146. Jon Gregory, Founder & CEO of Vitruvian
Episode description
Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.
The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.
In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon’s vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.
In this episode, you’ll learn:
- How Vitruvian went from Jon’s backyard shed to receiving millions of dollars in funding
- Jon’s mindset and strategies for appealing to the broadest possible range of users
- How Vitruvian leverages memberships to expand their market size and keep hardware costs low
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Jon’s Links