How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy

Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%.

Chris started out as a software engineer, but later on pivoted to solopreneurship. Before Conversion Alchemy, he explored and experimented with different business models including Amazon FBA and writing SEO blogs. What really stuck out about copywriting for Chris was the buyer psychology element, as well as how close you are to driving revenue-centric outcomes. 

The reason why AI can’t magically bring outcomes from generating copy is because the fundamentals are broken. First thing is you need to have strong positioning - know what you do, who you do it for, and why you’re unique. Next comes messaging - understanding why people should care and how to frame it. Next, Chris recommends using Claude to set up your writing project, which he elaborates more on in the full conversation.

Tune into the full episode to learn how to use AI in B2B copywriting! 

HIGHLIGHTS:

0:00 Intro
3:17 How Chris learned copywriting 
5:30 Frameworks vs Formulas 
7:50 The reason why AI copy sucks & how to improve
16:42 Is AI destroying the copywriting industry? 
19:16 The future for copywriters 

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Chris - https://www.linkedin.com/in/christophersilvestri/