one-star review or a full-blown callout post, it’s one of the biggest fears for modern photographers and creatives. In this episode of Paige’s Corner , our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry — and exactly how you can legally protect yourself with the right contract clauses in place. We cover: What you can (and c...
May 06, 2025•8 min
Photographers — it's time to get back to the heart of why we started. In today’s episode, I’m sharing my honest thoughts on the negativity circulating in the wedding photography industry and why it’s time to shift our focus back to serving people with our gifts . You’ll hear inspiring stories from other photographers about their favorite parts of being behind the camera — and I’ll remind you what truly matters in a world full of noise and comparison. Whether you’re feeling burned out, stuck, or ...
Apr 29, 2025•28 min
If you’ve been struggling with inquiries ghosting you, or couples showing interest but never actually booking, you’re about to learn the one simple change that can instantly increase your conversion rate. And here’s the best part? It takes just a few minutes to set up, but once you do, it’s effortlessly working for you on autopilot , guiding your leads toward booking without you lifting a finger.. tune in to hear what I do to help increase conversion adn bookings! 🩵 Have a Redirect link for you...
Apr 01, 2025•16 min
I'm uncovering the hidden sales strategy that will book you more weddings! The real sales process starts BEFORE the inquiry even happens. If you wait until they inquire to start selling, you’re already behind. The photographers who book the most weddings don’t just “sell” after the inquiry. They’re conditioning the lead to book them before they even reach out! 🩵 Have a Redirect link for your Conversion Funnel https://racheltraxlerr.thrivecart.com/redirect-page-showit-template/ 🌞Create predicta...
Mar 25, 2025•20 min
How I got 50+ inquiries in 1 month as a Wedding Photographer. Tune in to learn how you can get more inquiries and convert them into bookings 🌞Create predictable inquiries for your Photography Business: https://racheltraxler.com/predictable-inquiries-freebie 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 👉 Listen to my SECRET PODCAST o...
Mar 11, 2025•16 min
How to best organize and use your Gallery Delivery program for more passive income, better client experience, and a more elevated business. I've used PASS+ since day 1 and will never switch to anything else! 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 🧡 PASS+ Platinum program - code: RACHELTRAXLER https://success.passgallery.com/platinum-referral 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passionto...
Mar 04, 2025•26 min
Here's a brief recap of how my San Diego Photography Retreat went! 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie 🎉 Cull + edit our photos ...
Mar 03, 2025•15 min
Growing your Photography Business through brand evolution and growth. What to focus on first when growing your photography business with Miles Witt Boyer. Tune in to hear what he has to say! 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-p...
Feb 25, 2025•36 min
Join my conversation with Mike, and Lauren (known as The Vendor Table) as we talk about our uncensored wedding industry opinions and hot takes! 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strateg...
Feb 18, 2025•43 min
Get Brand Collaborations as a Photographer. How to find them and what to charge as a Wedding Photographer 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-genera...
Feb 11, 2025•23 min
Tune in to learn how Creating new lead funnels in your Photography Business will help you with more visibility and lead generation! 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://rac...
Feb 04, 2025•12 min
Pull up a chair to our table because you're welcome in this honest and candid conversation about the recent Honeybook situation! What are your thoughts?! Share with us! Rachel's IG: https://instagram.com/racheltraxler Alex's IG: https://instagram.com/alexblakephotography 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 📷 PASS+ 2 month free trial - https://racheltraxler.passgallery.com/referral 🌞Learn 10 FREE LEAD GENERATION strategie...
Dec 17, 2024•38 min
"One time at a wedding, I asked the Bride if she was ready to do the first look with her dad.. but forgot she had a restraining order on him and wasn't invited to the wedding" "sometimes if I forget a clients name, I won't ask what it is at the shoot and just never address them by their name the whole time" LOL. We listen and we don't judge photographer edition episode had some hilarious submissions! Tune in to hear the rest! 📸 Try PASS+ for your online digital gallery and passive income - http...
Dec 10, 2024•31 min
Want to gift your clients this holiday weekend but aren't charging enough to have the funds yet? Listen to this episode to hear ways you can gift your clients for free that will elevate the client experience without costing you extra expenses out of pocket. 📸 Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 🔖 Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie 👉 Listen to my SECRET PODCAST on How to B...
Dec 03, 2024•18 min
If you find yourself moving markets or wanting to market to a new area, this episode with Morgan Elizabeth covers some amazing strategies to successfully do that. Tune in to hear the ways to keep clients coming in even while moving! 📸 Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 🔖 Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot...
Nov 05, 2024•26 min
Black Friday and the Holidays are right around the corner.. do you have your Black Friday marketing campaigns mapped out yet?! Tune in to hear some ideas you can do to get the ball rolling with your holiday sales! 📸 Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral 🔖 Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltra...
Oct 29, 2024•25 min
Oct 22, 2024•27 min
Feeling overwhelmed by constant marketing tasks? In this episode, we’re diving into the world of marketing automation and how it can completely transform your photography business. Learn how to set up systems that work for you 24/7, freeing up your time to focus on what you love most—capturing incredible moments. From email sequences to social media scheduling, I’ll walk you through the steps to build a marketing engine that never stops. Get ready to automate, elevate, and watch your business gr...
Oct 17, 2024•20 min
Hello, sunshine! Today's episode I tell you the different types of signature styles and how you can create your own 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 🎉 We cull + edit our photos in @AFTERSHOOT get 20% off the new upgraded version here - https://aftersh...
Oct 08, 2024•24 min
Hello, sunshine! Today's episode I tell you why you are killing your conversion rates and what to do instead! Tune in to boost your inquiries today! 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie 🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit 🎉 We cull + edit our photos in @AFTERSHOOT get 20% off the new upgrad...
Sep 24, 2024•21 min
