Kleinwort Hambros makes two podcasts with Fresh Air: The Wealth Chat, and The Entrepreneurs’ Chat. The former sees Fahad Kamal, Chief Market Strategist at Kleinwort Hambros, dive into the world of wealth with brilliant speakers, discussing everything from responsible investment to tech, geopolitics to retirement planning. On the other hand, The Entrepreneurs’ Chat focuses more on stories: James Hurley, Enterprise Editor at The Times, speaks with six entrepreneurs to delve behind the scenes of th...
Jul 28, 2022•27 min•Season 3Ep. 10
The Clean Energy Revolution, presented by Helen Skelton, is a podcast that’s the definition of forward-thinking. National Grid supplies energy to homes across the UK and the Northeast United States. They proposed this podcast as a definitive guide to the net zero energy transition. Helen unpacks the jargon and meets inspiring people who are using tech, science and smart thinking to help tackle climate change through the energy we use. In this episode of Fresh Ears, we sit down with Mark Goss, th...
Jul 15, 2022•24 min•Season 3Ep. 9
Fresh Air were delighted to spend two days at The Podcast Show, Europe’s breakthrough event for the podcasting community. The industry is booming post-lockdown, and so this was a great opportunity to reunite with old friends, make some new ones, and get them on Fresh Ears. Producer Izzie Clarke took the opportunity to meet with a wide range of attendees and get their takes on the current state of affairs in podcasting, as well as what’s on the horizon. Take a listen to hear the perspectives of: ...
Jun 14, 2022•34 min•Season 3Ep. 8
Fresh Air is growing quickly. So in this special episode, we wanted to take the opportunity to introduce you to each and every team member. The Fresh Air team cover a wide range of topics here, from approaches to storytelling, to favourite social media assets, and everything in between. We lift the lid on everything that makes Europe’s leading branded podcast company tick. See omnystudio.com/listener for privacy information.
Apr 26, 2022•41 min•Season 3Ep. 7
Proof In Trial is a podcast made with Hogan Lovells and Northam Media, shining a light on HL's trial lawyers as they share their most high-profile and dramatic cases. It was crucial that Proof In Trial humanise a profession that is often incorrectly seen as cold and calculated. In this Fresh Ears episode, we chat to Carolin Sagawa, (Director of Marketing and Business Development, Hogan Lovells), Jen Northam (Co-Founder, Northam Media) Zoe Gallagher (Senior Producer, Northam Media) and Alex Kenni...
Feb 17, 2022•27 min•Season 3Ep. 6
Mortgage Insider is a podcast made with Barclays, for mortgage brokers across the UK. The mortgage industry has had an unpredictable journey through the pandemic, with brokers having to move quickly to help their clients achieve their goals within an ever-changing market. The podcast sees Barclays business development managers Claire MacPhail and Tony Rimmer chat with experts on a broad range of subjects, all designed to give their listeners support and perspective. Mortgage Insider is a podcast...
Feb 03, 2022•28 min•Season 3Ep. 5
So, what is Twitter Spaces? What should you use it for? What are the things to avoid, and how can brands get involved? To start answering these questions, we chat with Julia White, Senior Partnerships Manager at Twitter and explore viral moments, brilliant examples of how brands have used it, and how you make it part of your podcasting strategy. See omnystudio.com/listener for privacy information.
Jan 21, 2022•30 min•Season 3Ep. 4
The Global Safety Podcast opens listeners’ eyes to the colossal safety challenges we face today. Presented by Tom Heap, this series for Lloyd’s Register Foundation aims to investigate the biggest safety issues facing the planet. The podcast is one of Lloyd's Register Foundation’s key assets in their mission to ‘engineer a safer world’. It’s crucial that it communicates messages about safety to its audiences in a way that is engaging and imaginative – never stereotypical or complicated. In this e...
Jan 06, 2022•28 min•Season 3Ep. 3
‘Life On The Lines’ is a Greater Anglia podcast that invites listeners to take an audible journey among majestic coastlines, phenomenal wildlife, breathtaking cathedral cities and magical market towns. Along the way, Katharine Kerr – the podcast’s presenter and producer – meets the people that make these Greater Anglia locations such unique and special places. This charming series obviously needed to be recorded in a way that transported listeners to these amazing places. So in this episode of F...
Oct 29, 2021•26 min•Season 3Ep. 2
'Call of the Wild' is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice. There's a complex format involving famous names, WWF experts and people on the front line of climate change. All with the objective of giving our young listeners some clear actions they can take to help improve the environment for everyone and combat climate change. Here, we chat to Greg Ar...
Oct 09, 2021•35 min•Season 3Ep. 1
Fresh Air Production and Pacific Content are delighted to announce a new global partnership in response to brands’ demand for podcasts that speak to global audiences. Neil Cowling of Fresh Air & Steve Pratt of Pacific Content discuss the partnerhsip, what it means for clients and the future of podcasting. This is a short audio press-release - an excerpt from the full conversation 'Building a global partnership, with Pacific Content'. See omnystudio.com/listener for privacy information....
Sep 08, 2021•4 min•Season 2Ep. 5
Vancouver-based Pacific Content are a leading podcast services company, helping some of the world’s biggest brands create and promote compelling audio stories. Just like Fresh Air, they’re all about partnering with brands to tell stories that audiences love listening to. So it only felt natural that as the two leading podcast consulting companies in our own continents - Europe and North America – we should team up to create a truly global podcast production partnership in service of brands in th...
Sep 08, 2021•28 min•Season 2Ep. 5
In 2018, Legal & General started discussing how to encourage their customers to reconsider what ‘retirement’ meant to them. From this, Rewirement was born – a podcast which sees Angellica Bell chatting to retirees about how they’ve been enjoying their retirement, how they prepared financially and what their expectations of retirement were. Rewirement sets out to surprise its audience, with a strong focus on the diversity of later life experiences. Episode themes include ‘Retirement in the LG...
Jul 29, 2021•27 min•Season 3Ep. 4
Hitachi have over 300,000 employees globally, so it’s crucial that they take imaginative and engaging approaches to their internal comms. From this need to engage with their huge workforce, People of Hitachi was born – a series which sees Emily Seaton-Potter meet Hitachi employees from across the business to understand more about Hitachi’s approach to sustainability, from becoming a climate change innovator to creating a diverse and inclusive global business. In this episode of Fresh Ears, Emily...
Jul 15, 2021•28 min•Season 3Ep. 3
With more and more people stuck at home as a result of lockdown, Velux saw an increased interest in home improvement and air quality. In answer to this, they created Home, Improved, a podcast showcasing the positive impact of their designs on light, fresh air – and property value! The series set out to inspire listeners to undertake their own exciting projects. Home, Improved had an international focus. The podcast was produced in three different languages - English, French and Dutch - with adve...
Jul 01, 2021•26 min•Season 3Ep. 2
How do you engage with to two very distinct, but different audiences ... in a single series? That’s the challenge that ABB’s Robotics & Discrete Automation division set us. They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene. ABB’s business is #2 globally, with a #1 position in robotics in the important, high-growth Chinese market. It’s an incredibly exciting industry which ABB wanted to give listeners an insight into – and so The R...
Jun 17, 2021•30 min•Season 3Ep. 1
In the final episode of this Fresh Ears bonus season, we discuss perhaps the most important stage of podcast production – how to measure success. By creating goals for your podcast, you can then promote your work in a way that targets those goals head on. We hear from Martin Loat (Dog N’ Bone), Steph Mylchreest (Allianz), Alison Jackson-Carter (Slater & Gordon), Dan Stainsby (AWA), Meryl Westlake (Kew), and Justine Goy (UCL). Check back soon for Season 2 of Fresh Ears. See omnystudio.com/lis...
Apr 30, 2021•13 min
As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. In this episode, we discuss the merits of different approaches to choosing the right presenter - the embodiment of your brand in podcast form. We hear insights from Lauren Boothman (AQA), Lucy Donoughue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Tahseen Taj (Salesforce), Charlie Greenwood (NFU Mutual), as well as Fresh A...
Apr 09, 2021•14 min
As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. A good format is key to drawing listeners to your podcast, and retaining them. In our second bonus episode, we explore the different approaches used for some of our podcasts. We hear from Lucy Donnahue (Happiful), Pau Bartoli (Unilever), Charlie Greenwood (NFU Mutual), Jonathan Hill (GML), Martin Loat (Propeller) and Fresh Air producers Geoff Bird, Martin Poyntz-...
Mar 25, 2021•19 min
As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. In this episode, we tackle one of the most basic, but important, questions to consider in the creative process: why is a podcast right for our brand? We hear insights from Lauren Boothman (AQA), Lucy Donnahue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Bryony Mackensie (Shell) and Meryl Westlake (Kew Gardens), as well as ...
Mar 11, 2021•18 min
Salesforce Appexchange is a platform upon which people all over the world have built their own businesses. There are entrepreneurs who owe their success to the platform, and of course plenty of other entrepreneurs who want to hear from them for inspiration. So Salesforce created 'Trailblazing Entrepreneurs' - a podcast series that's not about the platform - it's about the people who've used it. What's more, they used their own in-house staff member as a presenter. This is a popular option than c...
Dec 18, 2020•31 min•Season 2Ep. 6
How many stories can you get from studying people 50 years? The Centre for Longitudinal Studies celebrated 50 years of the groundbreaking BCS70 with a 6 part podcast, interviewing the scientists, the participants and their families. With a modest budget, elderly contributors and a national lockdown, it required creativity in both format and execution. Neil Cowling speaks to: Ryan Bradshaw – Senior Communications Officer Justine Goy – Communications & Events Officer - Centre for Longitudinal ...
Dec 03, 2020•30 min•Season 2Ep. 5
A podcast for Kew Gardens. That will be a nice series about flowers and trees, right? Wrong. Kew know the power of storytelling, and they set out to create a wonderful podcast series of mysteries that would pull people in, make the very most of audio, and help listeners understand the extraordinary science that takes place under the Kew banner. Neil Cowling speaks to: Meryl Westlake – Senior Digital Content manager at Royal Botanic Gardens, Kew and Katherine Kerr - Senior Producer - Fresh Air Se...
Nov 27, 2020•30 min•Season 2Ep. 4
'Insurance Tomorrow' is a podcast aimed squarely at insurance brokers, and is a great example of the power of the medium to super-serve a valuable but niche target audience. Across six seasons, the podcast has positioned Allianz as a future-facing, thought-leading brand in a highly competitive market. Originally presented by Nick Hewer, the latest series has seen Steph McGowen take over the reigns, with all the change in tone that she brings. So how do Allianz know it's successful, and how to do...
Nov 20, 2020•32 min•Season 2Ep. 3
Aimed at listeners who are engaged and interested in the transition to carbon-free economy, 'The Energy Podcast' by Shell explores the technologies that might take us there and never dodges the tough questions around Shell's own involvement. From grilling their own senior executives to inviting environmentalists tp debate, Shell have consistently used the podcast as a way to facilitate intelligent and nuanced conversation rather than simply push out a corporate message. We discuss how they've do...
Nov 12, 2020•36 min•Season 2Ep. 2
NFU Mutual is the UK's largest farming insurer, and wanted to create fascinating content on a topic that many farmers are super-keen to explore - diversification. In recruiting farmer/podcaster/influencer Will Evans and recording on locations all over the country, we created a series that brings a wealth of information, experience and insight to the farming community. It won a Corporate Content Award for best Use of Audio, as well as Best Corporate Storytellers, and also got us all out recording...
Nov 06, 2020•33 min•Season 2Ep. 1
Brushing your teeth is a boring, empty two minutes where nothing else happens, so Zendium toothpaste decided to create super-produced, beautifully scripted, ultra-short podcasts to fill the time. 2 minutes of Zen is a series of exercises, mindfulness routines, and now children's content designed to be heard while brushing your teeth. It's perfectly aligned with the brand values, and is the perfect example of audio stepping into a space where no other medium really works. Neil Cowling talks throu...
Oct 08, 2020•30 min•Season 1Ep. 6
Global PR agency Propeller group created The Dog 'n' Bone as a way to host fascinating conversations between influential people in the marketing industry. The Dog 'n' Bone podcast demonstrates the strength of their own network, and acts as a way to secure time with some of the marketing world's most impressive thinkers. It also demonstrates propeller's own capacity to create podcasts as an offering to their own clients. They've recorded in studio, at conferences and even at the Cannes festival. ...
Oct 01, 2020•30 min•Season 1Ep. 5
Slater & Gordon - one of the UK's largest and best known law firms - have created their very own true crime podcast, featuring their own clients and their own lawyers. Raw & emotional storytelling, built on foundations of trust, commitment and superb promotion has led to a series which has achieved it brand objectives whilst no longer feeling like branded content. Joining Neil Cowling to discuss The Case Files are: Alison Jackson-Carter – Head of media and communications at Slater and Go...
Sep 23, 2020•30 min•Season 1Ep. 4
'The Big Steal' was our biggest project to date. Fresh Air was asked to tell the story of how Vladimir Putin stole Russia's biggest oil company and continues to impose his brand of chaos and control on the West. Heavyweight investigative journalism, a super respected presenter, and some astonishing guests made for a gripping series. But how on earth did it all come together? Time, trust, and always checking back to make sure we hadn't drifted off course. Neil Cowling speaks to: Jonathan Hill - D...
Sep 16, 2020•32 min•Season 1Ep. 3
