Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it. In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approaches that get you noticed by more of the right people. You'll discover why LinkedIn's authentic conv...
Jul 04, 2025•24 min•Season 2Ep. 27
Are you creating content that gets loads of engagement but struggles to convert viewers into followers and customers? You're not alone! After working with hundreds of entrepreneurs, I've discovered there's a massive difference between content that simply entertains and content that actually grows your business. In this week's episode, I'm sharing my updated content framework that's working brilliantly in 2025. You'll discover the psychology behind content that makes people hit the follow button,...
Jun 27, 2025•19 min•Season 2Ep. 26
Are you tired of shouting into the void? Creating content consistently, using trending techniques, yet watching your audience growth completely plateau while competitors effortlessly attract hundreds of new followers monthly? You're not alone, and you're not doing anything wrong. The problem is that most audience growth advice treats symptoms rather than addressing the foundational issues that drive sustainable growth. We're not after trends and quick fixes in our quest to grow sustainable busin...
Jun 20, 2025•18 min•Season 2Ep. 25
In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold. If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI. Erica got into the nitty-gritty deta...
Jun 13, 2025•21 min•Season 2Ep. 24
If you're sitting at your desk, wrestling with the same business challenges week after week, wondering why progress feels so slow despite all your hard work, this episode is exactly what you need! I'm diving deep into something that could completely transform your business trajectory - the power of group programmes and masterminds. During my career I've learned that the most successful entrepreneurs aren't the smartest ones working alone. They're the ones who've mastered the art of surrounding t...
Jun 06, 2025•22 min•Season 2Ep. 23
In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses. Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients. You'll discover how to implement consistent revenue streams ...
May 23, 2025•18 min•Season 2Ep. 22
In this episode of 'From Overlooked to Fully Booked', I tackle the common frustration I hear from so many of you: "I'm posting consistently, I'm showing up on all the right platforms, so why am I not making sales?" This disconnect between marketing effort and actual revenue is something I've helped hundreds of business owners overcome. The truth is, creating content for the sake of content isn't enough. There's a world of difference between content that engages and content that actually generate...
May 16, 2025•17 min•Season 2Ep. 21
Would you believe that some lead magnets convert at a measly 2-3% while others achieve a more impressive 40-50% or even higher? It's true, and I've seen it first hand after creating hundreds of lead magnets throughout my career for my own businesses and those of my clients. What makes the difference isn't fancy design, technical complexity, or even the volume of information you provide. The secret lies in something much simpler but often harder to achieve: matching your audience's pain points pr...
May 09, 2025•19 min•Season 2Ep. 20
In this episode, I'm covering a crucial (and lucrative) element of digital marketing: converting your social media followers into email subscribers. While social media followers represent potential, having email subscribers allows you to control the relationship, something that's increasingly valuable in today's algorithm-driven landscape. This episode was inspired by my recent interview with style strategist Samantha Harmon (Episode 17), who lost her Instagram account and has never been able to...
May 02, 2025•20 min•Season 2Ep. 19
I had such an insightful conversation with Phil Pallen on the podcast this week! If you've been struggling to create sustainable content or wondering how to leverage your personal brand effectively, this episode is definitely for you. Phil has branded over 400 people and companies in his 15-year career and has successfully transitioned from pure client work to becoming a content creator with his own book deal and a partnership Adobe. We dive into Phil's counterintuitive approach to content creat...
Apr 25, 2025•34 min•Season 2Ep. 18
I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective. Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and grown an 8,000+ subscriber newsletter in just 52 editions by completely ignoring what people in her industry "should" be doing. We dive into how she's ...
Apr 18, 2025•32 min•Season 2Ep. 17
I had such a brilliant chat with Kirsty Hulse on the podcast this week! If you're looking for practical ways to build your confidence as a business owner, this episode is gold. Kirsty shared how she accidentally became an entrepreneur (winning Virgin Atlantic as her first client!) and how she's built her confidence through small daily habits rather than grand gestures. What I love most about our conversation is how refreshingly honest Kirsty is about the realities of running a business. She intr...
Apr 11, 2025•27 min•Season 2Ep. 16
Building a personal brand doesn't happen overnight - it takes strategy, consistency, and a bit of courage to put yourself out there! This is exactly what I'm unpacking in this week's episode. Today, I'm sharing the five building blocks you need to create a personal brand that makes you stand out and gets you noticed by your ideal clients. Think about the last time you hired someone - did you go with the faceless company or the person who felt familiar, whose content resonated with you? For most ...
Apr 04, 2025•19 min•Season 2Ep. 15
Email marketing is absolutely one of my favourite strategies, because of the results it achieves. Which is why I'm so excited to share part 2 of this special series with you! After sharing my first five list-building strategies last week, I'm diving into five more effective approaches that leverage relationships and existing content to help you reach your first (or next) 1,000 subscribers without spending a penny on ads. In this episode, I'm showing you exactly how to use strategic content partn...
Mar 28, 2025•15 min•Season 2Ep. 14
📧 Want to know which digital marketing asset I'd save if I could only have one? My email list! In this episode, I'm sharing five proven strategies to find your first, or next, 1,000 subscribers without spending a penny on ads. You'll discover how email marketing delivers an astonishing £42 return for every £1 spent, and how to create lead magnets that actually convert in 2025. What You'll Learn: Why lead magnets need to solve ONE specific problem precisely How email mini-courses achieve 50-60% ...
Mar 21, 2025•16 min•Season 2Ep. 13
In this episode, I tackle one of the most frustrating challenges I hear from smart, hardworking business owners - they're consistently creating content, showing up on all the right platforms, but their phone isn't pinging with enquiries and their inbox remains stubbornly empty! I'm sharing my step-by-step framework that bridges the critical gap between content that merely gets engagement and content that actively generates qualified leads. This isn't about creating more content; it's about creat...
Mar 14, 2025•18 min•Season 2Ep. 12
In this action packed episode of 'From Overlooked to Fully Booked', I tackle the frustrating "implementation gap", which is the chasm between marketing knowledge and action. I reveal why successful business owners aren't necessarily marketing geniuses, but consistent implementers who take action even when they don't feel like it. I share many of the key and practical strategies that I use in my business like "No Call Tuesdays" and discuss my BRIGHT Framework®, a systematic approach to marketing ...
Mar 07, 2025•17 min•Season 2Ep. 11
I generated hundreds of qualified leads last year without spending a penny on advertising. In this value-packed episode, I'm pulling back the curtain on five powerful lead generation strategies that cost nothing but deliver serious results. After nearly 30 years in marketing, I've discovered that the most effective lead generation rarely requires a big budget—just creativity, consistency, and genuine value. These aren't theoretical ideas; they're battle-tested approaches I've used to grow my own...
Feb 28, 2025•21 min•Season 2Ep. 10
Ready to Transform Your Launch Game? Ever wondered what REALLY happens behind a successful product launch? Dive into this episode where I pull back the curtain on the real-world challenges and victories of launching - sharing honest insights and key learnings from my own latest launch. You'll discover: The "Early Bird" strategy that can make or break your sales Why flexibility isn't just relevant to yoga (and how it saved my launch) The secret sauce that turns casual browsers into eager buyers A...
Feb 21, 2025•13 min•Season 2Ep. 9
In this episode, I share my insights from having hosted lots of free challenges to help boost followers and sell my signature products. I detail the preparation, marketing strategies, and the importance of organic marketing. I discuss why you need to be thorough with your planning, understand your audience needs and leverage community support help to create a successful challenge. During this podcast I discuss Lisa Johnson's Race to Recurring Revenue Challenge which I will be taking part in late...
Feb 14, 2025•10 min•Season 2Ep. 8
In today's episode of From Overlooked to Fully Booked, I tackle a common challenge faced by service-based business owners: the gap between understanding what needs to be done and consistently taking action to get it done. I share five proven strategies that have not only moved things forward in my own business but have also helped countless clients move from being overlooked to becoming fully booked. I deliver practical, actionable steps that you can implement immediately. From defining crystal-...
Feb 07, 2025•12 min•Season 2Ep. 7
In today's episode, which is brought to you in partnership with Adobe Express, I give you some easy to implement tips that will show you how to streamline your marketing so that you can spend less time, yet make more sales. I discuss why consistency is so important as well as how to effectively engage with your audience through social media. I cover how to audit your online presence, create a baseline of content, and leverage my favourite tool, Adobe Express, for efficient content creation. List...
Jan 31, 2025•12 min•Season 2Ep. 6
On today's episode I am in conversation with videographer and founder of CreativeAF Adam Faulkner who shares his journey of building a personal brand and business creating turbo-charged campaigns for brands whilst staying at home during the COVID-19 pandemic lockdowns and how he has harnessed the power of LinkedIn to drive his success. We focus on how he uses authenticity in personal branding, the power of video in building trust, storytelling, the creative process behind content creation, his c...
Jan 24, 2025•38 min•Season 2Ep. 5
In today's episode I share my concept of Planuary and go into great detail about some of the things that I have been doing so far this month to make sure that success is inevitable in 2025. During this episode I mention Thrivecart which powers our sales and you can check it out HERE . Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out the door. Head over to adventuresinmarketing...
Jan 17, 2025•13 min•Season 2Ep. 4
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun. She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital w...
Jan 10, 2025•41 min•Season 2Ep. 3
Have you asked yourself these three key questions yet? If not, there's still time. Today's episode is all about strategy and I'm helping you understand the questions to need to ask so that you can get clarity before diving into 2025. Doing this will give you the best chance of becoming fully booked this year. Let me know how you get on! Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventur...
Jan 03, 2025•17 min•Season 2Ep. 2
In today's episode I welcome back Andrew and Pete to discuss how they've grown their marketing conference ATOMICON from an initial goal of 80 attendees to a fully booked conference in 2025, made up of 1500 tickets sold. During this episode you're going to want to keep a notebook handy as they drop some absolutely golden advice, including multiple actionable tips that you can start using today to sell more in your business. There are some incredible reminders in here too, for those of you more es...
Dec 27, 2024•42 min•Season 2Ep. 1
On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales. Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging ec...
Oct 25, 2024•30 min•Season 1Ep. 12
In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places. I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns. You ca...
Oct 18, 2024•30 min•Season 1Ep. 11
In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship. We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impa...
Oct 11, 2024•40 min•Season 1Ep. 10
