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Going Deep with Aaron Watson

The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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Episodes

521 How Sam Parr Builds Businesses

Sam Parr founded The Hustle, which he eventually sold to Hubspot for tens of millions of dollars. The Hustle was born from a conference he started, called Hustle Con, that showcased non-technical startup founders and their strategies for success. The Hustle ended up garnering an audience of millions of subscribers and was able to operate profitably as a new media startup that was not overburdened by outside capital In this interview, Sam and Aaron discuss the early stages of Sam’s career, his ti...

Mar 27, 202249 min

520 Energy is Life, So We’re in Some Trouble w/ Doomberg

Doomberg is the anonymous publishing arm of a bespoke consulting firm. Their firm provides advisory services to family offices and c-suite executives The firm’s principals apply decades of experience across heavy industry, private equity, and finance to deliver innovative thinking and clarity to complex problems. They maintain their anonymity to ensure the privacy of their clients, the sovereignty of their personal lives, and the In this episode, Doomberg and Aaron discuss the idea that energy i...

Mar 21, 20221 hr 13 min

519 30 Years in Business w/ Richard Aulenbach

Richard Aulenbach founded RPA Engineering in 1989. He has run the firm for over 30 years and expanded to a team of over 70 people. RPA Engineering serves a wide variety of markets including pharmaceuticals, power, and government. Richard has had extensive experience in landing large deals, recruiting technical talent, and surviving bad business partners. In this interview, Richard and Aaron discuss lessons from 30 years in business, how to win bigger deals, and the challenges that come from grow...

Mar 14, 202242 min

518 Optimize Your Processes like it’s 2022 w/ Jennifer Smith (Scribe)

Jennifer Smith is the cofounder and CEO of Scribe, a modern software solution for documenting and teaching company processes. After graduating from Harvard Business School, Jennifer joined McKinsey where she helped the largest companies on the planet implement better processes. With an appetite for efficiency, she searched far and wide for a solution that reduced the friction between finding a better process and sharing it across an organization. When she realized that the market was not produci...

Mar 07, 202239 min

517 Blogging w/ Artificial Intelligence Rytr Abhi Godara

Abhi Godara is the founder of Rytr, a content marketing startup that uses artificial intelligence to help marketers with their content. He has been working in the digital marketing industry since 2006 as a writer, content strategist and SEO professional. Previously, he worked as an operator VC at TLabs, India's biggest early-stage startup accelerator, where he recruited and assessed 1000+ transactions and oversaw portfolio investments. Because of his knowledge when it comes to sourcing, he worke...

Feb 28, 202229 min

516 Alternative Asset Investing w/ Eric Satz (Alto Ira)

Eric Satz is the founder and CEO of Alto, a platform for investors to use their retirement accounts for investing in alternative assets, such as private companies, real estate, cryptocurrency, equity crowdfunding, and marketplace loans. The firm enables investors to better diversify their IRA and 401(K) accounts into higher-return, long-term alternative investment opportunities. For a long time, IRAs have been dominated by Fidelity, Charles Schwab, eTrade, and Vanguard. However, digitization and...

Feb 21, 202240 min

515 Tucker Max on Doomer Optimism and Media Literacy

Tucker Max is a NYT bestselling author and cofounder of Scribe Media, the premier professional publishing company that has helped people like David Goggins, Tiffany Haddish and Dan Sullivan publish their books. Tucker started as a blogger on his website, tuckermax.com and has built out a substantial string of entrepreneurial wins, including some angel investments. In this episode, Aaron and Tucker discuss moving out to a ranch, Doomer Optimism, and how to take an antifragile posture and improve ...

Feb 14, 202247 min

514 What is a Chief Information Security Officer w/ Joe Wynn

Joe Wynn is the cofounder and CEO of Seiso, a cybersecurity firm based in Pittsburgh, PA. His firm offers Chief Information Security Officer services to clients and other forms of penetration testing. Joe has over 25 years of experience in information technology and uses that to help companies of all sizes organize InfoSec governance, manage risk, and align security programs to industry frameworks. In this conversation, Joe and Aaron discuss the way their services get implemented, the mark of a ...

Feb 07, 202238 min

513 Nuclear Power 101 w/ Dr. Rita Baranwal

Dr. Rita Baranwal served as the Assistant Secretary for the Office of Nuclear Energy in the U.S. Department of Energy (DOE). Dr. Baranwal led the office’s efforts to promote research and development on existing and advanced nuclear technologies that sustain the existing U.S. fleet of nuclear reactors, enable the deployment of advanced nuclear energy systems, and enhance the U.S.A.'s global commercial nuclear energy competitiveness. Dr. Baranwal previously directed the Gateway for Accelerated Inn...

Jan 31, 202242 min

512 Crypto Media Startup founder Jason Yanowitz (Blockworks)

Jason Yanowitz is the cofounder of Blockworks, a digital media company launched in 2018 focused on the intersection of cryptocurrency and finance. They have experienced explosive growth as they have scaled to eight figures in annual revenue, dozens of podcasts, and a rapidly growing audience hungry to make sense of crypto. Jason and the Blockworks team have scaled while bootstrapping (not raising any venture capital) and stair stepped from events to podcasts to a full news site and email newslet...

Jan 24, 202242 min

511 Wes Kao Insider Status and the Future of Education (Maven)

Wes Kao is the cofounder of Maven, the world’s first digital platform for cohort-based courses. In just one year, the Maven team launched over 100 cohorts, saw dozens of instructors make $10K, multiple made $250K+, and raised a $20m Series A from Andreesen Horowitz. Their course creators include Anthony Pompliano, Li Jin, Sahil Lavingia, Shaan Puri, and Sahil Bloom. Prior to starting Maven she was the co-founder of the altMBA, which launched the modern cohort-based education movement with Seth G...

Jan 17, 202246 min

510 Profits & Productivity w/ Aye Moah (Boomerang)

​​Aye Moah is the co-founder and CEO of Boomerang, the most popular extension for Gmail and Outlook which enables millions of people to email more effectively with artificial intelligence. Aye has over a decade of experience in bringing category-creating products to market. She is an innovator with multiple patents and has scaled revenue with a consumer freemium model and a bottoms-up B2B SaaS motion. In her experience as a Chief Product Officer, Moah has grown her product lines’ revenue from 0 ...

Jan 10, 202243 min

509 Get in the Game w/ Jesse Pujji (Gateway X)

Jesse Pujji currently serves as Founder & CEO of Gateway X and as Executive Chairman of Ampush and MySubscriptionAddiction.com. Prior to GX, Jesse co-founded and was CEO of Ampush. He grew Ampush to over 100 Ampushers, managed over $1BN of digital media spend, and partnered with brands such as Dollar Shave Club, Uber, Birchbox and Hulu. Prior to Ampush, Jesse started his career with short stints at both Goldman Sachs and McKinsey. Gateway X is a holding company that builds, buys and invests ...

Jan 03, 202251 min

508 Is BioDiesel the Key to Saving the Environment? w/ Colin Huwyler (Optimus Technologies)

Colin Huwyler is the CEO of Optimus Technologies, a firm that designs and builds EPA compliant biodiesel conversion systems (“Vector Systems”) with integrated telematics to allow medium and heavy-duty diesel engines to operate on up to 100% biodiesel in temperatures to -20F. Colin founded the company in 2010 after previously founding Fossil Free Fuel, a renewable fuel company. Optimus Technologies’ Vector System seamlessly integrates with existing engines or as a ship-through option on new comme...

Dec 27, 202153 min

507 GOATA’s Ricky Stanzi on How to Move Pain-Free

Ricky Stanzi is a professor and coach within the GOATA (Greatest Of All Time Athletes) system. GOATA’s goal is to hone in the most effective transfers of energy in the body and make those muscle movements second nature. Ricky was formerly a football quarterback in the NFL, CFL, and Big Ten. He was drafted by the Kansas City Chiefs in the fifth round of the 2011 NFL Draft and played college football at the University of Iowa. Ricky and the GOATA team have studied slow motion video of crawling bab...

Dec 20, 202145 min

506 The Zillow of Daycare & Preschool w/ Sara Mauskopf (Winnie)

Sara Mauskopf is the CEO and co-founder of Winnie, a marketplace for child care built on powerful data systems and backed by a trusted community of parents and providers. Parents use Winnie to research and uncover high-quality daycares and preschools in their geography with detailed information about licensing, tuition, and photos. Sara started Winnie in early 2016 after she experienced the frustration of researching daycares first-hand as a new mom. She has called upon her experience in product...

Dec 13, 202141 min

505 Clean Air & Mold Remediation w/ Matt Dayton (Pure Air Nation)

Matt Dayton is the cofounder of Pure Air Nation, a company that focuses on mold remediation and air quality around the greater Pittsburgh area. In just two years in business, Matt and his cofounder Jake have raced to serious business success with a full calendar and loads of 5 star reviews. Beyond mold remediation, they also offer air quality testing, duct cleaning, and preventative care. In this episode, Matt and Aaron discuss how he got started in the business, why the demand for mold remediat...

Dec 06, 202129 min

504 Robots, Artificial Intelligence, and Business Strategy w/ Tom Galluzzo

Tom Galluzzo is the founder and CTO of IAM Robotics, a mobile robotics platform to automate manufacturing and warehouse facilities. In 2018, IAM Robotics raised a $20 million Series B to build their platform. Tom founded the company back in 2013 after developing and nurturing his robotics technology within Carnegie Mellon University and military research. He has over 15 years of experience in autonomous robotics with Carnegie Mellon University, Harris Corporation, the Air Force Research Laborato...

Nov 29, 202143 min

503 Deflation and the Risk to Small Businesses w/ Steven Van Metre

Steven Van Metre is a certified financial planner, the inventor of the Portfolio Shield™ trading strategy, and a financial media personality. Steven transitioned from IT to financial services and found that he had an especially capacity to automate the systems of running a financial practice. In conjunction with producing a regular YouTube series, Steve has built a dynamic and highly-profitable practice. The extra time he has been afforded by his commitment to automation has allowed Steve to res...

Nov 22, 202142 min

502 American Made Cat Products w/ Diane Danforth

Diane Danforth is the founder and CEO of Americat Company, a cat products company that manufactures all of its goods in the United States. Diane’s business blends her entrepreneurial ambition, corporate experience, and love for cats into a single company. In this discussion, Diane and Aaron discuss how she’s built out her products SKUs, what lessons from large corporate marketing she has brought with her, and how she engages with her customers. Sign up for a Weekly Email that will Expand Your Mi...

Nov 15, 202138 min

501 SPACs, Tech Platforms, and Part-Time Labor w/ ShiftPixy CEO Scott Absher

Scott Absher is th Chief Executive Officer and cofounder of ShiftPixy, a platform to help business operators engage with a part-time workforce. ShiftPixy is developing technology that balances the needs for business operators who rely on part-time labor and workers who make up the part-time workforce. ShiftPixy is a powerful platform for leveraging the gig economy forces for both. Scott was previously President of Struxurety, a business insurance advisory company. In this episode, Scott and Aaro...

Nov 08, 202134 min

500 Eliminate, Automate, or Delegate w/ Marshall Haas

Marshall Haas is the co-founder & CEO of Need/Want, a holding company of brands he has started and owns. Over the years Marshall has started a multitude of products and brands, including some that have been acquired and done millions of dollars of revenue. He is self-taught and has translated his curiosity into Peel , Shepherd , ofHass , and others. Inc. Magazine ranked Marshall’s company one of the fastest growing private companies in America and in 2018 Need/Want ranked #1 in St. Louis and...

Nov 01, 202145 min

499 Five Acquisitions, One Impressive Entrepreneurial Career w/ Richard Goldman

Richard Goldman has been one of the nation's top private school leaders for several decades. He currently sits on the board for Xceed Preparatory Academy, which helps the next generation’s athletes and entertainers maintain their education while traveling and performing. Richard Goldman was the Dean of Graduate Education at Nova Southeastern University for 20 years, where he pioneered internet-based education. He then successfully launched five private education companies. In 1996, Richard co-fo...

Oct 25, 202155 min

498 Food Waste, Composting, and Startups w/ Dylan Lew

Dylan Lew is the CEO of Ecotone Renewables, a startup dedicated to making sustainable food and agriculture systems more accessible. Ecotone Renewables has developed the “Seahorse”, which reinvents the food and plant waste disposal system, taking food that would otherwise be wasted and turning it into renewable energy and nutrient-rich fertilizer. The Seahorse uses a process of anaerobic digestion to produce ‘Soil Sauce’ and transform methane gas emissions into less harmful CO2. Ecotone won 2nd p...

Oct 18, 202135 min

497 Psychedelics, Mental Health, and Ketamine w/ Dylan Beynon (Mindbloom)

Dylan Beynon is the Founder & CEO of Mindbloom, a telehealth psychedelic therapy startup. Dylan founded Mindbloom to help people treat mental disorders with clinically back solutions involving ketamine. This is Dylan’s third startup and he has already raised money from some blue chip investors, including Founders Fund. Mindbloom is on pace to deliver 100,000+ psychedelic therapy sessions by the end of 2021 and is aiming to climb from 13 to 42 states of operation. In this episode, Dylan and A...

Oct 11, 202141 min

496 ESG & the Energy Industry w/ Don Racey

Don Racey is Chief Executive Officer of Engage Energy & Industrial Consulting and President, Marketing for American Energy Partners. Don’s specialty is assisting diversified energy companies to better align with sustainability and ESG initiatives. Don’s background in corporate finance, operations, and strategy allows him to guide business transformations and Asset Lifecycle Management plans. In this episode, Don defines ESG, talks about the energy systems that need to change, and talks about...

Oct 04, 202150 min

495 Insurance for Robots w/ Kamron Khodjaev (Koop Ai)

Kamron Khodjaev is the Chief Commercial Officer of Koop. Koop is an insurance technology and specialty brokerage company focused on commercial autonomy and robotics. Robots have different data sets, risk models, and track records of performance than machinery operated by humans. Due to this complexity, many robotics firms find themselves struggling to get insured or paying way too much. Kamron and his three cofounders realized that they could use their own proprietary algorithms to better chart ...

Sep 27, 202132 min

494 Investing in Pipe & Shef with Craft Ventures, Michael Tam

Michael Tam is a partner at Craft Ventures, an early-stage venture capital fund known for the development of B2B Saas startups. Based in Los Angeles, Michael sits on the boards of Bbot, Dray Alliance, Route, Trellis, and Vendr. He also works closely with notable investment companies such as Pipe, Salted, Shef, and Sync, amongst others. Prior to joining Craft, Michael was an investor at Crosscut, where he led investments at the seed stage. As an operator, Michael managed Uber's business in Southe...

Sep 20, 202139 min

493 Direct Mail, Marketing Campaigns, and Startups w/ Dave Fink (Postie)

Dave Fink is the CEO and cofounder of Postie, a platform for making direct mail marketing campaigns as sophisticated as elite digital marketing. Dave Fink has been building companies for the consumer internet for over 15 years. Over the last decade Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career he created performance-marketing platforms helping brands as diverse as Walt Disney World, Procter & Gamble and The Gap adapt to the rapidly cha...

Sep 13, 202142 min

492 Hedge Funds, Startups, and FinTech w/ Joe Percoco

Joe Percoco could not stand the idea that the best financial products were inaccessible to the common person, so he co-founded Titan. Titan is a fintech startup that aims to be this century’s Fidelity Investments The startup is growing rapidly with 500% growth in the last 12 months, 30,000+ users, nearly 1 billion in assets under management, and a recent valuation of $450 Million. Their investors include Andreessen Horowitz, Kevin Durant, Odell Beckham Jr., and Will Smith. Joe has been able to b...

Sep 06, 202142 min
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