Niche content for a valuable audience, with Allianz

'Insurance Tomorrow' is a podcast aimed squarely at insurance brokers, and is a great example of the power of the medium to super-serve a valuable but niche target audience. Across six seasons, the podcast has positioned Allianz as a future-facing, thought-leading brand in a highly competitive market.

Originally presented by Nick Hewer, the latest series has seen Steph McGowen take over the reigns, with all the change in tone that she brings. So how do Allianz know it's successful, and how to do make sure you're keeping the topics around 'the future of the insurance industry' fresh?

Neil speaks to

Steph Mylchreest – Marketing Consultant, Brand and CSR - Allianz,

and Annie Day - Senior Producer, Fresh Air Production

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