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Fitt Insider

Joe Vennareinsider.fitt.co
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Episodes

145. Ari Tulla, Co-founder & CEO of Elo

Today I’m joined by Elo Co-founder and CEO, Ari Tulla. Elo’s big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers’ unique needs with precision. In this episode we discuss the company’s approach to smart nutrition, including biomarker testing, remote coaching, and personalized supplements. Plus, Ari explains how innovations like at-home diagnostics and health wearables...

Jul 26, 202233 min

144. Rab Shanableh, CEO of OxeFit

Today I’m joined by OxeFit CEO, Rab Shanableh. OxeFit uses AI-powered technology that integrates robotics, movement and performance tracking to help you become the most powerful version of yourself. No more gym intimidation and no more bad form. With OxeFit’s personalized and engaging content you’ll get a workout unlike anything you’ve experienced before. In this episode we discuss the company’s smart strength training equipment, and why OxeFit is targeting the commercial sector—including sports...

Jul 19, 202231 min

143. Clive Ormerod, CEO of Les Mills International

In this episode I’m joined by Les Mills CEO, Clive Ormerod. Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet. Clive and I discuss the company’s 50-year history in the fitness industry, the evolut...

Jul 12, 202236 min

142. Dr. Jonathan Leary, Founder & CEO of Remedy Place

Today I’m joined by Dr. Jonathan Leary, Founder and CEO of Remedy Place, a social wellness club. Remedy Place is the solution to life’s daily stresses: symptom struggles, lingering ailments, and mental burnout that compound and accumulate over time. Remedy Place helps clients rebalance these stresses through a highly-educated team of experienced doctors and wellness experts to provide optimal holistic healing and lifestyle support. In this episode we discuss the company’s temptation and toxin fr...

Jul 05, 202239 min

141. Andy Hoang, Founder & CEO of Aviron

Today I’m joined by Andy Hoang, Founder and CEO of Aviron, makers of connected rowing machines. Aviron is a connected rowing machine designed with you in mind. Short, high-intensity workouts save you time, high resistance settings allow you to include strength training along with your cardio workout, and hundreds of content options get you motivated and keep you engaged month after month. In this episode we discuss the company’s bootstrap start, pivoting from commercial sales to at-home during t...

Jun 28, 202232 min

140. Josh Hix, Founder & CEO of Season Health

Today I’m joined by Josh Hix, CEO of Season Health, a digital food pharmacy. Season is rethinking nutrition-based health care. Season’s platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs. In this episode we discuss Josh’s experience building meal kit service Plated, Season’s approach to food as medicine, the company’s recent $34 ...

Jun 21, 202237 min

139. Nathaniel Jewell, Founder & CEO of Recess.tv

Today I’m joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess’ technology lets you embed your live classes, on-demand library, and packages onto your website. You don’t worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class. In this episode Nate and I discuss the rise of the fitness creator, the...

Jun 14, 202237 min

138. Alexandra Zatarain, Co-founder and VP of Brand & Marketing at Eight Sleep

Today I’m joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company’s smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concept o...

Jun 07, 202233 min

137. Michael Horvath, CEO & Co-Founder of Strava

On today’s episode I’m joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolut...

May 31, 202238 min

136. Lindsay Cook, Co-founder & CEO of FitOn

Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle...

May 24, 202233 min

135. Bootstrapping & Scaling a Wellness Platform with Othership Co-Founder & CEO Robbie Bent

Today I’m joined by Robbie Bent, Co-Founder and CEO of Othership, a digital and in-person platform focused on peak emotional experiences. Othership is a platform that includes a physical space and a mobile app to affect positive change, and address the problem of loneliness and the detrimental effects it has on individual and collective health. Othership encourages openness to the awe, belonging, and interconnectivity that animates the human experience for a more joy-filled life and living. In t...

May 17, 202240 min

134. Diversifying Revenue Beyond Ads with mindbodygreen Co-founders Jason and Colleen Wachob

On today’s episode I’m joined by mindbodygreen Co-Founders Jason and Colleen Wachob. Mindbodygreen is a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together. Mindbodygreen features the best research and medical expertise available to provide information, products, and connections that stand the test of time. In this episode we discuss the couple’s experience building a wellness-focused media platform, and how the...

May 10, 202236 min

133. Building a Successful Fitness Company with JAXJOX Co-Founder, CEO & Inventor Stephen Owusu

Today I’m joined by Stephen Owusu, Co-Founder and CEO of JAXJOX, makers of connected strength training equipment. The JAXJOX InteractiveStudio™ is the all-in-one home fitness solution for a 360-degree connected fitness experience, replacing a rack of 22 weights with an innovative, space-saving design. It’s strength, cardio, and recovery training all in one intelligent, sleek, home gym. In this episode we discuss the rise of the smart strength category. We talk about the company’s connected kettl...

May 03, 202231 min

132. Reinventing the Personal Training Business with Future Co-founder & CEO Rishi Mandal

Today I’m joined by Rishi Mandal, Co-founder and CEO of Future, a digital personal training service connecting users with human coaches. Future uses a combination of technology, content, and elite personal trainers to build custom-made training plans for their customers. Clients can reach their goals at home, in the gym, or at group fitness classes, when and where it’s most convenient for them. In this episode we talk about the company’s recent 75 million dollar funding round, and how Future bui...

Apr 26, 202234 min

131. How To Attract Investors with Head of Samsung Next, David Lee

Today I’m joined by David Lee, Head of Samsung Next, the investment arm of the global electronics maker. Before joining Samsung, David was a Managing Partner at Refactor Capital, and a Managing Partner at SV Angel. In this episode we cover David’s experience in venture capital, Samsung Next’s investments in companies like Obé Fitness, Aviron, and Terra. We discuss the future of digital and connected health, wearables, and emerging opportunities in Web3. In this episode, you’ll learn: Characteris...

Apr 19, 202237 min

130. Scaling Access to Digital Healthcare with Thirty Madison Co-Founder Steve Gutentag

In this episode I’m joined by Steve Gutentag, Co-Founder and CEO of Thirty Madison, a human-centered healthcare company. Thirty Madison is focused on becoming the premier healthcare company for people living with chronic conditions. Their innovative model delivers better patient experiences and superior health outcomes through specialist-level offerings and a singular platform and infrastructure. On today’s podcast we discuss the company’s recent $140 million funding round, its merger with women...

Apr 12, 202231 min

129. Solving Customer Pain Points with Hyperice Head of Mind Tech Sarah McDevitt

Today I’m joined by Sarah McDevitt, founder of Core, and Head of Mind Technology at Hyperice. Core is the easiest way to stick to a habit of meditation and breath training. Core is a handheld device that teaches different techniques via vibration, and syncs with audio from the Core app. Core gives users all the guidance they need to learn meditation and breath training practices, but in a much more tangible way. In this episode we talk about the intersection of mindfulness and technology. Sarah ...

Apr 05, 202233 min

128. Staying Ahead of Your Competition with Restore Hyper Wellness CEO Jim Donnelly

Today I’m joined by Jim Donnelly, CEO of Restore Hyper Wellness. Restore uses a variety of modalities, all built around the notion of hyper wellness and keeping people healthy. Under a traditional health care model a person comes in broken, and hopes to get fixed. Restore uses a preventative model to keep people from getting sick. In this episode we chat about Restore's health and wellness centers. Jim explains how the company defines hyper wellness and his relationship to health care. We also t...

Mar 29, 202239 min

127. Developing Products That Sell with Athletic Greens Founder & CEO Chris Ashenden

Today I’m joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody. Athletic Greens’ AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront. In this episode we discuss Chris’s journey from testing different formulations, to bootstrapping a business, to earni...

Mar 22, 202234 min

126. Preventative & Affordable Healthcare with Forward CEO Adrian Aoun

Today I’m joined by Adrian Aoun, Founder and CEO of Forward, a technology-driven healthcare system. Forward started from scratch to build a system that’s completely different and radically improves healthcare. Forward is on a mission to lower costs, improve results, and make quality care available to those who need it most. In this episode we talk about re-imagining healthcare from the ground up by vertically integrating every aspect of the experience. Adrian also shares his vision to create a m...

Mar 15, 202236 min

125. Re-Envisioning Revenue Models with SoulCycle CEO Evelyn Webster

Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster. SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience. In this episode, we talk about the pandemic’s impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions. We also...

Mar 08, 202235 min

124. Transitioning From a Weight Loss Mindset to a Weight Care Lifestyle

Today I’m joined by Sarah Jones Simmer, CEO of Found, a modern weight care platform. Found improves people’s wellbeing by making evidence based weight loss accessible & affordable. Instead of focusing on short term weight loss, Found emphasizes long term weight care backed by science. On today’s show we talk about Found’s digital weight management solution. Sarah explains how advancements in tele-health and prescription medication are transforming weight loss. We also discuss Found’s approac...

Mar 01, 202235 minEp. 124

123. Hydrow’s Immersive Fitness Experience: The Resurgence of In-Home Rowing

Today I’m joined by Hydrow founder and CEO, Bruce Smith. Hydrow completely re-engineered the rowing machine with patented technology, and built an immersive experience around it. Hydrow is designed from the ground up. It's a unique in-home rowing machine that is elegant and sophisticated. Hydrow’s engineering is unmatched in performance, and their machines are built to last. In this episode we talk about the pandemic’s impact on the connected fitness category. Bruce explains how Hydrow was able ...

Feb 21, 202233 minEp. 123

122. Paying People To Be Healthy: The Future of Healthcare, with Joel Lieginger

On today’s show I talk with Joel Lieginger, CEO at Paceline. Paceline is the first-ever holistic approach to improving the health of individuals and society. Paceline incentivizes physical, mental, and financial health in a continuous virtuous cycle. Paceline brings best-in-class digital products and financial services together, through a credit card and insurance, to pay people to live a healthy lifestyle. In this episode we talk about paying people to workout, Paceline’s wellness credit card, ...

Feb 15, 202238 minEp. 122

121. Jason McCarthy, CEO of GORUCK and Sandlot Technology

Today I’m joined by Jason McCarthy — a former Special Forces operator turned entrepreneur, who bootstrapped the rucksack and events brand GORUCK into a $30M a year business. In this episode, we talk about Jason’s vision to make rucking more popular than running, the importance of real-life, social interaction, and his latest venture, Sandlot Technology, that aims to decentralize fitness. In this episode, you’ll learn: How to build a community and your brand Can you grow a community without ads? ...

Feb 08, 202245 minEp. 121

120. Mohammed Iqbal, Founder and CEO of SweatWorks

Today I’m joined by Mohammed Iqbal, Founder and CEO of SweatWorks — a digital agency that powers top fitness and wellness brands. In this episode, we discuss the evolution of SweatWorks, trends in artificial intelligence, connected fitness, and wearable technology. And we explore untapped opportunities in hybrid fitness, integrated wellness, and democratizing well-being. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter an...

Feb 01, 202235 min

119. Adam Crofts, Founder and CEO of Prevayl

Today I’m joined by Adam Crofts, founder and CEO of Prevayl. In this episode, we discuss the company’s Smartwear clothing, which combines performance apparel and wearable technology. We cover the Prevayl’s recent $10M funding round. And Adam shares his vision for the evolution of athleisure. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. **...

Jan 25, 202232 min

118. Jeff Krahel, Co-Founder and CEO of Playbook

Today I’m joined by Jeff Krahel, co-founder and CEO of Playbook — an app that helps trainers, athletes, and influencers build a digital fitness business. In this episode, we discuss the rise of the fitness creator, Playbook’s approach to developing a creator-first platform, and Jeff explains how some fitness creators have built multi-million dollar businesses. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, ...

Jan 18, 202231 min

117. Ron Schneidermann, CEO of AllTrails

Today I’m joined by Ron Schneidermann, CEO of AllTrails — a guide to the outdoors. In this episode, we discuss the company’s content flywheel, free app, and subscription product. We cover the intersection of technology and the outdoors, as well as the company’s recent $150M funding round, fueling community, personalization, and international expansion. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate a...

Jan 11, 202235 min

116. Courtney Reum, Co-founder of M13

Today I’m joined by Courtney Reum, co-founder of M13 — a brand development and investment company. In this episode, we discuss the shifting venture capital ecosystem, trends in health and wellness, and the firm’s investments in companies like Tonal, Headspace, and ClassPass. Plus, Courtney shares his frameworks for evaluating potential investments. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an in...

Jan 04, 202231 min
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