Today, I’m joined by Will Ahmed, founder & CEO of WHOOP, a performance-focused wearables maker. Founded in 2012, WHOOP’s screenless wearable technology and data platform rose to prominence for its real-time analysis of recovery, sleep, and overall performance. Through partner integrations and advances in sensor technology, the brand continues to decode optimal health for its users. In this episode, Will returns to the podcast for the first time since 2019, sharing the company’s evolution fro...
Feb 21, 2023•42 min
Today, I’m joined by Shane Heath, founder and CEO of MUD\WTR, a mushroom-based coffee alternative. After experiencing the ups and downs of coffee, Shane created MUD\WTR in 2018 as a healthy coffee alternative to give people the feeling of alertness without the anxiety and jitters. Through habit creation and a variety of health-focused products, MUD\WTR strives to create balance in body and mind. In this episode, we discuss the rise of functional beverages and shroom boom, and Shane shares the im...
Feb 14, 2023•39 min
Today, I’m joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users’ metabolic health. Aspiring to help people achieve better health through data, Lumen’s breathalyzer and connected app democratize the “gold-standard” in metabolic measurement typically reserved for elite athletes. In this episode, we discuss the company’s breathalyzer for hacking metabolism, Lumen’s recent $62M funding round, and the concept of metabolic flexibility. In this episo...
Feb 07, 2023•38 min
Today, I’m joined by Jonathan Shooshani, co-founder & president of JOON, a corporate wellness benefits platform. Founded in 2019, JOON’s employee-facing platform alleviates administrative challenges while unlocking the freedom of choice for wellness-seeking employees. Beyond traditional benefits, it covers spending for fitness, food, mental health, family care, and education, leading to a healthier and happier workforce. In this episode, we discuss the company's flexible wellness benefits pl...
Jan 31, 2023•39 min
Today, I’m joined by Trisha Goyal, founder & CEO of Break the Love, a matchmaking platform for recreational tennis and pickleball players. Break the Love is reinventing the tennis club by connecting paddle sports players to local courts, coaches, and competition. Personalized based on interests and skill level, Break the Love aims to innovate the country club model and democratize access to racquet sports for everyone around the country. In this episode, we discuss the company's racquet spor...
Jan 24, 2023•38 min
Today, I’m joined by Anne Mahlum, founder of boutique fitness concepts [solidcore] and Ambition. A 3x founder, Anne Mahlum launched Back on My Feet, a nonprofit combatting homelessness through running and fitness before scaling Pilates-style boutique studio [solidcore] to 95+ locations nationwide. Since stepping down as CEO, Anne created Ambition, a multimodality fitness brand based in NYC. In this episode, we discuss building a successful boutique brand from scratch, Anne’s advice for fitness e...
Jan 17, 2023•40 min
Today, I’m joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories. Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital...
Jan 10, 2023•32 min
Today, I’m joined by Dugal Bain-Kim, co-founder of Lifeforce, a health optimization company tailored to people 35 and older. Lifeforce combines convenient diagnostics, science-backed nutraceuticals and pharmaceuticals, and practical lifestyle support to help adults improve their healthspans. Backed by fellow co-founders Joel Jackson, Tony Robbins, and Dr. Peter Diamandis, Lifeforce strives to improve people's lives, mentally and physically, through science and health. In this episode, we discuss...
Jan 03, 2023•38 min
Today, I’m joined by Rachel Lea Fishman, co-founder & CEO of Arketa, a platform helping health and wellness businesses scale hybrid offerings. Founded in 2020, Arketa provides an all-in-one software solution for studio owners and independent creators to manage their class bookings, take payment, and host on demand content, online courses, and more through the platform. A trusted partner to 3,000+ studios, gyms, and instructors, Arketa provides monetization tools responsible for “millions of ...
Dec 27, 2022•35 min
Today, I’m joined by Stefan Olander, co-founder & CEO of OMORPHO, a weighted apparel company. Founded in 2017 with the goal to reinvent the weighted vest, OMORPHO’s “gravity sportswear” apparel is designed to help its wearers train smarter and improve performance. With MicroLoad technology—small amounts of weight evenly distributed across each garment—they are creating a new category of functional sportswear for everyday use. In this episode, we discuss OMORPHO’s athlete-tested weighted appa...
Dec 20, 2022•33 min
Today, I’m joined by Allen Chen, co-founder & CEO of Fitbod, an AI-powered personal training app. Founded in 2015, the platform creates personalized workout plans based on user data including fitness level, goals, and available equipment. Leveraging AI, the app democratizes personal training, recommending workouts to 300K+ paid subscribers. In this episode, we discuss how Fitbod is using AI to personalize exercise, its focus on organic growth and subscriber retention, plus Allen’s thoughts o...
Dec 13, 2022•34 min
Today, I’m joined by Sarah Larson Levey, founder & CEO of Y7 Studio, a chain of hot yoga studios known for high-intensity classes set to music. Starting as a pop-up studio in the Williamsburg neighborhood of NYC, Y7 Studio quickly rose to fame for its unconventional, modern approach to yoga. After prolonged COVID challenges, Y7 is pushing forward with a new digital platform and plans to open more brick-and-mortar locations in 2023. In this episode, we discuss the yoga brand’s prioritization ...
Dec 06, 2022•41 min
Today, I’m joined by Tom Hale, CEO of Oura, maker of a smart ring analyzing a wearer’s biometric data with the goal of improving sleep, stress, fitness, and overall health. Founded in Finland in 2013, Oura has quickly become one of the world's fastest-growing wearables, recently eclipsing 1M rings sold. Developed as a sleep tracker, the technology has evolved to provide sleep, readiness, and activity insights to users through Oura’s app interface. In this episode, we discuss Tom’s experience lea...
Nov 29, 2022•37 min
Today, I’m joined by Dennis Crowley, co-founder and CEO of Street FC, a tech-enabled street soccer league. Street FC is building the world’s biggest football club, organizing 5v5 street soccer games on hard-court surfaces in urban settings. Scheduled and monitored through its app and Discord channel, it runs games in NYC, Austin, Philadelphia, Atlanta, and Minneapolis, with plans to expand to 20 cities by the end of 2023. In this episode, we discuss Dennis’s experience using technology to bridge...
Nov 22, 2022•33 min
Today, I’m joined by Don Faul, CEO of CrossFit, a functional fitness program with licensed affiliates across the world. Founded in 2001, the high-intensity strength and mobility regimen has expanded rapidly through affiliate gyms, global fitness competitions, and merchandise. Serving 5M athletes through 14K locations, CrossFit’s tight-knit community encourages better health and peak physical fitness. In this episode, we discuss how Don’s experience in the military, Big Tech, and startups led to ...
Nov 15, 2022•34 min
Today, I’m joined by Derek Flanzraich, founder and CEO of Ness, a wellness-based fintech company. Beginning with a credit card that rewards healthy purchases through an app-based rewards program, Ness is building a world that reduces the cost of wellcare, allowing more people to improve their well-being. Currently offering kickbacks for fitness memberships, wellness experiences, healthy food, and more, the company hopes its credit card creates a wedge into healthcare, aligning incentives between...
Nov 08, 2022•38 min
Today, I'm joined by John Klein, Co-founder and CEO of Pause Studio, a chain of wellness studios dedicated to mental and physical recovery. Founded in Southern California in 2016, Pause Studio offers modern and holistic solutions designed to help clients sleep, train, perform, and live better. Through modalities like vitamin therapy, contrast therapy, flotation, cryotherapy, and light therapy, its franchised clinics are a destination for all things holistic healing and mind-body recovery. In thi...
Nov 01, 2022•31 min•Ep. 159
Today I'm joined by Fritz Lanman, CEO of Mindbody. Mindbody's 20 years of product innovation, research, and thought leadership fueled the boom of the boutique wellness revolution and continue to foster the growth of the global wellness industry. Mindbody serves wellness professionals around the world who have dedicated their lives to bettering other lives, connecting them with millions of people seeking those transformative experiences. In this episode, Fritz talks about his experience running C...
Oct 25, 2022•32 min
Today I’m joined by Jason Moore, CEO of Spren. Spren uses the light and camera from a smartphone to detect subtle changes in blood volume between cardiac cycles by measuring the light absorption in the user's finger through a simple finger scan. With Spren, fitness, wellbeing or human performance brands can harness the power of large-scale deep learning and years of signal processing research—instantly. In this episode we discuss the company’s heart rate variability tech, how they turned a boots...
Oct 18, 2022•38 min
Today I’m joined by Nick Green, Co-Founder and CEO of Thrive Market. Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free. In this episode we discuss the company’s mission to make healthy living more ...
Oct 11, 2022•40 min
Today I’m joined by Ronan Levy, Co-founder and CEO of Field Trip Health. Field Trip is redefining mental health and well-being through ground-breaking work in psychedelics and psychedelic-enhanced psychotherapy. With Field Trip Health centers opening across North America, and drug development and advanced research on plant-based psychedelics through Field Trip Discovery, Field Trip helps people heal and heighten engagement with the world. In this episode we discuss the company’s approach to Keta...
Oct 04, 2022•34 min
Today I'm joined by Joey Gonzalez, CEO of Barry's. Founded in 1998, Barry's has led the fitness industry in innovation. Today, you can experience their signature Red Room in more than 70 studios across 10 countries, as well as in the comfort of your own home. Whether you're sprinting, lifting, or riding, in-studio or at-home, Barry’s is on a mission to inspire you to work(out) hard, have fun, find your strength, and be your best. In this episode we discuss the launch of RIDE, the company's new i...
Sep 27, 2022•35 min
Today I’m joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Recover Athletics is the leading injury-prevention tool for runners. Their mission is to help runners spend more time running and less time injured. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to take control of their training and seamlessly incorporate the recovery needed to stay injury free. In this episode we discuss the company’s prehab app...
Sep 20, 2022•41 min
Today I’m joined by Noosheen Hashemi, Founder and CEO of January AI, a precision health company. January AI has assembled a team of computational, food, translational, and medical scientists to tackle unmet needs in people with or at risk for developing diabetes. Their multi-omic approach synthesizes wearable, food, and microbiome data to make personalized recommendations and products to address hyperglycemia. In this episode we talk about using glucose monitoring to improve wellbeing. Noosheen ...
Sep 13, 2022•42 min
In this episode I’m joined by Matt Johnson, Founder of The Feed, a curated sports nutrition platform. The Feed helps athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, The Feed provides athletes everything they need to make their next workout better. Riding 100 miles? Running a Marathon? The Feed has everything you need to fuel your event, and their expert coaches are available to chat live with you and provide you wit...
Sep 06, 2022•34 min
Today I’m joined by Mike Taylor, Co Founder of BeaverFit North America. BeaverFit USA designs, manufactures and distributes functional training and tactical/operational training equipment specific to the military services and for strength and endurance development in all athletes. They supply equipment to the Military, First Responders, CrossFit boxes, universities and schools, athletic clubs, physical therapy clinics, and more. In this episode we talk about manufacturing fitness equipment for c...
Aug 30, 2022•33 min
Today I’m joined by Sam Cole, Co-founder and CEO of FitXR, a developer of VR and AR fitness apps. As the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music, FitXR transports players to a virtual fitness space where they can meet new people and work out together all from the comfort of their own home. In this episode Sam talks about making fitness fun and accessible for more people. We discuss the acceleration o...
Aug 23, 2022•34 min
Today I’m joined by Sharam Fouladgar-Mercer, Co-founder and CEO of Signos, a glucose monitoring and weight management platform. Signos is the only company that combines continuous glucose monitoring (CGM) with an AI-driven app to deliver real-time glucose monitoring for optimal health and weight management. Signos translates an individual’s metabolic signals into timely recommendations for eating, exercise, and better health. In this episode we discuss the metabolic health crisis and obesity epi...
Aug 16, 2022•34 min
In this episode I’m joined by Andrew Herr, Founder and CEO of Fount. Based on their work studying the highest performers in the toughest environments on earth, Fount’s mission is to build programs that enable everyone to reach their goals in the office, on the court, at home, or wherever their ambitions take them. Fount’s depth of experience has made them a trusted adviser to the Pentagon, special operations forces, leading corporations from technology to finance, and individual clients around t...
Aug 09, 2022•35 min
Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company. The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use. In this episode Jon explains how his backgrou...
Aug 02, 2022•34 min
