Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business. Joshua and Kevin bring 32 years of combined sales experience and have pioneered the integration of voice AI and chat AI within Go High Level, working with over 150 businesses across 100+ industries to generate millions in revenue. The...
Aug 04, 2025•39 min•Season 2Ep. 4
Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, architected this entire funnel strategy. The challenge taught "everyday people" how to publish royalty-generating books on Amazon in just 7 days witho...
Jul 25, 2025•30 min•Season 2Ep. 3
Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffic despite Mike's traditional resistance to it. The result was "Project Superpower," a $37 book funnel targeting founders and entrepreneurs with $2-50M...
Jul 17, 2025•39 min•Season 2Ep. 2
Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helping e-commerce brands make faster decisions through data science combined with strategic ad spend. The skincare brand he scaled had only 3-4 organic, ve...
Jul 10, 2025•26 min•Season 2Ep. 1
AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth. AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simultaneously, plus campaigns for HubSpot, BetterHelp, Teachable, and Wix. Unlike traditional social platforms, LinkedIn creators typically maintain ful...
Jun 13, 2025•25 min•Season 1Ep. 64
Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services. After running her own marketing agency and feeling burned out from doing everything herself, Taylor discovered her passion for account management...
Jun 06, 2025•25 min•Season 1Ep. 63
Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship. Before Conversion Alchemy, he explored and experimented with different business models including Amazon FBA and writing SEO blogs. What really stuck ...
Jun 03, 2025•22 min•Season 1Ep. 62
Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization wa...
Mar 25, 2025•24 min•Season 1Ep. 61
Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultancy she ran for 5+ years. Bianca’s text messaging playbook consists of a high quality list segmented based on relevance, that you consistently engage w...
Mar 21, 2025•24 min•Season 1Ep. 60
Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many software providers seem to forget is that they’re fundamentally competing with the status quo, not their category rivals. Even at huge conglomerat...
Mar 18, 2025•25 min•Season 1Ep. 59
Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k spent in paid advertising. Chris attributes their organic growth to their ability to deliver tangible ROI to their clients, and due to their current fix...
Mar 17, 2025•22 min•Season 1Ep. 58
Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to measure the ROI of brand initiatives. Instead of thinking about the direct ROI of every campaign, to properly measure brand you need to focus...
Mar 10, 2025•23 min•Season 1Ep. 57
Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that. To date, Robert has written 7 books, earning prestigious titles such as the number 1 spot on The Wall Street Journal and USA Today. His first boo...
Mar 06, 2025•22 min•Season 1Ep. 56
Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift. Phil joins the Funnel Vision Show to talk on founder-led brands and how to build one that generates reven...
Mar 05, 2025•23 min•Season 1Ep. 55
Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helping people understand their behavioral tendencies and how to leverage them effectively. In this episode, Mikael and Stephanie discuss the Styles assess...
Feb 26, 2025•22 min•Season 1Ep. 54
Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint and solve in his agency was the fact that he was the go-to person for all of their clients. Even though this approach got them blue chip clients, he re...
Feb 20, 2025•22 min•Season 1Ep. 53
Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sat in on many client calls - which ultimately helped him understand the market better and got him interested in moving on to sales. Over the years, Fra...
Feb 18, 2025•19 min•Season 1Ep. 52
Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started with figuring out which parts of her daily workflow could be augmented to either reduce the time spent or automate completely. Now she’s combining multi...
Feb 14, 2025•20 min•Season 1Ep. 51
Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a generalist doing email marketing, web services and other small tasks. Realising that selling a jack of all trades service isn’t very profitable, he fou...
Feb 10, 2025•22 min•Season 1Ep. 50
Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies make a difference in their market, build an engaged audience and get an ROI that accelerates quickly. They start off with auditing the leader as a pers...
Feb 06, 2025•24 min•Season 1Ep. 49
Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress for a year, but once they resumed, they got a house together and success followed. At Maximum Profits Agency, every team member is cross-functional. ...
Feb 03, 2025•23 min•Season 1Ep. 48
Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally. Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporations love to make efficiency their North Star, but in doing so they strip their people of the ability to do truly exceptional work - the type that doesn...
Jan 29, 2025•22 min•Season 1Ep. 47
Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability. Agencies often have a hard time managing their cash. Between ever-decreasing margins due to oversaturation, clients expecting additional free deliverables an...
Jan 27, 2025•25 min•Season 1Ep. 46
Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face. Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but always ran into issues finding ones that could really move the needle. At the age of 24, Rob quit his job and started his first agency - CIT PR - which...
Dec 07, 2024•25 min•Season 1Ep. 45
David Meerman Scott (Entrepreneur, Advisor, Keynote Speaker and WSJ Best-selling Author) began his entrepreneurial journey in 2002 - at the cusp of the internet revolution. Now he’s written 12 books that have sold millions of copies, done marketing and business presentations on all 7 continents, advised countless clients and been on HubSpot’s advisory board since 2007. The tipping point that caused David to move into advising happened back when he was the VP of marketing at Newsedge - a small in...
Dec 04, 2024•26 min•Season 1Ep. 44
Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits. The focus of DMI was always to create a standard that raises the bar for digital marketing skills - and over the years they achieved that goal. The business was initially hard to scale as an in-person model, ...
Nov 26, 2024•23 min•Season 1Ep. 43
Full Episode Here - https://youtu.be/eOZ9DQhM7LE
Nov 21, 2024•5 min•Season 1Ep. 42
Christian Banach (Principal and Chief Growth Officer at Christian Banach) helps agencies, B2B companies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. More than 20 years ago, Christian started his career by throwing small social events that grew into parties featuring superstars like Lady Gaga, T-Pain and Pitbull. As those grew, he started working with brands that were looking to...
Nov 18, 2024•19 min•Season 1Ep. 41
Jeff Meade (President of MEADE) is an expert in agency positioning. He managed to grow his agency beyond $20 million in revenue prior to moving into agency coaching. An agency wasn’t the initial vision. At first, Jeff and his co-founders were trying to operate as a consultancy. They quickly learned that a team of 20-somethings simply don’t have the domain expertise to sell consulting services to a Gen Y audience, so they pivoted to an agency model instead. After growing their agency to 8 figures...
Nov 08, 2024•25 min•Season 1Ep. 40
Andy Crestodina (Co-Founder and CMO at Orbit Media) is an expert at SEO, Analytics, AI, Content Strategy and Website Optimization. He’s gathered a huge following consisting of 100k+ LinkedIn followers and newsletter subscribers. He’s been publishing since 2007, and nowadays speaks on 100+ stages per year. These efforts have enabled his team to generate $8 Million in yearly revenue with no outbound motion and 0 ad spend. To say that content marketing has evolved over the last 20 years would be an...
Oct 01, 2024•28 min•Season 1Ep. 39
