Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira. Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life. In this episode, we discuss revolutionizing women's health management through hormones. We also cover: Breaking taboos in women’s health Building the largest continuous hormone dataset Expanding from fertility to comprehensive wellness Subscribe to the podcast → insider.fi...
Jul 01, 2025•41 min
Today, I'm joined by Saad Alam, co-founder and CEO of Hone Health. Hone Health is a longevity care platform combining AI-powered diagnostics, telehealth consults, personalized treatment plans, and specialized physicians for healthspan optimization. In this episode, we discuss building and training a workforce for new-age medicine. We also cover: Normalizing hormone health for both sexes Changing medical education for systemic reform Making premium care accessible to Middle America Subscribe to t...
Jun 24, 2025•42 min
Today, I'm joined by Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems. Epicore Biosystems makes a sweat-sensing wearable that monitors hydration, electrolytes, and other key biomarkers for performance, wellness, and industrial safety. In this episode, we discuss the need for real-time hydration tracking. We also cover: Expanding from sports to workforce and wellness use Scaling biometric tech through enterprise partnerships Advancing biomarkers beyond hydration for full-body insigh...
Jun 17, 2025•38 min
Today, I'm joined by Dugal Bain-Kim, co-founder and CEO of Lifeforce. Scaling longevity care, Lifeforce’s telehealth platform helps people optimize health through comprehensive testing, coaching, supplements, and pharmaceuticals. In this episode, we discuss making longevity medicine accessible and actionable. We also cover: Partnering beyond traditional wellness spaces Translating health data to actual behavior change Combining AI and humans for personalized support Subscribe to the podcast → in...
Jun 10, 2025•39 min
Today, I'm joined by Alex Mather, founder and CEO of Eternal. Redesigning healthcare for the physically active, Eternal combines bloodwork, DEXA scans, VO2 max tests, MD consults, coaching, and more to support peak performance at every age. In this episode, we discuss high-performance healthcare. We also cover: Finding joy in long-term health habits Offensive vs. defensive care strategies Alex's experiences at Strava and The Athletic Subscribe to the podcast → insider.fitt.co/podcast Subscribe t...
Jun 03, 2025•45 min
Today, I'm joined by Jason Goodman, co-founder of Bathhouse. A communal oasis, the Brooklyn-born concept combines ancient bathing rituals, elite bodywork, and modern design to help guests look, feel, and perform their best. In this episode, we discuss reimagining the traditional bathhouse for wellness consumers. We also cover: Bathhouse’s genesis Why day passes outperform memberships Bringing experiential hospitality to sauna culture Subscribe to the podcast → insider.fitt.co/podcast Subscribe t...
May 27, 2025•47 min
Today, I'm joined by Dr. Michael Doney, Executive Medical Director of Biograph. A preventative health and diagnostics clinic, Biograph combines comprehensive testing and personalized lifestyle interventions for a complete concierge medical experience. In this episode, we explore its approach to designing a next-gen patient journey. We also cover: Making data actionable Balancing scale with clinical rigor How Biograph differs from primary care Subscribe to the podcast → insider.fitt.co/podcast Su...
May 20, 2025•37 min
Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics. Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover. In this episode, we explore Kin's mission to create social rituals rooted in conscious connection. We also cover: Prioritizing loyalty over growth hacking Pioneering psychotropic nonalcoholic drinks Applying circadian science to product design Subscribe to the podcast → ...
May 13, 2025•42 min
Today, I'm joined by Ross Mackay, founder and CEO of Cadence. Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders. In this episode, we discuss building a brand that's bigger than the product itself. We also cover: Shaping a lifestyle brand with strategic collabs Decision-making frameworks for high-performing teams Creating content to document the entrepreneurial journey Subscribe to the podcast → in...
May 06, 2025•42 min
Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being. We also cover: Building a regenerative supply chain Solving problems rather than chasing trends Consequences of our disconnection from nature ...
Apr 29, 2025•42 min
Today, I'm joined by Robert Hammond, president & CSO of Therme Group US. After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations. In this episode, we discuss reimagining social bathing culture across US urban centers. We also cover: Creating affordable wellness spaces for the masses The social and spiritual benefits of communal bathing Building destinations that generate tax revenue and jobs Subscribe to ...
Apr 22, 2025•39 min
Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature. Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration. In this episode, we discuss building a radically transparent, values-driven meat company. We also cover: The real cost of cheaply produced food Reshaping consumer perception and habits Restoring ecosystems with climate-friendly farming Subscri...
Apr 15, 2025•41 min
Today, I'm joined by Pete Hull, founder and CEO of Fitstop. With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection. In this episode, we discuss the brand’s approach to results-driven social fitness. We also cover: Fostering genuine community Finding the right franchise partners Adapting the Aussie-born concept to the US Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insi...
Apr 08, 2025•36 min
Today, I'm joined by Tom Leverton, CEO of Purpose Brands. The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members. In this episode, we discuss integrating two fitness powerhouses to create a global ecosystem. We also cover: • Strategies for international franchise expansion • Using tech to enhance member experience and results • Balancing ...
Apr 01, 2025•30 min
Today, I'm joined by Ariana Thacker, founder and CEO of MoldCo. Born from personal experience, the company is revolutionizing treatment for mold-related illness by combining specialized testing, personalized protocols, and ongoing R&D. In this episode, we discuss building a healthcare platform for mold toxicity. We also cover: • Mold exposure’s impact on 30–40M Americans • Making the “Shoemaker Protocol” treatment more accessible • Building a company that bridges care delivery with cutting-e...
Mar 25, 2025•39 min
Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing device Building a partner ecosystem around real-time hormone data Subscribe to the podcast → insider.fit...
Mar 18, 2025•37 min
Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing spiritual integrity with business growth • Navigating leadership transitions and returning to the f...
Mar 11, 2025•40 min
Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon. Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors. In this episode, we discuss reimagining baby food for the modern parent. We also cover: Why traditional baby food hasn't changed in 100 years The strategic decision to remain direct-to-consumer Committing to quality and transparency Subscribe to the podcast → insider.fitt.co/podcast Subscr...
Mar 04, 2025•36 min
Today, I'm joined by Darren MacDonald, CEO of Tonal. Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity. In this episode, we discuss the evolution of connected fitness and strength training as medicine. We also cover: • Making resistance training more accessible and data-driven • Expanding beyond direct-to-consumer channels • Building the future of personalized fitn...
Feb 25, 2025•38 min
Today, I'm joined by Bryan Myers, president & CEO of [solidcore]. Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion. In this episode, we discuss the company's roadmap and the evolution of boutique fitness. We also cover: • Targeting underserved markets • Innovating the reformer-based workout • Building an accessible yet challenging brand Subscribe to the podcast → inside...
Feb 18, 2025•38 min
Today, I'm joined by Chris Howell, CEO of SPX. A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing. In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing. We also cover: • Gym and wellness design trends • Integrating recovery into fitness spaces • Creating social hubs without sacrificing functionality Subscribe to the podcast → insider.fitt.co/po...
Feb 11, 2025•39 min
Today, I'm joined by Marc Washington, founder & executive chairman of Supergut. Scaling science-backed wellness support, Supergut’s shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health. In this episode, Marc shares the brand’s evolution from DTC to nationwide retail. We also cover: • The rise of GLP-1s • Balancing science with accessibility • Making functional nutrition more mainstream Subscribe to the podcast → insider.fitt...
Feb 04, 2025•36 min
Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club. Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based services spanning personal training, preventative health, nutrition support, and physical therapy. In this episode, we discuss Monarch’s model for delivering comprehensive medical wellness under one roof. We also cover: • Reimagining insurance incentives • Scaling a premium wellness experience • Making high-p...
Jan 28, 2025•41 min
Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge. Transforming on-the-go eating, Farmer’s Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond. In this episode, Luke shares his decade-long journey building the company. We also cover: • Using data to optimize operations • Making healthy eating more accessible • Creating a vertically integrated food business Subscribe to the podcast → in...
Jan 21, 2025•31 min
Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus. After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club. In this episode, we discuss the company’s luxury social sports experience and expansion plans. We also cover: • Padel’s explosive growth • Economics of membership clubs • The future of racket sports in the US Subscribe to the podcast → insider.f...
Jan 14, 2025•26 min
Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness. A leading US operator, 24 Hour Fitness’s HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth. In this episode, we discuss transforming the chain for the next generation of gym-goers. We also cover: • Investing in club renovations • A shift toward functional training • Adapting to evolving member preferences Subscribe to the podca...
Jan 07, 2025•38 min
Today, I'm joined by Joanna Strober, founder and CEO of Midi Health. Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies. In this episode, we discuss the company's approach to women's midlife health. We also cover: • Midi Health’s pilot program • Tackling stigma around women’s health • The future of digital care and personalized treatment Subscribe to the podcast → https://insider.fitt.co...
Dec 31, 2024•35 min
Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group. The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights. In this episode, Scott shares his vision for elevating the athlete experience. We also cover: Scott’s experience as president of Equinox Expanding access to triathlon Growing the sport globally Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our ne...
Dec 17, 2024•40 min
Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip. After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care. In this episode, we discuss designing support for sustainable recovery. We also cover: Breaking down stigmas Delivering quality care at scale Advancing the field of eating disorder treatment Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider....
Dec 10, 2024•37 min
Today, I'm joined by Cesar Carvalho, co-founder & CEO of Wellhub. Formerly known as Gympass, Wellhub helps employees feel healthy and engaged at work with its corporate wellness platform spanning fitness, mental health, nutrition, and sleep solutions. In this episode, we discuss the company's evolution. We also cover: • Executing a successful rebrand • Quantifying the benefits of corporate wellness • Expanding its partner network from gyms and studios to include holistic well-being Subscribe...
Dec 03, 2024•36 min
