068 John Ford: Technology - The Importance of User Experience & Connectivity

For episode 68 we are grateful to talk with the former Netpulse President and now CEO of eGym North America, John Ford.

We pick the brain of John and discuss what's happening in the industry, what does technology really mean, where are we going and what are the pain points and opportunities.

Most of the focus in our industry has been focused on the people that are already part of our facilities, but there hasn't been nearly enough focus on the other 80% of the population who aren't successful today with fitness or involved with a gym.

Listen in as John expresses his insights on technology and how it helps motivate those that are fit to get more fit and to get those that aren't fit today, fit. Simplicity for user experience is key and eGym has broken their workouts down to provide this experience in the most motivating way.

John shares his thoughts on the current key trends within the fitness space that will be keeping our eye out on! Thank you Mr. Ford for being such a valuable guest. See you at canfitpro.