493 Direct Mail, Marketing Campaigns, and Startups w/ Dave Fink (Postie)
Episode description
Dave Fink is the CEO and cofounder of Postie, a platform for making direct mail marketing campaigns as sophisticated as elite digital marketing.
Dave Fink has been building companies for the consumer internet for over 15 years. Over the last decade Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career he created performance-marketing platforms helping brands as diverse as Walt Disney World, Procter & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.
Dave also established the customer acquisition strategy that successfully launched consumer brands with celebrities including Kate Bosworth, Jessica Simpson, Rachel Bilson, and Mary- Kate and Ashley Olsen.
In this conversation, Dave and Aaron discuss some basic marketing definitions, the mission behind Postie, and how Dave coaches marketing clients to success.
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If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube marketing, men’s fashion, and much more.
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