S2 EP24: An Email Marketing Masterclass with Erika Robinson (Constant Contact)

In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold.

If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI.

Erica got into the nitty-gritty details that actually make the difference between emails that get opened and emails that get deleted including the 25-line rule that could transform your newsletter performance overnight.

This episode is an absolute must-listen if you're serious about building an email list that actually converts. Whether you're just starting out an email vet, Erika's insights will save you months of trial and error.

Connect with Constant Contact/ Erika

• www.constantcontact.com
• Erika Robinson LinkedIn

Connect with Niki:

• Instagram: @nikihutchison
• LinkedIn: @nikihutchison
• Website: nikihutchison.com

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!