In this podcast, we're excited to bring you two expert guests at the intersection of fitness, technology, and education. So many of the leaders we've had on the show have given us a powerful inside look behind the curtain of what fitness tech apps, platforms, and devices are positively impacting our space, but many in the health, wellness, and fitness worlds still have looming questions about exactly how these technologies will plug in into our healthcare ecosystems. A bigger and even more speci...
Jul 25, 2017•37 min
For episode 37 we're learning about the exponential benefits and current progress of the #PHITAct , and why it is so vital to fitness industry growth, with the Vice-Chair of IHRSA and the Owner of Newtown Athletic Club, Jim Worthington. After the recent report published by PHIT America In 2017 - "The Inactivity Pandemic ," it should not come as a surprise that Nike, The Cooper Institute, The American Heart Institute, Shape America, & Pop Warner Football are all joining forces to pass the #PH...
Jul 18, 2017•32 min
For episode 36 we are remembering the dynamic health and fitness career of our friend and industry leader, Michael Scott Scudder. "As some of you may know, a very well-known fitness industry consultant passed away unexpectedly early in July. He was a dear friend of mine, and a dear friend of many people. He was a colleague that we respected for his trends, views, and research that he shared openly with the industry. For this podcast, we're sharing with you an interview that Michael and I did 6 y...
Jul 11, 2017•28 min
On episode 35 were spotlighting two industry leaders, whom together along with the newly founded Women In Fitness Association , are creating a vibrant space for female leadership in the fitness world. We're talking to Lindsey Rainwater, an experienced advisor and consultant to the fitness and wellness industry, and Debra Siena, President of Midtown Health. This is a timely subject as the habits, needs, considerations and consumer behaviors of women are so important in the digital age for club ow...
Jul 04, 2017•35 min
On episode 34 we're taking a 360° look with the VP of Sales for Power Plate, Craig Bradley, at how technology is impacting new training methods in the fitness industry. If you've been curious about whole body vibration training and how this technology along with many others is now changing both the group and one-on-one training experience, you're in the right place. But were not just talking about the Power Plate on today's show, we're also learning about the impact of new technology in the prim...
Jun 27, 2017•38 min
For episode 33 we’re learning from the CEO of FitCloudConnect , Brad Weber, and exploring the rapid changes of how all size clubs are reaching consumers through "lifestyle fitness" including delivery of programming 24/7 365, through any mobile device. Looking back on some of our previous interviews with brands like Wexer, MYZONE, and Under Armour, we know that our space is shifting quickly towards meeting millennial’s and other demographics at their deepest needs which include tablets, mobile ph...
Jun 20, 2017•33 min
With the results now being calculated for the recent Fitness Industry Technology Council 's technology usage survey, for episode 032, we're exploring the real answers for club owners around the adoption of new technologies and when to recognize true disruption vs. just a loud media buzz. If you missed the technology survey, be sure to sign up for the FIT-C mailing list over at www.fitechcouncil.org. Today's show will help our industry address some important information about health club usage of...
Jun 13, 2017•38 min
In episode 31 we take a deeper look at the churn rate and attrition of fitness professionals in the industry. Whether you are a studio, small or big box club, increasing the lifetime value of a fitness professional is more important now than ever as we move quickly in our digital world where touchpoints from fitness professionals are so important to a club. Understanding that human connection from fitness pros to both clients and members is ultimately the fuel that drives the engine of fitness t...
Jun 06, 2017•36 min
For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to lifelong advocates of a brand or a club. But with all the metrics and key performance indicators out ...
May 30, 2017•38 min
For episode 29, we're talking about medical fitness and its impact on our industry. This is an advanced model of personal training that is yielding an massive opportunity that fitness clubs will be able to capitalize on, and get people more healthy than ever before through referral networks for physicians. We're learning from the CEO of Rejuv Medical , JR Burgess, about how the entrepreneurial minded fitness facility or studio, that can understand how to partner with doctors, will thrive in this...
May 23, 2017•35 min
For part two of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a loomi...
May 16, 2017•27 min
For part one of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a loomi...
May 16, 2017•30 min
Marty Regan is Vice President of Sales for Club OS, the leading sales and retention tool in the fitness industry. He has been in the fitness industry for nearly 10 years, working with clients to bring them best in class software solutions to best serve their business. Prior to fitness Marty's diverse past included Stand Up Comedy and even a stint as a tow truck driver. Club OS is an all-in-one health club platform. It's built to be fully customizable and allows all types of business models to be...
May 09, 2017•31 min
What can location and activity tracking do to improve the lives of millions of health club members and deliver to the bottom line of fitness facilities in our industry? Today on the podcast, were diving into depth on this topic, and how new technology can truly meet the increasing demands of our members at their deepest needs. When we look at location and member activity, a deeper question arises: Just exactly what technology can deliver value to the club and the member without being cumbersome ...
May 02, 2017•42 min
Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data? Specifically, how do we plug-in actionable coaching, marketing, and touch points to millions of health club members across the globe that will actually elicit sustainable behav...
Apr 18, 2017•42 min
For the second half of our featured series "LIVE from IHRSA 2017," we're learning from two fitness technology professionals in different parts of our industry spectrum. In this doubleheader episode recorded live after the FIT-C roundtable session, we explore two important topics that make a direct impact to your fitness business. First up is Geoffrey Little , President of GSL Consulting, to learn about the fast growing segments in both group and boutique fitness operations; specifically the oppo...
Apr 11, 2017•35 min
On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles. With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club? Be sure to stick around for our second half of the show with Josh Donovan from GIVE Fitness --> In this first segment,...
Apr 04, 2017•28 min
This legislation has the potential to transform our space and help put prevention in our healthcare system, because as you learn from Bryan, with as much as were doing in the fitness and wellness worlds to reach as many people we can, the reality is that our current healthcare model is broken. On episode 20 we're learning from the President of FIT-C , Bryan O’Rourke, about one of the most pivotal legislations pending in Congress that has a direct impact on the success and longevity of your fitne...
Mar 28, 2017•15 min
Brian Hayden is the Cofounder and CEO at fitness technology startup, ShapeLog . ShapeLog is your new personal trainer - their patented data collection platform helps gyms and trainers make more money by delivering better client experiences. Brian previously founded and ran the education technology company, HeatSpring. He also teaches B2B sales at the University of Michigan's Center for Entrepreneurship. For episode 19 were growing stronger, and tracking while we do it. Discover how ShapeLog rela...
Mar 21, 2017•33 min
Mac Gambill is the co-founder and CEO of Nudge, LLC . As the CEO, Mac wears many hats, but his primary roles consist of business development, fundraising, and sales. In his time with Nudge, the company has been recognized as finalists in programs such as RVA Companies to Watch and the Chattanooga Technology Council's Early Innovator Award. Mac was recognized by CIT as being a GAP 50 Finalist, which identified Virginia entrepreneurs most likely to build the next generation of tech companies in th...
Mar 14, 2017•41 min
Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at ...
Mar 07, 2017•12 min
Lindsey Rainwater is a sought after Business Consultant & Leadership Coach, Writer, and Presenter. Lindsey helps people and organizations enjoy transformational change with an enthusiasm for leadership, conscious living, and wellness amplified by technology. As a consultant and coach to the professionals supporting the fitness industry, she is well known for her work in business development, strategy, digital marketing, content creation and change management. Lindsey’s entrepreneurial spirit...
Mar 06, 2017•31 min
Dave Wright is the CEO & owner of Creative Fitness Marketing, a global company with offices in the UK, Australia and North America that has served the international fitness community since 1990, specifically helping people be more and stay more physically active. He is also the CEO and creator of MYZONE® - a cloud based and wearable technology "Physical Activity Heart Rate Monitor & Fitness Tracker," used to monitor and increase exercise adherence. As a health club operator with 10 healt...
Feb 27, 2017•39 min
With the swell of technology growth in or industry, what does the IOT mean for fitness in 2017? Listen to Michael Piermont and Dave Johnson from ECOFIT Networks uncover the details in this featured episode. Michael Piermont has been starting businesses since he was 7 years old and is a consummate “connector.” Prior to starting amSTATZ, an app for personal trainers and their clients, Michael was the VP of Business Development for GoHealth, an internet marketplace for buying and selling health ins...
Feb 21, 2017•47 min
For episode 13 we’re coming to the end of our featured series, LIVE from #CES2017 at the #FitTechCES summit bringing the top speakers and brands from Las Vegas right to your audio player. From heart rate to gamification, nutrition tracking and beyond, this episode is highlighting the cutting edge of innovation and product development for fitness in the new year. Our first guest is Michael Herlihy, the Regional Account Manager at Polar Electro . A lot of athletes and coaches around the world know...
Feb 14, 2017•37 min
For episode 12 we’re continuing our featured series, LIVE from CES 2017 bringing the top speakers and brands from Las Vegas right to your audio player. Our first guest is Dr. Steven Leboeuf from Valencell. You won’t want to miss our second featured guest, Joni Kettunen, CEO of Firstbeat , and pioneer in physiological analytics and their applications for fitness. His vision for incorporating heartbeat analytics and wearable technology has placed Firstbeat at the cutting edge of the industry. Abou...
Feb 07, 2017•37 min
We're excited to bring you some of the most cutting edge information in fitness technology right from the 2017 CES show floor that directly relates to your fitness business. First up on today's show is Amy McDonough from Fitbit. Amy McDonough is the VP of Group Health at Fitbit. She works with employers, health plans and others in the corporate wellness space who are passionate about creating a culture of health within an organization or community. Amy oversees new and creative ways to bring con...
Jan 31, 2017•42 min
Robert Dyer is the principle at Integrus, LLC, and a global ambassador with more than 30 years of operating health clubs, consulting to and advising fitness facility owners, global suppliers, and developing organizations. Robert and his partners have advised brands around the world. His fitness career began in the early 80’s when he founded and served as CEO of the Fort Worth Fit For Life health club chain, and in 2006, he became CEO and founder of Fitmarc . Sometimes you'll hear the phrase "peo...
Jan 24, 2017•38 min
Graham Melstrand develops opportunities and relationships that advance ACE health policy positions and fitness industry standards. He assesses legislative positions at all levels of government that align with the ACE mission, and he monitors existing and emerging legislation and regulatory policy, informing ACE of the potential impact they have on the exercise professional, the public, and other stakeholders. He creates relationships with key policymakers and collaborative organizations and serv...
Jan 17, 2017•39 min
For over 20 years, Ted Vickey has immersed himself in fitness technology. Starting as the Executive Director of the White House Athletic Center through his fitness consulting company, FitWell , and continuing with his latest project as a Ph.D. researcher on Social Networking and Exercise at the National University of Ireland, Galway. Ted has proven to be an early adopter and advocate in technical systems and their applicability to fitness. Ted believes we can take advantage of technology to not ...
Jan 10, 2017•39 min
