For episode 68 we are grateful to talk with the former Netpulse President and now CEO of eGym North America, John Ford . We pick the brain of John and discuss what's happening in the industry, what does technology really mean, where are we going and what are the pain points and opportunities. Most of the focus in our industry has been focused on the people that are already part of our facilities, but there hasn't been nearly enough focus on the other 80% of the population who aren't successful t...
Jun 12, 2018•24 min•Season 1Ep. 68
On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card . What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results? Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for th...
May 30, 2018•28 min•Season 1Ep. 67
On episode 66 we invite both Jessie Ehren and Al Marez to join the podcast as we recap one of the worlds largest fitness convention, EuropeActive and FIBO 2018. Human Capital (the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization) was the topic of this year's EuropeActive event and the perfect relation to Jessie's professional experiences. Jessie, a consultant within the fitness industry, highlights the benefits ...
May 17, 2018•17 min•Season 1Ep. 66
For episode 65 we invite Dave Tillman to join the podcast and discuss service automation and how Service Channel's new partnership with Ecofit can explore a whole new level of customer support. What's going to separate the guru genius brands from others, execution engines. Collection of data, enterprise platforms, automation (AI) and human capital will be key differentiators. Listen in as David shares the experiences that other industries have implemented and how it has created efficient operati...
May 02, 2018•21 min•Season 1Ep. 65
For episode 64 we recap IHRSA 2018 and listen in to the Round Table discussion on Artificial Intelligence - The Future is Here. The round table panel consisted of Jeff VanDixhorn , Bryan K. O'Rourke and Victor Belfor while moderated by Delphine Carter and sponsored by Daxko . Listen as the panel shares their thoughts on AI. Where has Artificial Intelligence come from, how does it relate to today's world and where is it going in the near future. AI is here, what does this mean to your business an...
Apr 06, 2018•1 hr 11 min•Season 1Ep. 64
For episode 63 we sit down with CEO of Motosumo, Kresten Juel Jensen. Technology in the Group Fitness space has recently been a big trend. How do we address the challenges in this space and address the changes? Group Fitness has the potential to create a community where members stay with a facility for years. There is a whole new level to this community and engagement that fitness technology can provide. Catering to the variety of goals to those that attend classes is challenging. On Episode 63 ...
Mar 13, 2018•20 min•Season 1Ep. 63
For episode 62 we sit down with Co-Founder of Moon Mission Media, Brandi Bergeron. As a Social Media Practitioner, Digital Business Strategist and Marketing Enthusiast Brandi helps people, businesses and brands develop and promote elevated marketing messages to engage, delight and convert current and future clients. There are changes in the social world and we need to think about how we adjust. Facebook threw us a curve and Brandi has a new outlook on the process. Listen in to learn and understa...
Feb 28, 2018•31 min•Season 1Ep. 62
For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach. Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles behind marketing. Mark...
Feb 19, 2018•42 min•Season 1Ep. 61
For episode 60 we catch up with CEO of Discover Strength, Luke Carlson. We were honored with his time at ChinaFIT and look forward to the future connections with such young talented man. Listen in as we discuss the Chinese market and the technology implementations Luke uses at Discover Strength. We thank Luke for his time and appreciate his insights.
Feb 08, 2018•9 min•Season 1Ep. 60
On today's episode, we talk IHRSA 2018 and share Bryan K. O'Rourke's presentation from last year's presentation, "Poised for Expansion. The Future of the Fitness Industry." Listen in as as Bryan discusses key trends that are impacting the industry and laying the ground work for 300% growth in the near future for the industry space. Consumer trends, technology trends, economic trends and globalism and how these things will converge to create a much larger market place then today. The Internationa...
Jan 24, 2018•38 min•Season 1Ep. 59
For episode 58 we catch up with CEO of Anytime Fitness, Chuck Runyon. A great discussion around his recent book titled "Love Work" and how to create a high performance culture within the workforce. As a leader or influencer, we are looking to help shake our culture to make it the best place, work. Go to work happy, leave work gratified. "You should never have to miss life's most important moments." Ask yourself, do you know what your employee value proposition is? Learn how to create and impleme...
Jan 11, 2018•25 min•Season 1Ep. 58
For episode 57 we're exploring the dynamic world of sports science at the crossroads of technology with Emmy award-winning writer and the author of "Unplugged," Phil White. In this podcast we're talking about the connections between mindfulness and technology when it comes to breathing, eating, moving, sleeping, and exercising including the relationship of health club and fitness facilities and devices. We also learn from Phil about the importance of what he calls having a "white belt mentality"...
Dec 05, 2017•39 min•Ep. 57
For episode 56, where learning and growing from the CTO of FitMetrix, Josh Lloyd about using technology for the member to win. This is something that we explore quite a bit on the show, but this is a deeper discussion where we are learning from Josh about the strategy and tools that will connect the sometimes disparate technology silos inside and outside the club to help bring them back together. In this podcast we're talking about not only how to use technology to enhance and uplevel the custom...
Nov 28, 2017•33 min•Ep. 56
On episode 055, get ready for a compelling and insightful conversation live from Titleist Performance Institute in San Diego, CA with its Co-Founder Dr. Greg Rose, a pioneer in 3-dimensional biomechanics, strength and conditioning, and expert in fitness technology. In this podcast we're taking a deep dive into the success of TPI and it's impact on the fitness industry as a whole. If you are a fitness pro or operator that has been curious about using technology, apps, and movement screens to deli...
Nov 21, 2017•43 min•Ep. 55
New technologies in the fitness space are helping everyone achieve greater results as digital reward programs are making the gym experience more enjoyable for customers and more profitable for owners. In the past, running a loyalty program was fairly expensive and required a great deal of manual effort. Now there are automated tools available and tailored to the fitness space that allow members to track progress, use points, and interact with the club, all without the need for additional staff t...
Nov 14, 2017•31 min•Ep. 54
For episode 053, we're joined by best selling author, speaker, and behavior change expert Nir Eyal, as he shares the powerful insights and strategies that companies inside and outside the fitness industry use to create engaging products and foster repeat clientele. Today on the show, we navigate the intersection of psychology, technology, and business, as Nir provides a comprehensive approach for using modern technology to build habit-forming products and how to apply these techniques to the wel...
Nov 07, 2017•36 min•Ep. 53
For Episode 052 we're joined by Simon Hall, Principal Consultant at Fitness Business Experts and the General Manager of MYPT App, to show us the strategies needed to leverage technology and social media for generating leads, creating an engaging community experience, and increasing customer retention. Even in our fast-paced digital world, we still see a serious lag in the adoption of social strategies and new technologies with many of today's clubs and personal trainers. This failure to take adv...
Oct 31, 2017•34 min•Ep. 52
For Episode 51 we are joined by Garrett Marshall, Divisional CEO of Fitness On Demand, to discover how digital video programming is helping facilities enhance personalization, take advantage of underutilized space, and provide a greater variety of exercise formats to the consumer. We're also exploring how to leverage the consumer fitness groundswell in our space. Fitness On Demand™ is a market-leading delivery platform of virtual fitness. Since 2010, their services have allowed facilities around...
Oct 24, 2017•33 min•Ep. 51
As we fast-approach the one year anniversary next month for the fitness + technology podcast, today we're guided through some of 2017's most critical insights at the bleeding edge of trends and forecasts in our industry with the president of the Fitness Industry Technology Council , Bryan O'Rourke. In this special 50th episode, we cover so much ground and discuss the pivotal fitness and wellness devices for the cloud so that our club operators, owners, and trainers can embrace the meaningful tec...
Oct 17, 2017•35 min•Ep. 50
We're exploring fitness devices, data, and ecosystems that matter with the CEO of Michael Wood Fitness and the CFO of Koko FitClub, Michael Wood. In this podcast, Michael uncovers what he believes is the recipe for success in merging the digital experience with in-person training. Michael is widely recognized as one the nation’s top strength & conditioning experts. Through his leadership, Koko FitClub started as a integrated software company back in 2005. Not long after, they developed a str...
Oct 10, 2017•40 min•Ep. 49
On this podcast we explore the deeper impact of the 2017 fitness industry technology trends and beyond in this era of exponential growth with the President of the Fitness Industry Technology Council, Bryan O’Rourke, for a special featured podcast from the FIT-C webinar recorded LIVE just days ago. With technology becoming not just a thing we use, but something we will become with no boundaries, Bryan reminds us that if we can think it, it can be. Yet even with all the technology that is creating...
Oct 03, 2017•32 min•Ep. 48
With the recent update for Apple's iOS 11, today on the podcast we're learning about what this means to the fitness industry from the Chief Information Officer & Vice President of Good Life Fitness, Steve Groves. If you're like most of us in the fitness space, you've been hearing rumors for months about how Apple has been gearing up to change the landscape of how we do business, take payments, collect activity data and engage our members using GymKit and opening up the bidirectional NFC read...
Sep 26, 2017•40 min•Ep. 47
Today we're learning from Leon Rudge , the Director of Digital Experience at Life Fitness on the 10 steps to implementing a digital fitness strategy. We've had double digits of expert guests provide so much value over the past 40+ shows in this category of digital strategy and tools, but on today's show we're going laser and concise to extract the 10 powerful steps that club owners, operators, and trainers can build from the ground up when they look at the actual technologies in our space that w...
Sep 19, 2017•41 min•Ep. 46
With the fitness industry poised to further expand its impact and transformation within the wellness industry space, we're growing smarter today from one of the world's most influential minds in the active healthy lifestyle sector, Lee Embley , to discuss the best-of-the-best takeaways from his 40+ years around technology innovation and digital trends. With his impressive body of work, he is now leading a mission to connect the role of fitness to an even larger ecosystem of wellness, driven by a...
Sep 12, 2017•40 min•Ep. 45
For episode 044 we're excited to bring you one of the most sought after leaders in our space for an important discussion around data collection accuracy and its relationship to the growing demand for AI and machine learning in the fitness industry. We're talking with our returning guest, Dave Wright, the CEO of MYZONE for his second appearance on the show to explore the impact of collecting fitness data for practical use, the difference between incidental versus concerted activity when we look a...
Sep 05, 2017•35 min•Ep. 44
Today on the podcast get ready for an in depth interview with not just one, but three high-level fitness industry professionals from EXOS , a leader in the field of human performance employing more than 3,500 people in over 400 locations worldwide. We're exploring how new technologies are force multiplying the reach and efficacy of fitness professionals to deliver an intimate and powerful experience for both clients and athletes across the world. This interview is going to inspire you and be qui...
Aug 29, 2017•40 min•Ep. 43
For episode 42, we tap into the roots of what technology is making an impact on the floor of one of the fastest growing studios in our space, Delta Life Fitness with CEO, Josh Cherry. In our previous episodes around fitness studios and making fitness fun through tech and gamification with Lindsey Rainwater and Shannon Fable we've talked about what various cloud-based solutions and tactical approaches are important to create an enhanced user experience, but on today's podcast we take an even deep...
Aug 22, 2017•33 min•Ep. 42
For episode 41, we're take a deeper dive into the ethical considerations of artificial intelligence inside and outside the fitness industry with expert guest John C. Havens and his work at the IEEE: a global technology organization with over a half million members in 160+ countries. I know you're really going to enjoy this podcast with our expert guest in artificial intelligence, as one of the most requested topics during our IHRSA FIT-C roundtable discussion earlier this year was the technology...
Aug 15, 2017•35 min•Ep. 41
For episode 40 we're pulling back the curtain to see what successful fitness operations and new technologies are creating loyal customers from the co-owner of one of the top 10 gyms in the United States, Rachel Cosgrove from Results Fitness. For all sizes of clubs across the industry, we realize now more than ever how truly important it is for operators to focus on personalized communication and engagement through social media, email, and text to meet the demands of the fast-evolving customer ex...
Aug 08, 2017•29 min•Ep. 40
For episode 39 we take an in depth look at the current landscape to demystify the common misconceptions at the intersection of group fitness operations and technology solutions. For an increasing number of Group Fitness Managers in 2017, it's the growing demand to seamlessly tie in the scheduling, communication, metrics and substitution of fitness instructors through the cloud that is causing a major disruption in our industry. To help uncover what will be of most service to our industry's Group...
Aug 01, 2017•41 min•Ep. 39
