How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr

Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. 

Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultancy she ran for 5+ years.

Bianca’s text messaging playbook consists of a high quality list segmented based on relevance, that you consistently engage with by sending messages that are below 160 characters without any special characters. From there, you need to analyze the data and optimize accordingly.

Tune into the full episode to learn how to turn text messaging into a competitive marketing advantage!

HIGHLIGHTS:

0:00 Intro
4:16 Bianca’s journey into entrepreneurship
8:07 The Do’s and Dont’s of text message marketing 
12:39 The Text Message Marketing playbook
18:07 Where does text messaging fit into your strategy?

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Bianca - https://www.linkedin.com/in/biancablake/