From Overlooked to Fully Booked ® - podcast cover

From Overlooked to Fully Booked ®

Niki Hutchison•from-overlooked-to-fully-booked.captivate.fm
Business
Marketing
Entrepreneurship
What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.
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Episodes

Episode 9: How to stop hating marketing!

On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance. During the episode I shared a case study of one of my clients Julie Clu...

Oct 04, 2024•20 min•Season 1Ep. 9

Episode 8: F*ck Being Humble with Stef Sword-Williams

On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement. We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreac...

Sep 27, 2024•47 min•Season 1Ep. 8

Episode 7: Goal-Getters: Supercharge Your Business Growth with Smart Planning and Adobe Express

In today's episode of From Overlooked to Fully Booked® I'm covering the importance of goal setting for business growth. I'm sharing lots of detail about how I stay organised and the specific tools I use to maximise my efficiency - including sponsor of this episode and one of my very favourite tools, Adobe Express - as well as the need for structured goal setting. As always, there's a focus on the practical steps, as I share what needs to happen for you to actually reach your goals. Grab your fre...

Sep 20, 2024•22 min•Season 1Ep. 7

Episode 6: Creating an Engaged Community with Lucy Hall (Digital Women)

On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space. Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company. Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound m...

Sep 13, 2024•38 min•Season 1Ep. 6

Episode 5: The Power of Innovation in Business

In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself p...

Sep 06, 2024•27 min•Season 1Ep. 5

Episode 4: Using your personal brand to get fully booked with Zara Janjua

In today's episode of From Overlooked To Fully Booked®, I chat to multi-hyphenate Zara Janjua, she's a hugely talented and successful television presenter, writer, actor, performer, filmmaker, journalist and event host who has harnessed the power of a personal brand to build a hugely successful career. We discuss her career, philantropy and of course who she has build a successful brand and her tips for how to leverage social media and especially LinkedIn to promote your business as well as what...

Aug 30, 2024•45 min•Season 1Ep. 4

Episode 3: How to Make Your Business More Relevant and Become Your Customers' Go-To Brand in 2024

In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening. As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more. I also highlight the si...

Aug 23, 2024•30 min•Season 1Ep. 3

Episode 2: The New Rules of Online Marketing with Lisa Johnson

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked). Rather, it’s a movement, a mission, an intention. During this episode for the From Overlooked to Fully Booked Podcast I talk to Lisa Johnson , Online Business Strategist and Passive Income Queen behind That Strategy Co. We discuss the importance of niching down, understanding your ideal client, leveraging passi...

Aug 16, 2024•30 min•Season 1Ep. 2

Episode 1: Creating an unignorable brand

Welcome to my brand new podcast, From Overlooked to Fully Booked® - I'm so glad you're here. During this first season, there are twelve episodes during which I will be taking you through each of the steps of my tried and tested BRIGHT® Framework, specifically designed to take you from overlooked to fully booked®. I'll also be hosting guest shows, when I will be interviewing some of the most successful online marketers and business owners creating incredible brands, offers and revenue today. Ever...

Aug 09, 2024•25 min•Season 1Ep. 1
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